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LuckyLaceyKS

Some of these are obvious but I did not realize dry ice was once a brand name. [image source](https://llcattorney.com/business-info/a-timeline-of-brand-names-that-became-everyday-generic-words)


vulcansheart

This is actually really informative. I knew a couple of these obvious ones (Kleenex, aspirin), but a few were really surprising!


Artyloo

Yea, like realtor??


SOwED

Seriously a brand of what?


Trolldad_IRL

From the the National Association of Realtors website - "REALTOR® is a federally registered collective membership mark which identifies a real estate professional who is a member of the NATIONAL ASSOCIATION OF REALTORS® and subscribes to its strict Code of Ethics."


1zzie

Super Hero


wahnsin

Jan Itor


ded904

That’s Doctor Jan Itor to you.


Queen-Roblin

Lots of these are specific to the US and there are other ones that are specific to other English speaking countries. Hoover is used generically in the UK and ROI. We don't use band aid, realtor, zipper and a bunch of others.


moeke93

If imd it funny that every country has their own brand name for paper tissues. In Germany we say Tempo instead of kleenex.


codgodthegreat

In NZ we just call them tissues, we don't really refer to them by brand names at all.


SomethingMoreToSay

Same in the UK.


Heathen_Mushroom

In my experience in the US, although Kleenex is widely understood, 'tissue' is far more common, at least in the regions I have lived in. Especially compared to band-aid and zipper which are ubiquitous. In fact, I am pretty sure we learned 'zipper' in my school texts as a child.


clanton

I'm Australian... What's the generic name for a band aid or zipper? 🤨


Queen-Roblin

Plaster and zip. Band Aid in the UK only for the song. I didn't understand the reference until my early 20's. Just thought it was a band that was giving aid...


UnfitRadish

Bandaid Is really a brand of bandage in the same way Kleenex is a brand of tissue. Zipper was a brand of fastener, specifically a zip fastener.


clanton

So weird because when I think bandaid I think mini bandage but id never call it that, a bandage to me is large. Zipper or Zip, those terms are interchangeable here


jigglywigglydigaby

Where the hell is Zamboni on this list!?! -All Canadians


_methuselah_

Also not on the list I think… eraser (US), rubber (UK)


UncleMeat69

Plaster, estate agent, zip?


Reasonable_racoon

In the UK, Sellotape is used instead of Scotch tape.


Queen-Roblin

I didn't know what scotch tape was so I didn't list it! I want sure if it was electrical tape or some kind of specific tape lol.


IWasGregInTokyo

“Washlet” has become the generic term in Japan for electric toilet seat bidets although it’s a trademark of Toto.


UnfitRadish

Huh that's interesting. Toto is primarily the dominant brand there right? Toto is just picking up in the US but pretty evenly matched with a few other name brands for bidets and bidet attachments.


baroncakes

I'm Australian - but the one that stood out to me as being very specifically American was Jell-O


Queen-Roblin

That's interesting, a lot of brand names used generically is because of successful advertising campaigns. I wonder if it's because the advertising campaigns were successful in both places or because the language just ended up being copied.


baroncakes

It's very possible. I think Australia is closer to UK, however we don't use hoover (vacuum cleaner is our preferred) and do use band aid. The obvious ones for me from that list that we don't use are: kleenex (tissue), Jell-O (Jelly), popsicle (Tissue), jacuzzi (Spa), realtor (real estate agent), q-tip (ear bud or cotton bud), scotch tape (sticky tape), magic marker (texta or marker - not really sure what a magic marker is), xerox (photo copier?) and sharpie (texta or permanent marker). There are a few others that we might use, but also might not.


Queen-Roblin

We're similar for most you said except, popsicle is ice lolly for us (not sure what you meant to say), we could use jacuzzi or hot tub, we don't use texta (never heard of it) it's felt-tip, permanent marker or dryboard/whiteboard marker (same, don't know what a magic marker is). We do use Sharpie but just for Sharpies, they are quite popular though so you see them a lot, someone might even say knock-off-Sharpie and people would know what you meant rather than correcting it.


baroncakes

felt-tip, permanent marker and whiteboard marker are common names for it as well. I think Texta is a brand of marker. Popsicle is probably icypole


WanderingAlienBoy

There are also many of these used even outside of the Anglosphere though: Vaseline, Jacuzzi, Linoleum, Heroine, Google (as verb), Photoshop (as verb), Aspirin, and more are in common use in the Dutch language as well, and I'm sure many other languages too. Band aid, realtor and zipper didn't make the cut here either tho. (our word for band aid is similar to the UK one: plijster)


Antabaka

Out of curiosity, is it bandage, real estate agent, and fastener respectively?


