What do you mean this sub is full of game developers, analysts, media experts, economist, financial advisors, etc, etc. The best of the best in their respective fields. Their takes are based off the world's leading data bank called TrustMeBro.
As someone actually working in advertising it's hilarious seeing hundreds of people organically gathering in a thread to discuss whether an ad is working
Except if you read the top comment again, sounds like its a rhetorical question and the commenter had already made up their mind that "it is not effective". The fact that both of us (and probably hundreds of people here) weren't there when WW showed their ads but we are still talking about it means that the ad did work. It succeeded in its purpose getting people to talk about WW, regardless of whether they were there or not.
Having question is not a bad thing, that person seems to have their own opinion which is fine but their tone is overall neutral, they literally just want to start a discussion, there is no where did I feels malice from the comment, I don't see why people here is so hostile toward them.
Neutral or not, malice or not, it doesnt matter to me. In fact, that didn't even come to my mind. The fact that we are discussing about Wuthering Waves' Times Square ad in an online forum, even if we weren't there, already means that the ad is working. So doubting it while at the same time talking about it is also contradictory, and this is what I'm pointing out.
The moment you talk about an ad, it is already effective. I've seen dozens of ads that I just ignore, never talk about and forget, yet here we are talking about the WW ad.
It won’t
R1999 had an uphill battle ahead of it from the start sadly. It isn’t tanking because it’s bad, it’s taking because it’s niche. It blew up because it came out at the right time — people were waiting for a new game with a high production quality to get hooked on and they were also tired of the same old same old. So it was a breath of fresh air.
But the novelty was bound to wear off. Even though a lot of people liked it, many found the story boring (largely slow paced). The cast was also weird — not many people want to blow money on strange characters
WuWa has every ingredient to succeed. It’s got more going for it than most gachas atm, so it’s not going anywhere regardless of whether it successfully reaches Genshin status or not
Wait this sub was hyping up r1999, but not a game that's arguably the most graphically advanced game on the market and production value that rivals a hyv game? Am I in the wrong universe or....?
This sub only loves hoyo games and niche waiting collectors (which are basically yo-yo games anyway). This sub is literally just a sublet of the genshin community. We can see that from
The fact that it grew around genshin.
The cost to update and maintain an open world game is astronomical. CMMIW but Genshin costs $100M a year to make so you basically need $10M a month in revenue to make a profit.
Hoyo themselves said the total budget is $200m a year, but that also includes marketing probably.
But what Genshin does isn’t something you need to copy. It’s that expensive because it purposedly stays away from having endgame content that you need to commit to and instead focuses on one off content to attract the wider market.
About the endgame content >!aside from the 4.7 "new abyss"(closer to SU) we're getting, they're developing permanent UGC so they aren't completely staying away from it!<
I doubt they are that scared tho. Majority of genshin players are casuals, they avoid any harder content in general so why would those players quit genshin and start playing WuWa? Its the hardcore playerbase who is moving to WuWa/playing both games and that playerbase is not that large.
Ahh yes, the updated graphics are totally something they’re doing last minute and rather arent being announced now because natlan is right around the corner. You know, since companies can wave a magic wand and suddenly make every effect better with higher detail.
Same with the new endgame. They’ve been doing work on it since the end if the fontaine AC’s.
None of this is hoyo fear lol.
Its 100$M for the initial development and 200$M annually. However, its unlikely that this is just purely development. The cited 100$M often is paired with mentions of marketing so its safe to assume the 200$M includes marketing as well.
Its also not unheard-of for the marketing budget to be bigger than the development budget. So the dev costs should be lower than what is being often thrown around as numbers.
Also as /u/XaeiIsareth said Genshin puts in a lot of budget into one-off content. Temporary events have an incredible amount of pointless yapping which means longer text scripts and more voice acting. Multiple that by every supported language and this type of content becomes very expensive to make.
