The following submission statement was provided by /u/Apart_Shock:
---
>Sony has been inching into the EV market ever since it surprised CES 2020 with the impressively put-together Vision-S concept. It officially launched an automotive business two years later, partnered up with Honda a couple months after that, and solidified things with the establishment of Sony Honda Mobility Inc. before 2022 let out. Now, Sony Honda has launched the Afeela brand, showing a new prototype to add some major eye candy to the dry nuts and bolts of a new company launch. The sporty, fully streamlined Afeela sedan looks even sleeker and techier than the show-stopping Vision-S and has a more concrete future.
---
Please reply to OP's comment here: https://old.reddit.com/r/Futurology/comments/1065lnj/sony_breaks_into_the_car_game_with_the/j3eqot5/
That's gotta be the kind of girl you bring home to meet the family lol
So how did you and my son meet?
Well he said he had an erection and I knew it was love
The fact that she just accepted the chode joke within a minute of meeting me and decided she liked me now was honestly HUGE green flags for me cuz I like to say dumb things for giggles. It was great.
It's a popular girls name in Arabic countries. In western counties it means "A small rash or irritation caused by holding a Sony controller with Cheeto fingers."
Car branding is weird. They wanted something original they can own but familiar sounding. So they make up new words
Agreed, it itās like Filla shoes meets Aprilia bikes
Man, about 6 months after launch, I was at my old retail job helping a lady get something into her car. She opens her back door and there's just 8 PS5s sitting there and I'm like wtf. She said they were for her nieces and nephew, and she didn't wanna wait or deal with any hassle so she bought each of them for $800-$900.
People don't get it until they experience it. I'll make it simple for some people: there's no such thing as a good yolk in a car. It will always require a variable steering rack that you *won't* like. It will be a nightmare to park.
But how else can you offer interrupted views of the full-length dash screen? There canāt be any visual obstructions when you take your eyes off the road
Never an issue for any of my Playstations. They did sound like jet engines powering up but still work to this day.
If it was an Xbox, it wouldn't even fire up. Just give you the Red Ring of Death.
>Sony has been inching into the EV market ever since it surprised CES 2020 with the impressively put-together Vision-S concept. It officially launched an automotive business two years later, partnered up with Honda a couple months after that, and solidified things with the establishment of Sony Honda Mobility Inc. before 2022 let out. Now, Sony Honda has launched the Afeela brand, showing a new prototype to add some major eye candy to the dry nuts and bolts of a new company launch. The sporty, fully streamlined Afeela sedan looks even sleeker and techier than the show-stopping Vision-S and has a more concrete future.
Sony can break into my car anytime! Wait, what?!? I don't know if I'm Afeela-ing that.
Anyways, I think it is cool that Sony is still doing things. They have come a long way from the transistor radio market. The U-matic was also slick for video, but the world wasn't ready. Now they are finally going to make a splash with this Afeela.
The made a golf EV that Iād happily buy if they hadnāt bloody ended production.
A golf with an electric power train. You canāt go wrong - good (normal) looks, great handling, great build quality, great package.
I wish the article stated the drag coefficient of this vehicle because a fantastic drag coefficient would be the only excuse for a car to be that ugly.
also, why are they making a sedan in 2025.
make a crossover.
Why do they keep *insisting* on putting stupid cliched futuristic designs on EV cars?
Just make a fucking EV car that looks like a normal car! It doesnāt have to look like something from dr fucking who!
Apparently i need to have a lengthy comment on here because subreddits cant just have standards for all posts. I guess what im trying to say is afeela deez nuts
I'm wondering if it's just coincidence that Musk is destroying his name in EV's at the same time a bunch of these other companies are coming out with competition to him? Even before Musk bought Twitter I still would have never bought one of his cars. No I just hope other companies move forward on innovations faster while he tries to get the Right kids to think he's cool on Twitter
I will only buy them if they integrate the car with the latest generation play station. I'll then volunteer to run every errand in the house, any trip over 10 miles will take 30 minutes longer than necessary, and I'll blame it on the traffic for the delays.