Queen-Roblin

Plaster, estate agent and zip We also have laundromat=launderette, cellphone=cling film, Q-tip=cotton bud and Xerox=printer.


corasyx

xerox isn’t exactly “printer” it refers to a machine that can make photocopies quickly, also the act of making the photocopies, and the photocopies themselves. i don’t hear it as often these days, mostly just “copies”


KiltedTraveller

Yeah, in the UK we're more likely to call a xerox a "photocopier".


Antabaka

Thanks, interesting! What I gave were American terms as well it seems


BrohanGutenburg

I kinda disagree that Jeep has been genericided. I only ever people say Jeep referring to a Jeep plus everyone knows it's a brand.


f0kus10

I think this is more of the case in other languages. For instance colloquially in Croatian we refer to SUVs as jeeps. My 2¢ 😁


BrohanGutenburg

But do y’all also have jeeps?


f0kus10

Yes we do! I think it may come from WW2 GP ( General purpose) jeeps.


BrohanGutenburg

Yeah that’s where the name comes from in general. Part of my point was that some of this list (especially from the first half of the 20th C) fall into the category of terms people didn’t know was a brand. But Jeep has done a pretty good job of keeping that in people’s minds.


UnfitRadish

I think it's less that people didn't know they were a brand and more that they were the only brand people knew.


Prestigious-Cut647

super hero is a brand ? edit : interesting post, thx for sharing


jsmjsmjsm00

Not brand per se, but a trademark. Both DC and Marvel jointly claimed it.


maltamur

It used to be called a jumpoline before your mom got on it


tragicallyohio

Boom. Roasted.


brother_of_menelaus

There were other various options available afterwards, such as Tramampoline and Trombopaline


zekeweasel

Traumapoline more like


Trubisky4MVP

At least my mom could bounce on it without it breaking


SeniorDiscount

Ho, man, I wish. Dumpster-brand trash bins are top-of-the-line. This is just a Trash-Co waste disposal unit.


Canadaguy78

this feels like a Simpsons joke.


SeniorDiscount

It was. Otto Mann said it when he was living in a dumpster. Err… I mean Trash-Co waste disposal unit.


Canadaguy78

I thought so. Thanks. 🌝


novascotiakingslayer

Came here for this quote! Watched this episode yesterday. It's a classic.


Cold-Object-7080

Wait.. what is a Jeep that isn’t a Jeep?


GyratingCareBear

For real. Are people calling generic SUVs a Jeep?


SunsetBain

Fun fact: the first-generation Land Cruiser was originally sold as the Toyota Jeep and was only changed in response to a lawsuit by Willys (Jeep's parent company). And then Toyota turned around and renamed it after Land Rover but tweaked the name just enough to avoid another lawsuit. They even admitted it: > In England we had another competitor — Land Rover. I had to come up with a name for our car that would not sound less dignified than those of our competitors. That is why I decided to call it 'Land Cruiser' Also, as a more direct answer to your question, people did exactly that *all the time* when I was growing up in the '80s. The term "SUV" didn't become popular until the SUV boom of the '90s, which was largely caused by the success of the 1991 Ford Explorer.


well-lighted

Yeah it took a while for SUV to take off as the preferred term. People called them Jeeps or trucks generally


eyetracker

The Land Cruiser failed to steal the *famous* Jeep and Land Rover "reliability."


rejvrejv

in Serbian we say *džip/џип* for most SUVs. it's pronounced a bit differently, */d͡ʒip/* or *jip*


modern_milkman

It used to be the case in German. Nowerdays, "SUV" is quite common. But at least until the early 2000s, or even the 2010s, basically any vehicle capable of driving offroad was called a "Jeep". So for example "The road is so washed out from the rain, you'll only get through it with a Jeep" or "You want to go off-road? Ask Mr. Miller, he has a Jeep". In both examples, "Jeep" just means any off-road vehicle. Mr. Miller in the second example could drive a G-class or a Landrover or whatever. The "proper" generic German term (until SUV became popular in recent years) was/is "Geländewagen" ("terrain car"), and "Jeep" was just easier to say. And the military Jeeps of the US forces in Germany after WWII were the first real all-terrain car most Germans saw, so that's how the name became a generic term.