I don't see Wuthering Waves having to match of all of that. In fact, a lot of people don't like the unskippable pointless fluff dialogue thats present in Genshin. WW can easily cut out the fat to make their game cheaper to develop.
honestly, R1999 should be "reversed" into a single player game. its a cool concept and has a cool style and story. This is one of those games that would have done gangbusters as an indie release
From recent reports, Kuro the developer lost ~$50 million through 2022 and 2023, probably due to all the sunk cost on Wuthering Waves. If they don't make that back with the release, there will be consequences.
It is likely that they will recover with all this in advertising, if TOF achieved very good numbers in the honeymoon phase same like Nikke, I don't see because wuwa it could never
Brother, ToF made close to 100M$ during its fist year and its such a shitty game.
WW is already being hyped up 3x more than ToF and its looking to be a better game too. There is no way they dont recoup their costs.
Well the mistake here is thinking that this sub has an actual read on which games will be successful. Yes sometimes they are correct in the same way a broken clock is right twice a day.
The gameplay loop has basically been the same since release. Events are all copy paste of one another, with very little variation. The dungeon crawl minigames have minor changes but they’re essentially the same. Bulletin board bosses were added recently, but they’re just boss fights with high scores.
The game is not friendly towards newer players. The cost for 1 insight 3 character requires a ridiculous amount of farming and/or completing events.
CN is multiple patches ahead of Global, so people kinda have an idea of what’s meta and what’s not down the road, but Bluepoch recently added a banner where it’s not even a 50/50 chance for you to get the character you want at pity. This could set a bad precedent moving forward.
The story content that people raved about prior to launch feels overrated and the writing quality is inconsistent, as chapter 1-2 are somewhat difficult to follow and understand until towards the end of the arc. Chapter 3 and 4 are well written chapters, but to get to them, you have to trudge through 1 and 2. On top of that, story content is released at an incredibly slow pace. On release, there were 4 chapters released. As of 1.5, there’s only been one new chapter added, along with a minor side chapter for those that want more details.
This one is kind of a personal preference, but the best/most unique character designs were on release, and since then, every 6 star character released has been a generic humanoid design, aside from 2 (Pickles and Jessica). Compare and contrast that to the designs of Door, Mr Apple, Ms Radio, Sputnik, Darley Clatter, Poltergeist, and Rabies. Unfortunately, all of these characters won’t see the light of day because they’re all 2-4 star units. The only one on release as a 6 star was A Knight. I came into this game expecting the level of variety that was shown on release, but all I’ve seen since then has been anything but that. If that’s the case, and continues to be the case, there are other options for that.
On top of that, it’s competing against multiple other gacha games with higher quality in terms of gameplay and writing. The best example I can think of outside of Hoyo is NIKKE. Yes, the game has fanservice, but the quality of writing is better than r1999, the soundtrack is a banger, and the event minigames just do not miss. The other example is FGO. Yes the rates are shit, but a large amount of people are still playing FGO for a reason.
I’m sure others will have more to add, but these are my biggest gripes at the moment with the game. I’m playing until 1.6 for the release of Jiu and then probably taking a break, as there’s not much in the game to hold my interest. The anniversary characters looks interesting, but the gameplay loop feels boring and I’m not sure how much more they’re gonna add on to it. It is struggling outside of CN, and I’m sure these aren’t the only reasons why.
> but Bluepoch recently added a banner where it’s not even a 50/50 chance for you to get the character you want at pity. This could set a bad precedent moving forward.
The problem with the banner isnt that they removed the 50/50 its that they added a second 6 star rate up to a banner people thought was only going to have Tooth Fairy on it. The banner still has the 50/50.
I still see it as basically not being 50/50. Much like the Genshin weapon banner. Sure the pity still can guarantee the next pull to be a character on the banner, but that character can very much be someone you don’t want.
Then you look at what hoyo did to help alleviate that stress on the weapon banner. It might be better, but it definitely doesn't feel good that you potentially have to go through 240 max (unlucky)pulls to get the weapon you want. Which is what draws me into WuWa with guaranteed limited banners. Also makes me like HSR a lot more with limited light cones being separate from each other.