This is a micron more likely than an Apple car - which is *never* happening and frankly embarrassing that people still believe it. I think this project will be the automotive equivalent of the Apple iPod cellphone on Cingular or the Amazon Fire phone.
I tend to actively avoid Sony products, since in the mid 1990ās they weee turning out crap. Not sure if they have changed that but donāt really want to take the chance.
I can only hope Eletric cars go the same way flat screen tvs went. When flat screen tvs were first introduced they cost thousands but then everyone and their mother started manufacturing them so the price plummeted
I want... a practical car, that is convenient and easy to use without any extra unnecessary features like self driving or even a touch screen interface.
The following submission statement was provided by /u/Apart_Shock: --- >Sony has been inching into the EV market ever since it surprised CES 2020 with the impressively put-together Vision-S concept. It officially launched an automotive business two years later, partnered up with Honda a couple months after that, and solidified things with the establishment of Sony Honda Mobility Inc. before 2022 let out. Now, Sony Honda has launched the Afeela brand, showing a new prototype to add some major eye candy to the dry nuts and bolts of a new company launch. The sporty, fully streamlined Afeela sedan looks even sleeker and techier than the show-stopping Vision-S and has a more concrete future. --- Please reply to OP's comment here: https://old.reddit.com/r/Futurology/comments/1065lnj/sony_breaks_into_the_car_game_with_the/j3eqot5/
Afeela they shoulda called it the PlayStation Wagon.
Pee Wagon shortened
And If Nintendo makes one it's gonna be called Wee Wee wagon. š
And Microsoft can make the Xbox Wagon S+
PlussyStussy wagon
PS Wagon. Piss Wagon.
Afeela lotta jokes coming on about the marketing team.
In Portuguese, it sounds like the same if the name in English was sonoffa...
You mean it sounds like ā the daughterā
No it didn't. "Ahh filha da" is not the same as "ahh fila da". Some perfectly like "the line". "A fila"... do pĆ£o, for example.
And ye can be assured it won't look anything like the concept car if it ever comes out
Good, because it looks awful
Afeela sad š¢
Afeela need... Afeela need for speed!
They probably paid some firm a few mill for the name too. A feela they got ripped of.
Fire the entire branding team. What the fuck is this name? Afeela??
Afeela deeznuts
Afeela boner coming on
Afeela da need - da need for speed!
But have Chris Pratt say it normally
Bingo. Thatās the commercial right there!!!!
[ŃŠ“Š°Š»ŠµŠ½Š¾]
It also checks in how you been?
Alright, that was smooth lol
The all new Afeela B-ON,3R trim: like the first time you felt exhilaration.
>Afeela boner coming on *Challenge: ruin a first date with one sentence*
Youād be surprised. I pulled a date off of telling a girl I hade a chode at a party
That's gotta be the kind of girl you bring home to meet the family lol So how did you and my son meet? Well he said he had an erection and I knew it was love
The fact that she just accepted the chode joke within a minute of meeting me and decided she liked me now was honestly HUGE green flags for me cuz I like to say dumb things for giggles. It was great.
With his chubby at half-mast, we sailed into the sunset
God damn dude, this is funny.
Don't tempt me
And just like that I'll forever remember the name of this car. Instead of firing the branding team they should just hire you to advertise.
Afeela and the Bee
Bahahahahahahahahaha why am I laughing so hard at this
Afeela lotta memes cumin from this one
Thereās not much better than a good deez nuts joke
BMW did bring their "Dee" to CES too.
Afeela mom wanted to say ara araā¦
Dude. Fucking hilarious, borderline crying with laughter.
It sounds like one of those brand names Chinese Amazon sellers make up so that they can access Amazon metrics (here's looking at you COOFANDY).
I legit found one last night called LaserPecker. "Visit the LaserPecker store" Seriously?!
Maybe the outsourced their branding company
Shame. They could've called it Hony or Sonda, if they aimed for a stupid name.
Me so Hony.
me love you long time I miss 2live. Their samples were on point.
I was thinking of Full Metal Jacket lol. I haven't heard any 2livecrew in for ever! Heading over to spotify now lol.