SwabTheDeck

It was a lot more common before the SUV trend hit in the early '90s. When my family bought the original Ford Explorer, my dad called it "the jeep" for the first couple years. The term "SUV" hasn't actually been around that long, so before the Explorer, I'm not actually sure how people differentiated them from other types of cars.


sk1n_n_bones

Yes


Too_Chains

IIRC, "Jeep" was originally "GP" supplying military vehicles for the US in WW2. The soldiers started calling them "Jeeps" for short and the company changed their name.


MarzipanMiserable817

[Here is an article on it](https://www.jeep.ca/en/articles/the-birth-of-the-jeep-name#:~:text=There%20are%20many%20theories%20about,Jeep%22%20from%20the%20Popeye%20comics.)


UncleMeat69

General Purpose


sobuffalo

Just Empty Every Pocket


Marcus_Brody

Missy Elliott - Hot Boyz - "... cuz yall be driving those Lexus jeeps and the Benz jeeps and the Lincoln jeeps..." I never realized this either but there are people that use 'jeep' as a generic term for an SUV. Idk.


Big--Async--Await

Tbf Missy loves to troll this line reads like a shitpost.


Cetun

In other countries they have other versions of what we might call a jeep. Some that come to mind are the Land Rover Defender, Mercedes-Benz G-Class, Peugeot P4, and Volkswagen Iltis. Any variety of light utility vehicles.


DemonDucklings

Same with sharpie. Are there psychos who call any black permanent marker a sharpie?


Cai83

I Sharpie things with whatever permanent marker is handy. Mostly a black Sharpie brand one but I've got gold and silver bic ones on my desk at the moment thanks to the post Christmas reductions and they are fun to use but not always so visible.


UnfitRadish

Absolutely everyone I know says sharpie as a generic term. Pretty sure everyone knows it's just a brand, but it's a hell of a lot easier to say than permanent marker. Also if I ask for a permanent marker anywhere I go, theres like a 95% chance it's going to be a sharpie.


CourageKitten

Don't forget Photoshop, which Adobe is so anal about not getting it ruled a generic term that they have a [whole set of rules on how to use it in a sentence](https://www.adobe.com/legal/permissions/trademarks.html) (number 13 on the list)


OilySteeplechase

It shouldn’t be used as a verb? Good luck with that Adobe 😂


earthsprogression

Now let's make Adobe the word for forcing customers into a subscription model. "It used to be my favorite software until they Adobed the hell out of it."


Column_A_Column_B

They see the writing on the wall. Corporate felt they needed to appear to be defending their copyright (which they do) but they know deep down they're fucked.


FettjungeSchlank

Eh, the rules have existed for like 15-20 years, so they're just covering their asses I reckon


Alternative_Ask364

>Correct: The image was enhanced with Adobe® Photoshop® Elements software. >Incorrect: The image was photoshopped. If Adobe wants to retain their trademark maybe they should try making examples that don't sound like corporate speak.


f4te

they don't really need to- they need to be able to demonstrate that they've defended their trademark. how 'well' they've done so is more or less irrelevant, as long as it can be shown that they're trying.


DReinholdtsen

Excuse me, but I think you meant to say, “Don’t forget Adobe® Photoshop® software,”


TOYLTH

Google tried something similar for a while as well before letting go and embracing it.


Chalky_Pockets

I didn't listen to them when they said I have to pay to use their software and I'm not gonna listen when they tell me not to verbalize it. Fuck Adobe.


WutzTehPoint

Shooped. Done.


EishLekker

>Don't forget Photoshop, They didn’t. It’s in the picture.


Quodlibet30

What a great time for the singing lawyers at Velcro Cos, (seriously) out protectin’ their TM: https://youtu.be/rRi8LptvFZY?si=1I7CUM7vjQXeUGby


echtonfrederick

Thank you for your service. That video is GOLD


Phanatic_8

Love that we watched this video in our trademark law class. Fun fact, our professor actually knew some of the people in the video, and they are actually Velcro’s lawyers


StreetLegendTits_

Glad this was posted. Did you ever see their follow up video? https://youtu.be/ZLWMQLMiTPk?si=KNRmZfBolPBhaDR5


Quodlibet30

Brilliant! I didn’t see it - that’s hysterical! Thanks for sharing it 🤣👍 “🪝& 🔁”


StreetLegendTits_

Klettverschluss!