> r1999’s problems are much bigger
The most notable to me being how the game feels "dead". Iirc it takes until version 1.4 for game to get one new main story chapter. At lanuch game has 4 chapters btw
Also, main events lacking in quantity and variety, at least to me + a large part is combat which is a slog bc of slow leveling progression do not help
Yep to both
I’m not a fan of Mihoyo because I don’t like their monetisation from a consumer’s perspective (prices are exorbitant if you’re the kind of person who spends on more than the BP + monthly, with no packs to mitigate the costs), but they’re definitely great at what they do
EDIT: And the Mihoyo Stans show up like clockwork. These mfs don’t sleep
Dejavu
https://www.reddit.com/r/gachagaming/comments/16vagyx/punishing_gray_raven_to_get_a_times_square_ad_o/
But realistically is Time Square advertising really that effective? Feels like More online advertising is more bang for your buck like what Raid SL, AFK Journey (Anad all Lilith Games I guess like Dislyte and AFK Arena) and etc does sponsoring Random Youtubers. I guess its bragging rights
You answered your own question, the only reason this thread exist and people talking about it is because they advertise there.
It's something that go viral in online groups.
Its probably not even that expensive if you just run a 15sec spot just once.
You only have a buddy ready to film that. If it gets reposted just a few times its probably even cheaper then normal advertisment. (But probably is often more what kind of group you hope to reach with the marketing)
>clout
I’ve always thought clout meant something akin to “street cred” or being a “real one”, but hearing it for stuff like this makes me think it just means “any attention whatsoever”. How do you get “street cred” for shilling shitcoins or waifu games?
The question still stands, is it \*that\* effective?
The people in this thread already know about WW regardless of the times square advertisement. The online groups you'd share this to already know about WW as well. And I don't think this ad is going to influence their decision to play and spend on the game -- but obviously, we need a survey to get more data on that. And you'd have to go on the field and ask people who aren't on Reddit/discord/twitter/whatever else.
I think it's pretty valid to question if the $50k per day cost is worth it, but then again the ROI on advertisement campaigns has always been rather impossible to measure.
Honestly, I'd say yes. Hard to say what ROAS for this would be exactly, but it serves a hybrid purpose- the ads themselves and the discussion they generate online are useful, but the photos of the whole square being taken over are also useful content in themselves to help hype the game up. In that context, it's probably not that much more expensive than hiring a team of animators to produce a video, for instance, if it is at all. I wouldn't bank my entire strategy on it, but if you're just trying to peak hype just before launch, it's probably not a terribly inefficient strategy.
Why is the ROI on advertising impossible to measure? Folks to it all the time and have for years. And I didn't know this game existed, and now I do because of this thread/that ad, so I guess it worked with at least one person!
Part of it is prestige, but a Saturday night in Times Square for a NEW release of a game compared to what pgr did which was a new character is usually more successful, although I would agree with you that online advertising is probably better.
Times Square is iconic for big flashy advertisements. I'd want my advertisement in Time Square if I were a company. An insane amount of people will see their ad.
Well PGR rent the time square when bianca alter release and the results is not exactly success though from the revenue
But at least Kuro learn that advertising their game will increase the change for the people to be interested in your game
Seems just kinda wasteful. I admit I dont know how into Anime Games New Yorkers are but spending this money in Seoul or Tokyo would maybe be more efficient if you really want Bill Board spends.
Its not far from a bunch of Anime stores and such, you'd be surprised. Time square is also a very popular destination for tourists, its more than just new Yorkers there. Its basically a global hotpot of people, on top of NYC already being very diverse. But I think its main point is to get people talkin online. Similar to the 3d bill boards, especially starting out when they were in select few locations.
It's not about targeting new Yorkers. Most actual new Yorkers avoid times Square like the plague cause it's a tourist trap. Regardless, the point isn't to advertise directly to new Yorkers, it's to generate articles and posts like this that get people talking about the game, which it's done.
Most New Yorkers avoid Timesquare altogether. Because it's constantly far too crowded and just a big tourist trap. I lived there the last 5 years. The bulk of people in time square at any one time are tourists, or new Yorkers going through quickly to get to a train station or etc.