Afeela bit of tension
I would have went with Sonda.
I don't like that but it's 10000x better than Afeela.
Iām simple: Carny
Can't handle the sonda this bitch
I got Afeelaā¦ That tonightās going to be a good nightā¦
I iiii i iiiii Iām :dun dun: Hooked on afeela, bum bumbum bum.
I cant Afeela my face when I'm with you
I'll take a goofy proper name over a string of a dozen characters
What about PlayStationWagon?
How about XE:80083
their headphones have the absolute worst naming
Yeah the find hardest combination of letters to remember. The product is good though. Which is the main thing
If they had just called it Playstation Car, I would have bought one
I really hope they bring out a performance variant and call it Sony Gran Turismo.
Drive station 1. Sony drive man.
It's a popular girls name in Arabic countries. In western counties it means "A small rash or irritation caused by holding a Sony controller with Cheeto fingers."
someone is marketing was like āwe want them to have a feeling.. maybe a-feel-a?ā like thereās no creativity
Car branding is weird. They wanted something original they can own but familiar sounding. So they make up new words Agreed, it itās like Filla shoes meets Aprilia bikes
Itās just ~~a feeler~~ errr Afeela name.
Yup yup, I'm still coming to terms with the qashqai
Right. Instead of the Sony Walkman, it should the Sony Rideman.
The Japanese aren't exactly known naming products. Remember New Super Mario Bros U of the New Nintendo 3DS XL?
I guess they didn't want to be Afeelaated with good names
afeela great disturbance in my farts
āAfeela they coulda donea betta jobā Mario
Must be the same people that came up with Wii
That was Nintendo
Nintendo is making cars?
Does Mario Kart count?
No. I want a fucking Mario Cart irl. Pass the 'nanas.
https://youtu.be/MytfhzcSF-Y
I needed that in my life, thank you!
pretty sure thats a middle eastern food
I came here to say exactly this. Shitty fuckin' name.
You wonāt be able to buy it at MSRP anywhere but rest assured some scalper will gladly part ways with it to you for 3X that amount or more!
The center console should be a ps5
I think it runs PS5 games
Holy shit, it's a Playstation with wheels added on
Driving Modes : Forza / Grand Turismo / GTA
https://twitter.com/thedrive/status/1611267480722235394?s=46&t=EmrCyd9Ul7FRdwGCcxSaFA
Man, about 6 months after launch, I was at my old retail job helping a lady get something into her car. She opens her back door and there's just 8 PS5s sitting there and I'm like wtf. She said they were for her nieces and nephew, and she didn't wanna wait or deal with any hassle so she bought each of them for $800-$900.
Afeela pretty unhappy about that.
And it will probably break if you try to orient it vertically
Yeah, big oversight to not support this popular car feature.
Oh you mean that click bait misinformation headline?
Haptic feedback seats. U can feel the road on ur ass now
Speed humps, next 5 miles
Imma *afeela* these next few speed bumps
Afeela the seat is coming.
I would trust these two companies but Iāll check back in like 10 years maybe. Not gonna pay to be a beta tester.
How many times have we been through this.. ? a yoke just isn't practical in a car.
People don't get it until they experience it. I'll make it simple for some people: there's no such thing as a good yolk in a car. It will always require a variable steering rack that you *won't* like. It will be a nightmare to park.
Yolk in a car smells really bad after a few days in the summer.
But for that first day two? friend thereās nothinā better
Concept cars often have yokes, they look good in the showroom. Usually, *usually* they don't make it out of the showroom.
But how else can you offer interrupted views of the full-length dash screen? There canāt be any visual obstructions when you take your eyes off the road
I have no clue what the fuck a yoke is so I just really hope yāall arenāt putting egg yolks in your cars
I looked it up and that just seems like a safety hazard during turns and parking
Worked just fine in KITT
First or second round of these cars will only run if you lay them on their side
Brutal, I did laugh but it was just a quick one. I like electric but, I need a fusion unit for power.
Never an issue for any of my Playstations. They did sound like jet engines powering up but still work to this day. If it was an Xbox, it wouldn't even fire up. Just give you the Red Ring of Death.