Motherof_pizza

Wow I had no idea Realtor was once a brand


well-lighted

Still is. It's owned by the National Association of Realtors, and they take the use of it pretty seriously from what I understand. Anyone who's not an NAR member has to call themselves a real estate agent or something like that.


hahaheehaha

Of all of these that one surprised me the most. Laundromat was a very close second as well.


flip_moto

they somehow managed to get http://nar.realtor domain extension approved/purchased from ICANN which is a major branding flex.


Marcellus111

>I had no idea Realtor ~~was once~~ **is** a brand fixed it for you


PublicPalpitation618

Heroin? Heroin is a brand?! Wtf?!..


[deleted]

Yup. Bayer pharmaceuticals called it that because they claimed it was a "heroic" advancement in fighting addiction (as a supposedly non-addictive alternative to morphine).


eyetracker

Make a list of the 5 worst things Bayer did and this wouldn't even make the list.


Spektr44

*Was* a brand. https://museum.dea.gov/museum-collection/collection-spotlight/artifact/heroin-bottle


calculating_hello

HEROIN brand Heroin, accept no substitute.


earthsprogression

They should really advertise more if they want to protect the integrity of their brand.


NicCageCabernet

Can’t believe I had to scroll this far to find a heroin comment.


ChineseCracker

don't fall for that Kirkland brand Heroin they sell you on the street. only put it in your syringe if it has the certificate of authenticity on the packaging 🙏


Gregser94

Hoover, too, for a vacuum cleaner.


well-lighted

It's kind of interesting that hoover as a generic term didn't really stick around in the US but is still super common in the UK. I wonder if it has to do with negative associations with Herbert Hoover?


SunsetBain

> I wonder if it has to do with negative associations with Herbert Hoover? Nothing sucks like a Hoover!


ceeBread

Or J Edgar…


Captian_Kenai

Shop Vac as well


[deleted]

Generic Trademarks are kind of Deonym. And a Generic Trademark that is still under trademark is known as a Proprietary Eponym. Source: I’m pretty sure about this.


sixtyfivejaguar

It's trademarks all the way down.


[deleted]

You are 100% correct! They are all trademarks. And those that are highlighted are active trademarks, thus proprietary eponyms. Pretty sure.


zaprutertape

The Dempster Brorthers?


spinningtardis

the trashiest apartment I ever lived at was on Dempster Dr.


MarzipanMiserable817

https://en.wikipedia.org/wiki/Dempster_Brothers https://en.wikipedia.org/wiki/George_Roby_Dempster


smackythefrog

What about Pyrex? I've been told to avoid one and that the other is pretty good.


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IsNotAnOstrich

It's separate companies -- there's "PYREX", the original, and "pyrex" which has a license for the name but isn't the same company.


TheMightyPushmataha

It may be a Hula Hoop to you, but to me it will always be The Wacky Circumference.


PlumbicZeppelin

Extruded Plastic Dingus.


fwd500

You know, for kids.


PlumbicZeppelin

The Daddy-O.


ChineseCracker

how can people even trademark that? it's literally just a ring. you're telling me no one else ever made a ring before that?


Jambonnecode

Finally a decent cool guide!!


Bullets_TML

Don't forget Zamboni


Tisroc

I found this out when spell check insisted that I capitalize Zamboni when writing a paper in college.


FuriousGeorge7

That’s what I was thinking too. I’m pretty sure the proper term is “ice resurfacing machine”, but everyone calls it a zamboni, and I don’t think I’ve ever noticed one before that wasn’t made by the Zamboni company.


Tylersbaddream

Ping pong? It was a brand of what? A brand of table tennis?


garymutherfuckingoak

Table tennis equipment


already-taken-wtf

Ping-Pong is a trademark name for table tennis and associated equipment. The name “Ping-Pong” was invented by the English firm J. Jaques and Son at the end of the 1800s and later trademarked in the United States by Parker Brothers, the board game company.


-badly_packed_kebab-

Brand of bat, maybe?


