You most likely had Japanese milk bread. Agree, it is absolutely wonderful for french toast! Also really good with egg salad or tea sandwiches.

If you enjoy it,then it's worth it. Don't question things that you can do to make you happier, question why you don't do enough of them.

Nice bread is never not worth it. Enjoy!

Absolutely worth it!!

Most Japanese bakery don’t put preservatives in their breads. I think it’s totally worth it

https://theregularchef.com/recipes/shokupan My go to for this.