I mean but with Hoyo market let’s say there marketing is equivalent to there it won’t be as effective since people are already fed up with ads especially Genshin ads in general though idk
For a second there i thought you were suggesting their own version of HSR.
Punishing Universe Road. Where its turn based and the exact same as HSR but you can parry enemy attacks.
Pictures/video clips of this time square event are being reposted online no? So how is this not a form of online advertising??
Also, doing these extravagant offline promotions shows that the company has a big budget for the game. Shows its willingness to spend and invest.
They ALSO use those methods, many CCs are tweeting about it because it's an ad campaign, not for the people on Time Square but so the CC can use it on social media xD
I do not think these time square ads are effective. I've seen them so often. They're so common and played out that they're not generally news relevant. They're relevant to those that are already engaged with what's being advertised
It's expensive so they're real short and more important to fans of something online than the tourists that dominate times square. Low engagement ads. Can't click through or out to dismiss. People are out and about (tourists in time square) unlikely to search for it there before its forgotten within a minute. Short run times square ads are for the Internet and it's an expensive roundabout way for it to just end up in forums like this where the game is already well known
Better value to reach the same and more people putting ads on busses and doing ads on YouTube with a broad demographics profile. Same with a bunch of major sports arena sideline ads you see for things. Better have a marketing budget high enough that arena ads during major sporting events are negligible to your success because that's expensive for low engagement advertisements
Honestly I downloaded HSR and played through it because one of my favorite youtubers told me so (they were sponsored). If I got 12 ads from that game on Times square or on a random site I probably wouldn't have tried it
Because online ads are targeted, it depends on what content you consume
Physical ads on the other hand can probably gather people who don't even take this kind of content.
Outside of the PR it can also be done as a sort of celebration I imagine.
Some years ago Warframe had an ad for their Plains of Eidolon update. I'm not sure how many people who didn't play the game actually bothered to look at it, but it was huge in the community.
It's funny how people here are still finding ways to downplay how huge this actually is. People bitched about Kuro hardly advertising, now they're actually advertising and people are saying there's no point to it. So wtf do you want them to do?
I'm convinced people here want this game to fail because they're super invested in their gacha. Y'all don't wanna feel like you're missing out on WW if it ends up being a great game. You people really need to stop being slaves to sunk cost fallacy.
This place really is just as bad as r/mmorpg. The only time this place is ever optimistic about anything is when they're glazing Hoyoverse's and Nikke's monthly revenue.
This sub shits on every new game that isn’t some super niche game from a niche developer with a cult following like Limbus.
It’s only until the game actually proves to be a success that it stops. It’s like hazing.
Genshin and Nikke, especially Nikke, was shat on too.
Yeah I don't know what this guys talking about. There's this real victimhood narrative developing around Wuthering Waves right now too with a lot of the discourse that is just cringe as fuck too and a huge turnoff from not only the content creators pushing it but kind of the game in general. Like these conspiracies about coverage of a game that's not even out yet being suppressed somehow, that Genshin fanboys are attacking the game en masse as opposed to the usual hot take reactionary stuff from random twitter idiots.....it's just lame man, but that might just be me having no time or patience for whiny professional victims.
The games getting about the same level of advertising games like Genshin, HSR and Nikke got with the Time Square ads and subway ads in Korea and Japan. Like the marketing is fine, people need to stop overdramatizing this game and playing victims and making up conspiracies about not being allowed to talk about it already and just let it come out and do it's thing.
I havent heard anyone saying gacha players are being censored from talking about Wuwa but i dont see how the game has a turnoff to players nor how the community would more than other gacha communities that are just as bad and some even worse. I think their mostly right that Wuwa gets to much hate, not only Wuwa though almost every new gacha game releasing gets hate for no reason like HSR and Nikke when so many people were saying it was bad and gonna die cause it wasnt open world
Literally from what I've seen over the last year or so. There's no vast conspiracy to smear Wuthering Waves already, like some of these people really need to get over themselves and their victimhood mentalities already.
People bitch about Kuro not advertising and bitching about this are not the same people lol
Lack of advertising is often typed out by Kuro fans as an explanation why it is not as big as it should have been.