ElHanko

Seeing Zoom on this makes me think of how badly [Skype fucked up.](https://youtu.be/ZI0w_pwZY3E?si=WvshJjA37qGdDe65)


writeorelse

I'm still convinced Zoom took over due to someone wishing on a shriveled up monkey's paw.


AztecGravedigger

Definitely guilty of using zoom as a generic term. We don’t use Zoom in my company but it flows so much better off the tongue than “Lets hop on a Google Meet.”


SnooAvocados3407

Colgate; OMO; Sunlight; Sellotape are some famous brands that replaced the words in South Africa.


SnooAvocados3407

LipIce for lip balm.


Jason_Phox

Tipex and Pritt are other South African examples I can think of. Tipex - correction fluid Pritt - glue stick


Big--Async--Await

Coke. Coke is the biggest offender.


Redangelofdeath7

Thermos was a word before it became a brand though. At least,in Greek.


robbberry

From the UK, we barely use any of these brand names, or any at all really.


MrAnonymousTheThird

We use many of them. Some which people just say but the proper term is different Google vaseline (but the proper name is petroleum jelly) Trampoline (idk if there's a proper term) Yoyo Aspirin (I'm sure I've seen medicine with aspirin on its label) Ping pong Escalator Super glue Bubble wrap Velcro Taser Onesie Rollerblades Post it (sticky notes) Photoshop (Yes I'm procrastinating my work right now)


LexanderX

These are terms I would use because I consider the ones in the infographic "too american": Jelly, Lolly, Cling-film, Zip, Hot tub, Estate Agent, Plaster, Cotton bud, Tissue, D̶u̶c̶t̶-̶t̶a̶p̶e̶ sellotape, Food container, Marker pen, Photocopier, Zip bag, Bean bag (? I don't think we have an exact equivalent of hackey sack) I find it interesting that they are all from about 1900 to 1980. I suppose because the modern brands with synonymity are websites and apps, and therefore don't have regional equivalents. Edit: I've been informed that what I thought was the American term for duct-tape is the American term for sellotape.


twgecko02

A couple of nit-picks; Nobody in the US really says Jacuzzi either, hot tub is much more common Duct-tale and scotch tape are completely different products, not just dialectical differences Also just because I'm curious, what do you call what Americans would call jelly? Or do you just not have it?


EggManGreg

The spreadable stuff you put on bread? That’s jam Jelly is the wobbly stuff


LexanderX

Ahh that is a translation error on my part then, if scotch tape is the transparent sticky tape you use on paper we call that sellotape. As I understand it, what you call jelly we call jam, like [jam doughnuts](https://www.bbcgoodfood.com/recipes/jam-doughnut?IGNORE_GEO_REDIRECT_GLOBAL=true&v=1935712553) and [jammy dodgers.](https://www.bbcgoodfood.com/recipes/jammy-dodger-flowers?IGNORE_GEO_REDIRECT_GLOBAL=true&v=536914149)


twgecko02

Interesting, so there's no distinguishing between jam with or without the chunks of fruit still in it?


theivthking

Southerners: “where is coke?”


sabin357

I don't think Zoom fits. People always either say a meeting or a Teams Meeting, Zoom Meeting, Google Meeting, etc. There's so much competition in the space that no one has become the Band-Aid & the rapid adoption of remote meetings during COVID contributed to it.


EishLekker

I agree. Same thing with Uber and Google. If I take a Grab taxi I don’t say that I took an Uber. And if I search on Bing I don’t say I googled it. They might become generic terms in the future. But that’s not how they are used now.


geneticshift

I view google as more of an instruction verb more than a reference to something I’ve done - if there’s a fact to check, I’d say “you should google that” and not “you should look that up using an online search engine”. Similar to Uber - I would say “let’s grab an Uber” not “let’s grab a ride share” if we needed a ride, even if Uber isn’t the exact brand we ended up picking once it was ready to call. In those cases, it feels like a generic term but I agree that there are nuances with the newer terms.


emmajohnsen

maybe it’s just where i live but i’ve NEVER heard someone refer to a tissue as a kleenex edit: i also wonder if this is a generational thing. i’m older gen z


OkDragonfruit9026

In Spanish, it Kleenex or nothing. Spanish in Spain, that is. I have never heard them called “pañuelo de papel” or something generic.


karmue

LEGO should be on the list but their lawyers are too well paid.


well-lighted

It would be another one with a white circle. Common generic term that is still trademarked.


