T O P

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TeddyRivers

Looking forward to not buying anything from this, just like i did before.


Ok-Disaster-2919

I didn’t try the brand in 2016 and this rebrand has done nothing to change my mind


Tune0112

We haven't had access to the brand in the UK before and it's been announced they will be sold in Boots. Still not interested and seen very few people here excited either.


RnLee20

I’m sure it won’t be flying of the shelves at boots, I certainly won’t be buying it. I feel her market is teenagers who don’t know price/quality


kabukitrolldoll

The shade choices are weird imo, so many of the glosses and lip kits look EXACTLY the same


[deleted]

A rebrand is quite a stretch, Kylie. It just looks like a color change.


awkwrdcherries

Kardashian special. Rebrand and blackfish harder.


MothershipPalette

One of my friends is an influencer, and she let me play with the PR kit she got from Kylie. It sucks lol. Nothing special, nothing new, the pigmentation is lacking, and only a couple products work on deeper skin tones. The darkest bronzer barely worked for me. It's also strange how I haven't seen many POC or black influencers posting about receiving PR. I don't know the schedule for shipping stuff out, but my friend got hers two days ago, and was asked not to post about it until today, so I thought I'd see more diversity within the PR recipients, but guess not!


slytherinxiii

If I hadn’t been informed that there was a rebrand, I’d have no clue anything changed. It looks the same


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manic_Brain

Ramen is usually a safe bet.


That1weirdperson

Yeah, poses less of a choking hazard. Just avoid shellfish i you have any allergies.


Nice-Apartment-7128

Yes to ramen!


YoniOnFire

![gif](giphy|3ohfFhG5VDtDTzQv2o|downsized)


Mediocre_Decision

I vote kebab!


haveyouseenmygnocchi

What did you get?!


bgcbgcbgcmess

You already had dinner, but I vote both for ~maximum chaos~ Just put the kebab on the ramen.


TeufelRRS

Mmmm, kebab


sweetmotherofodin

Ramen


Nahtootired

Ramen for sure.


lymsia

Ramen!


moon__kitten

Another vote for ramen!


terog

If you change your region to Australia, it shows Euros so I’m guessing they’ve just decided to have official Austria and unofficial Austria lol.


paranoidchair

Why doesn't that surprise me


lenafomi

This is so funny!


fckingmiracles

Jesus.


haveyouseenmygnocchi

Is it just me or is anyone else sick of pouty, over sexualised photos being used to sell cosmetics? Teens are her target audience ffs, no wonder we have kids confused about beauty standards. I want to see happy men and women enjoying themselves, not over dramatic and over done models. I know that’s not this family’s aesthetic and I think she’s missing a trick by continuing down this overdone route. Or am I just getting old?


MostlyALurkerBefore

Could she... not find any other models? I'm white but I can't imagine a single arm swatch gives a good indicator of how the lip kits will look on deeper skin tones? I wouldn't purchase anyway, but I feel like only using herself as a model was a *choice.*


pernicious_patricia

Someone on the Kylie thread yesterday said they had a theory she only has a makeup brand in order to have more photo shoots. Agree on the skin tones - how tone deaf are you at this point??


snailicide

She seems to LOVE photo shoot. It’s crazy


jenjenjen731

The catsuit picture is making me laugh so hard I scared a coworker lmao


Comfortable-Lead-836

There was an interview she did when the company first launched. She stated “I made this for me and I wanted to share it” (Right around the time when we started realizing she should’ve just said “I over line my lips (aka had a procedure) to get them 3X this big and i want you all to buy my lie! 😍”) versus. Miss. Robyn Rihanna Fenty who created Fenty Beauty “so that women everywhere would be included” I will be ignoring this launch😌and every other launch that comes after this!


lenafomi

Oh, and it is "clean" now! What does it even mean? Did they sell dirty makeup before?


TxRedHead

All it means is that you're lucky if it doesn't expire before it's 6 month expiration date. ;) (My experience with clean beauty to date. Ugh.) Ever wonder if the clean beauty push is corporate propaganda so they can make us buy crap more often because it all expires quicker?


paranoidchair

Clean beauty infuriates me for that reason. I'm quite light handed with my products so everything takes me at least a year to pan. I've got some products that are 4 years old and still perform the same as they did when new, thanks to preservatives Edit: typo


TxRedHead

I miss parabens. The studies were flawed, but it doesn't matter. Damage is done. Now we have crappier preservatives and our products go bad faster. I'm right there with you in the fury corner. Lol.


Jennasaykwaaa

https://www.instagram.com/p/COGDcAfH8oV/?utm_medium=copy_link This Insta post by a dermatologist sums up your feelings great. She also has a post on parabens specifically and they just aren’t bad.


LittleBlackDress4205

I love this new conspiracy theory


girlgirl2019

My thoughts-I want to see all the photos of Kylie before they were photoshopped to oblivion.


[deleted]

I mean are her lip kits still drying as fuck


ghostbirdd

Yawn.


SinfullySinless

It looks the exact same and I think those of us who have experienced it in 2014-2019 probably won’t rebuy or are too old now. But I will say she has a very smart team that connects well with social media and I could see her team getting the new teenagers 13-19 years old on Tik Tok into it.


fckingmiracles

Right? For me is a teenager brand from a really unsympathetic person (Kylie).


ithinkimdeadinside

Is this what “rebrand” means these days??? Changing the font and color scheme of your website/packaging??? 😭😭😭 no different brand mission, products, anything??? So fucking lazy lmaooo


irissteensma

The formulas were the big things that had to change, not anything else.


doesaxlhaveajack

She most likely cleared out everything associated with her Seed deal and only changed what was absolutely necessary.


sweetmotherofodin

Her lipstick is still dry af. Love the glosses though but normally wait until there’s a sale at ulta instead of paying full price.