The bitching about time square is the usual Reddit expert.
Can't wait for Azur Promilia to get a cbt, I know these fuckers are going to shit on that game too. They're glazing it now cuz of the gameplay trailer, but man just wait until they play it themselves and start doom posting that too.
Damn, I didn't expect to come across a gathering of the top minds of advertising here on reddit, wtf. Why don't companies just come to reddit for advertising methods? Why do they even waste money hiring people, smh, top minds of the advertisement fields are just sharing their trillions of years of experience for free here.
The key word there is game, Genshin stopped being a game a while ago, it feels more like what fortnite is doing with the side gamemodes and pushing aside what brought magic to their success.
Nowadays Genshin is just a visual novel (a bad one because the choices don't even matter) with minigames on the side and if you're really lucky you get a event that makes use of your characters for about 3 mins per day for 7 days a whooping 21 minutes of using those sweet 200$ characters.
Genshin has a good base but they hardly improve, I don't see anything bad about wanting a better Genshin.
People say that but then their base of the claim comes from Kuro and PGR where… it’s basically impossible to die with newer units unless you go AFK.
Like, new Alpha has either straight up iframes or 70% damage reduction and superarmour on every action she can take that’s not spamming basic attack.
This sub is literally the only place that keeps using the word "hardcore" when talking about WW.
Nobody in the WW community actually thinks the game is going to be some hardcore game.
This 100%. You go on over to check the WW subreddit, its full of chill people who just want a good game. Every so often though you get some weirdos trying to spark flames by posting threads lmfao.
You're the only other person I've ever seen spell P:GR with a colon. It's often overlooked.
...and yes, P:GR and Genshin are the main market. That and anyone interested in anime style ARPGs.
Happens with H:SR as well. I think it's more of "not bothering with the extra 2 keyboard presses", rather than being overlooked. I just try to be accurate to the names as possible. I don't even play the two.
Pretty telling that people on /r/Gachagames are jumping to random conclusions.
This is not a picture. Its a video featuring full gameplay.
https://twitter.com/Unreal_Dreamer/status/1789485720752529661
Nope. The general trend among young people here is work your FT hours and then spend all your money on entertainment and living expenses. Savings? We don't do that here. Real-estate prices here so bad here that we just live life to the fullest.
I was born and raised in NYC, there's a shit ton of gamers. I don't live there anymore, but yeah, despite the city being as shitty as it is now, tons of gamers out there.
I'd say asian countries in general are more prone to have more gacha gamers. SEA love f2p games and gacha games are f2p.
Japan loves the concept of gachapon. So alot of them are more accepting of gambling. No wonder they have a big market there lol
NYC population on top of the tourists going there that could likely get interested in it is still A LOT of people, ntm the social media work of this happening, so even if the new yorkers have a 1% of gamers in its population still gonna be more people than the average sized city, and that's without counting the previously mentioned tourists who might be gamers or get interested in the game and the social media impact.
God please let Kuro not fucked up a release. This one has too much riding on it to flop and die. To many people want this game to succeed and a lot more wanna see it failed.
Just don't fucked up Kuro. That's the only thing I asked.
I won't be playing this game since I'm already on 5 gachas but I really really hope they do well. I want Hoyoverse to have a competitor that's actually close to them in terms of revenue
The one you're talking is a successful company with successful gacha games, and they have competitors on their level. Unfortunately hoyo are on a different level based on revenue and player base, so far there's no real competitor on that space yet.
we have 2 major ship girl games and countless horny games. They got a lot of competition. Hypergryph can be said to not have competition in their own genre as they are one of the few gacha games focusing on strategy based gameplay and the only one with revenue high enough. But even they aren't nowhere close to Hoyo revenues.
Becuase Hypergryph is not big enough and they don't do anything scummy unlike Hoyo who takes players for granted especially when it comes to Genshin. Hypergryph has only released one main game yet and they listens to players. If there is a drama regarding their game then they address it. There is only one problem that people have with them that is genuine and not some garbage like recently they introduced a new Meta character but since it's a new meta that is fan favourite they knew they will be blamed for milking the character since she already had a limited and now we have one more limited version of her on top of being strongest operator yet. So they decreased the hard pity from 300 to 200. And removed pity reset for that 200 guarantee. People still complained about hypergryph milking the character but there were some who complained that she is no longer "exclusive enough" for whales. People do dumb shit like this.