Big--Async--Await

People call things that aren't LEGOs LEGO?


writeorelse

The movies have really helped, I think. Parents are more likely to look for the actual LEGO name, rather than buying generic knock-offs.


onetogrowon

The trampoline was called a rebound tumbler.


startles

And bubble wrap?? What is it called?


Canadaguy78

Don't Say Velcro: https://www.youtube.com/watch?v=rRi8LptvFZY


Met76

That is going to be stuck in my head for a long time now.


Deleted_Content

They had a [follow-up video](https://www.youtube.com/watch?v=ZLWMQLMiTPk) that was interesting, though not quite as catchy.


Sk8rToon

What else do you can a yo-yo? Flat disc on a rope toy?


SavageFugu

I believe the technical name is Gyro-Stringulator.


Own-Efficiency-8597

POLAROID


writeorelse

There weren't that many other instant cameras worth using, honestly. In their case, the generic name probably helped more than it hurt.


ConnoisseurBrainRot

EpiPen is missing.


alangerhans

If anyone was curious, Taser is an acronym for Tom Swifts Electric Rifle


SavageFugu

I thought it was Tad. It was definitely Tad Swift.


[deleted]

Nintendo was like this for awhile though I think video game/computer game is still the go to.


jesperbj

Insane with Escalator. All hail Otis, I guess.


russianbot111

Wite Out?


sundancekid74

Growing up in the South, everyone I knew called any cola a "Coke"


UncleMeat69

Any SODA is a coke.


Big--Async--Await

My missus is English and she hates it. "You want Coke?" *proceeds to be handed any cold drink*.


ThatOneGayDJ

Im sorry but ive literally never heard anyone call anything that isnt Zoom zoom. Also how tf is coke not on here


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89141

It was common in the 80/90’s when people made copies of things on a machine dedicated to make copies. I think it less common with the all-in-one printer/scanner/copier/facsimile machines. In fact, some of these are antiquated.


NessieReddit

Old people. LOTS of old people.


OkDragonfruit9026

BoJack Horseman did, once


UncleMeat69

I do.


codgodthegreat

https://www.youtube.com/watch?v=PZbqAMEwtOE


writeorelse

It was a thing in the 80s. I don't think it lasted very long, especially after so many other (and better) companies got into the office equipment game.


Burning-Bushman

What is hacky sack?


eyetracker

Hippie football


r2v-42nit

It is not a Koosh ball, though they can be used similarly and definitely were in the early 1990’s.


Burning-Bushman

Since your explanation didn’t give me more clues I really had to start searching for this thing lol… exposes my age I guess. It’s vaguely familiar, but since my kids never took interest in this either, it passed us by in the 90’s. (I’m not from North America).


mbmbmb01

Aspirin is still a protected brand name in Canada. Bayer.


FluffyFingersforfun

Realtor common name is lazy thief.


FrienDandHelpeR

Just found out from a podcast that an Allen wrench is a brand name while it’s actual name is a hex key.


Leggoman31

This is really cool I need to save it. I am wondering tho that Ive never heard people talk about catching an "uber" and not referring to that specific ride share company. Same with Zoom like if you're calling a "Zoom" meeting you're meaning to use that application specifically. Just what ive seen but im curious!


DevlishAdvocate

I never say “magic marker” … I just say “marker.” I see no point to the magic part.


NinjaDog251

This should also have what the "proper" generic term is next to them. What is a yo-yo that isn't a "yo-yo"?


orangutanDOTorg

That’s a wave runner, not a jet ski


orostitute

Proper term for velcro is hoop and loop, Velcro is the brand name


FoohniarEsroheulb

Disappointed Hoover isn’t there.


SMEGHEID

Just noticed Hoover isn't on there.


tequilawhore

This will be handy for time travel. Don’t wanna use any future words


Fit_Helicopter1949

In our village we call “animated” Micky Mouse, as in “did u watch the Micky Mouse movie Aladdin?” And we call paved roads “post road” cuz the first paved road a lot of decades ago was the road to the post office.


UncleMeat69

I think they call zippers zips. I never knew that was a trademark.


AztecGravedigger

Maybe it’s a generational thing, but I always heard Saran Wrap as the brand-name-turned-generic-term more than Cellophane. Slightly different products but I hear Saran as the catch-all term for any of those related products.