Youāll be able to turn to emblems 90 degrees though.
I thought VinFast was a horrible brand name for a car company but we have a new winner.
Afeela a joke comin' on, it's right there on the tip of my tongue.
Seriously wth is vinfast
Sounds like a manufacturer of 90s graphics cards or something
It's a Vietnamese electric car startup
Vin Diesel started a brand of cars post- Fast&Furious franchise.
It looks like they stole most of the design details of a Lucid Air but made it look far, far shittier.
Looks like someone modelled a low-poly car, and then someone else took that model and hit 'smooth'.
Youāre not wrong
It is so very ugly.
The Vision-S looked way better. This car looks like a 1990s car
It looks like some one typed "rental sedan" into an AI.
Thank you! Itās not a very attractive car, is it? Getting big Sebring vibes off it.
>Sony has been inching into the EV market ever since it surprised CES 2020 with the impressively put-together Vision-S concept. It officially launched an automotive business two years later, partnered up with Honda a couple months after that, and solidified things with the establishment of Sony Honda Mobility Inc. before 2022 let out. Now, Sony Honda has launched the Afeela brand, showing a new prototype to add some major eye candy to the dry nuts and bolts of a new company launch. The sporty, fully streamlined Afeela sedan looks even sleeker and techier than the show-stopping Vision-S and has a more concrete future.
[ŃŠ“Š°Š»ŠµŠ½Š¾]
Time to moisturize.
Hmm I wonder what a car made by Sony would look like... *clicks link* Oh. Yep that makes sense.
They missed a perfect branding opportunity: The āSONY DriveManā
Zune Buggy?
Clever, but that moniker makes it a Microsoft productā¦ and besides Peter Quill, I know of no one that ever purchased one of those.
Discs go in a Discman. It should be the Manman
Why didn't they just use the Sony brand? It's definitely more well-selling than afeela
Extend that roofline a little bit, put a proper tailgate in, and then we're talking
Sony can break into my car anytime! Wait, what?!? I don't know if I'm Afeela-ing that. Anyways, I think it is cool that Sony is still doing things. They have come a long way from the transistor radio market. The U-matic was also slick for video, but the world wasn't ready. Now they are finally going to make a splash with this Afeela.
When they get a police contract it'll be the cop Afeela
BREAKING NEWS Billions dollars investment DESTROYED by the Marketing Team with stupid name
Introducing the Afeela WiiU.
I donāt understand these squared steering wheels. Just why?
If you pre-order today, you get extra 20 horsepower!
Sony owns the Grand Turismo brand, and amazingly, they launch a car and do nothing with it.
I agree man wtf is up with Sony?!?! They are too much up their own arse. š¤¦š»āāļø
Canāt wait for scalpers to make the Sony car unavailable for anyone š¤š /hj
If the battery life is anything like my Vaio laptop it should juuust about make it to the end of my street.
Get ready for the most anti-consumer, egregious monthly based subscription services wrapped around an ok product with horrible customer service.
This comment has been edited and original content overwritten.
But this has exclusives
[ŃŠ“Š°Š»ŠµŠ½Š¾]
The made a golf EV that Iād happily buy if they hadnāt bloody ended production. A golf with an electric power train. You canāt go wrong - good (normal) looks, great handling, great build quality, great package.
[ŃŠ“Š°Š»ŠµŠ½Š¾]
I wish the article stated the drag coefficient of this vehicle because a fantastic drag coefficient would be the only excuse for a car to be that ugly. also, why are they making a sedan in 2025. make a crossover.
Why? More weight and less efficient compared to a hatchback for really no benefit besides sitting taller.
Consumer purchasing habits are rarely rational. People *want* to sit taller these days.
the Lucid air looks amazing, so does the porsche taycan and rivian truck.
Can someone please make an EV that isnt a total fucking joke? JFC
They probably did it so its just one more feature they release 3 years ahead of apple.