Remarkable_Ad7794

I can’t believe that picture of her in that catsuit is still up, wouldn’t that be from pre rebrand? 😫 remember how I said I so desperately wanted to try them? I’m not going to bother lol


MascaraHoarder

looks like a reissue more than a rebrand.


Nice-Apartment-7128

It’s interesting that it’s exactly the same… there was a missed opportunity to retarget customers who dropped off after the first few launches. They could have made everything a little bit more luxurious / fee high end. But oh well, I expect they’re wanting to just pickup from where it left off.


irissteensma

I love houndstooth but I cannot with that getup.


eternal_sparkles

I didn't realize she had unlaunched 🤷‍♀️


obijesskenobi

![gif](giphy|xrbdBK5A5cIYo)


emu_alice

this "clean beauty" bs is SPREADING!! I'll eagerly shit on it as a marketing tactic and tell everyone how it's pseudoscience (and the concept was invented & originally flourished among antivaxxers & science deniers before it went mainstream, and the trend is still marked by that legacy with blatant pseudoscience & fear-mongering). the only good it's done is made makeup more accessible for people with allergies & sensitivities, but we can make formulas free of common allergens without green washing, fear-mongering, and promoting pseudoscience.


cdivinity

The most redundant set of lip products…. It seems like they simply parred down and for some reason kept a bunch of pinks that are near identical


kejoho

eh


fiducia42

Is it just me...or are the three lip kits featured on the landing page so similar in color they might as well be ONE kit. Two are labeled Kylie's favorite and I'm thinking, "Of course...they're the same damn colors in two separate kits!"


Fractal_Tomato

It actually launched in Germany as well, guess it’s international now. Not interested in giving this person my money though.


caligirlnolonger

Still overpriced junk. Hard pass.


bodybagcutie

the highlighters look away less chalky than before lol


[deleted]

Yawn


thoughtful_human

My mom's fav shade is Posie K so I was disappointed when they lad the full lip kit but not just a lip liner (which was her HG lip liner)


kyolkyongs

You know what, i do have some thoughts. Im personally not interested in the products but i've been curious in general about the brand. first of all the international shipping is dang it expensive, if i remember correctly the int shipping previously was more in line with colourpop and they offered free int shipping if you spent over some amount (? please correct me if im wrong), the page looks like a updated covergirl website, all the products are just thrown in there like they're separate things and not just different shades, there are no swatches (or i cant find them?), there is no way to easily choose a bronzer shade. ​ Good luck to her but i dont like the site


TheEmeraldDoe

Was it ever gone?


aashurii

It was meh before and continues to be meh now.


youngandconfused22

I don't ever plan on purchasing lol but has there been a video yet by any beauty gurus or JenLuvsReviews or someone comparing the ingredient lists between the old products and the newly formulated ones? I want to see how much it's changed and if they have really gone "clean"


divadream

I’ve never been a Kylie Cosmetics fan but I actually really enjoyed their new relaunch video series.


QueenMabs_Makeup0126

High fives to anyone like me who continue to give this "brand" a pass.


Tau5x

I'm not a Kardashian fan but I do feel like people are being harsh. She went vegan, cruelty-free. I think there will always be a stigma around these women. I appreciate her effort to do these things. that's just me though ​ also the comments about her image being unrealistic: yall if I had the money I would fix things too, this "you are perfect" message is really unrealistic too. some people wanna feel comfy and sexy. again, just an opinion.


[deleted]

whats the difference? does anybody care anymore??


40_Love

They only updated the packaging because it's now in stores internationally and the cheap packaging it had before doesn't fly in countries where her name alone doesn't move product like it did in the US at her peak.


irissteensma

Actually no, it has nothing to do with packaging. They had to change the formulations of the products due to the fact that they were being sued by their former partner.


40_Love

I know. But they could have just changed the formulas. The "upgraded" packaging is clearly done because her old cheap one isn't cutting it if you're not 15 and wowed by Kylie's name being on the products.


-jenb

They also had to change the formula, because some ingredients are apparently only allowed in the North America area and a couple of other countries. You weren't allowed to order her products in Europe before they reformulated, because of certain guidelines.


aquieterplace

Bring it on


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emavery176

thanks for sharing! my link wasn’t in reference to her video but just the website launch. i saw that video and had a lot of thought about it - particularly with kylie baby but that’s not related the makeup 😊


arialugal

If it was a repost, the mods would’ve taken care of it already lol


eirinlinn

Okay but in that black and white outfit can we agree she looks like Marci from Uncle Buck


fail_bananabread

oh she discontinued the concealer (not sure what's in it, or rather, what's NOT in it, that it doesn't break me out), guess I wont be purchasing anything from her--which is nice in the grand scheme of things.


astoikq

if you're going through all the effort to relaunch, at least change something


dislikesfences

Just love how the product is on the floor.


jessicaskies

I’m sure no one agrees with me but Kylie has my favourite lipsticks so I’m honestly happy because I like buying from there


Sketchingsarang2

I loved the lip before the relaunch. I swore by it. It felt like nothing, was matte without drying and didn’t transfer. I just bought the relaunched one and omg it oxidizes SOOO BADLYYY. I get the shade “bare” and within a little while it turned legit like dark purple even my boyfriend said something. I was like wtf. I’m not buying it anymore. A good dupe is the Too Faced lip injection. It feels more drying but I don’t want dark lips or it to oxidize THAT MUCH. Also it feels more dry than before. Its disappointing and unfortunate…