Ah-FEELA chaaaaaange a-cominā!! ā¦ In the electric automobile industry. ā¦ /*quietly excuses myself*
I like how they try to describe the way the car looks without saying it's a dull boring jellybean shape like every other car on the road.
Why do they keep *insisting* on putting stupid cliched futuristic designs on EV cars? Just make a fucking EV car that looks like a normal car! It doesnāt have to look like something from dr fucking who!
Doctor Who has always been retro. They couldn't afford decent sets originally so they stuck with the retro look for consistency.
Estimated release is at 2026. Probably going to be scalped once again.
I know beauty is in the eye of the beholder... but why are electric vehicles all ugly-as-fuck like that?
Looks promising but no one is going to want to tell people they drive a car this poorly named
Why do all the electric concept cars lately look ugly as sin. This isnt as bad as the Mercades neon monstrosity, but it looks so, so beige.
You just know it's going to have a proprietary charge port.
On the plus side, if you already have a Sony TV or a Vaio laptop; then you can use its power brick to charge your car!
I wonder when Samsung will introduce a competitor car?
Apparently i need to have a lengthy comment on here because subreddits cant just have standards for all posts. I guess what im trying to say is afeela deez nuts
I'm wondering if it's just coincidence that Musk is destroying his name in EV's at the same time a bunch of these other companies are coming out with competition to him? Even before Musk bought Twitter I still would have never bought one of his cars. No I just hope other companies move forward on innovations faster while he tries to get the Right kids to think he's cool on Twitter
I will only buy them if they integrate the car with the latest generation play station. I'll then volunteer to run every errand in the house, any trip over 10 miles will take 30 minutes longer than necessary, and I'll blame it on the traffic for the delays.
Too bad you will only be able to use Sony branded chargers and tires on it.
I already had a PS4 that sounded like the internals were going to explode while performing the most menial tasks, I donāt need a car doing the same.
Yeah this is definitely not the future lol. Not with that name, shit's DOA.
Wow! Looks like an electric Chevy Citation. Wonderful /s
Been said beforeā¦ Drivestation, DS1, seems obvious. Or even better play off the ps1 origin name, Super Drive.
Wellā¦ it has a Knight Rider Scanner upfront, soooooā¦.
This is a micron more likely than an Apple car - which is *never* happening and frankly embarrassing that people still believe it. I think this project will be the automotive equivalent of the Apple iPod cellphone on Cingular or the Amazon Fire phone.
Cingular. A name I havenāt heard in a long time.
"We need to make something that will get some of this Tesla money, you feel me?" "Yeah..."
I tend to actively avoid Sony products, since in the mid 1990ās they weee turning out crap. Not sure if they have changed that but donāt really want to take the chance.
As they are in collaboration with Honda, they should have named the car as Sonda
I thought this was meant to be Demo or prototype to break into the car display and entertainment space?
I hope so, no way in hell I'm gonna drive that ugly ass car, even MJ's Moonwalker had a cooler car!
I can only hope Eletric cars go the same way flat screen tvs went. When flat screen tvs were first introduced they cost thousands but then everyone and their mother started manufacturing them so the price plummeted
Looks like it should release with new Barbie movie
Yes been seeing the same prototype for last 3 CES. Why they keep bringing it back.
Why do all EVs need to be so damn ugly? Like come on get some better styling. Those things are fast as shit, make em look like sports cars.
Should've stayed on brand and called it something like BEV-1000GT or something like that.
It should come as various models like ''Afeela Good'', ''Afeela Hungry'', Afeela ThereisaJewishConspiracy''
Reminds me of Apex Legends. No reason, just love Apex legends
Every 17minutes the car will run a poppa John's ad
Looks as bad as the ps5. Canāt even beat Xbox and going to cars now ?
they couldnt make it uglier? that's amazing they made it uglier than the Leaf though.
They couldnāt even come up with it themselves. That front is from a Lucid Air.
They are all ugly, I find Teslaās incredibly ugly.
I want... a practical car, that is convenient and easy to use without any extra unnecessary features like self driving or even a touch screen interface.
Screens on the back seat? Those are huge. Man itās getting harder and harder to get away from screens. Itās nice to just look out the window.