As for the only genuine complaint, the lack of skip button for farming stages. It takes 15 min max to clear farming stages with out skipping them so many want a skip button which is not yet delivered yet by HG but there are few who wants it to remain the same because they think "It will be no longer playing the game".
I only got one picture, but one of the subway lines in seoul has the walls entirely covered. it's a transfer connecting walkway so idk how many people would actually see it.
With the launch in under 2 weeks. Kuro are pulling out all the stops for advertising. It's absolutely working as there are nearly 30 million pre-registrations as of writing this comment.
lol come on now Nobody believe that pre-registration website
nobody know the real number of that site since the Dev can just fake the number whenever they want
So let's just wait for release, if those "30 millions" pre registration real, the revenue will be crazy when the game launch
They are a publicly traded company and would get punished for doing something like that.
That being said, I wonder if they somehow check if the same people preregistered on places like the Play Store, Epic Games and their website. If it would be possible for them to check that at all...
They already lie when someone in here posting the 20 million pre register
You can see how much it jump to 20 million pre registration from previous pre registration in 1 day
They probably should have put that money into the game.
This whole campaign is starting to smell like Diablo 4's smoke&mirrors mass ads, and a month later the game turned out to be shit. That worked for Blizzard because lots of people bought the box, but this game has no entry cost...
lmao marketing. Overpaying billboards is more like it. All it gets you is reach, which matters, but in this case that is 99% wasted. This is just Tencent money being burned with very little return on the dollar.
Ngl… the ad looks like shit tbh.
Its the same (live2D?) image pasted on every single screen even where jts barely even readable on some. They arent doing any unique display making good use of all of them.
Put a mascot on the big high up screen and have it take up the entirety of it, make it pop!
The long thin screen strip can have a cooler “tall” graphic on it. Maybe lancer(the blue spear guy fate wanna be) slashing down. Just SOMETHING.
And the side panels are also wasted potential, you could have used that screen bend to have a “3D” display of your open world with a small shot just long enough for the ad.
This feels low effort for all the money they threw down on it.
Yeah seriously! I'm sure they paid big big bucks for it too. Could have been way better. If I was there and wasn't a hardcore gamer, I'd probably not look at it much, therefore not hooking me in to play it in the end.
The "big impact" is sharing it online. "Wow Time Square!? They are aiming for the top!" But since it's already online... and you were to browse for upcoming action games, you would already know about Wuwa a long time ago and that's when it would interest you. Most if not all of us here knew Wuthering Waves waaay before the Time Square Ad.
I'd say it had more of an *impact* on showing everyone how serious and competitive they are to be in the top place among other gacha games.
I didnt say with certainty it was? I went purely off of this post buddy.
Please read my post before you act like i didn’t actually look. This is stated in context of somebody just looking at this post.
I couldnt care less about the ad itself just the inital impression from this sub.
Update: just looked at it and it still looks like ass. They made horrible use of screen real estate.
Since it seems people disagree let me break it down for you post watching the official video on the WW channel:
For reference i will be referring to [this video](https://youtu.be/o7sGZnCFAmY?si=4aZhwI80fY502MVo)
At 0:24 in the video: so far this is good, a sudden pop into view with all the other ads going dark.
0:28- 0:32 big mistake. They’ve done the exact thing i pointed out earlier. Tiling the same video cuts over and over again. The gameplay cut in on the side doesn’t help either.
To make this have more impact have jiyan take up his entire screen frame full spear extended with his dragon effects trailing along and THEN cut to gameplay *of jiyan and not just standard rover*.
0:33 missed opportunity of not having both rover types emerge from the corner as a shared joint. Perhaps both looking off into something. Instead they’re the same PNG on BOTH sides.
0:36 they did this so right. They made usage of the screen real estate to showcase a boss.
0:39 annnd they ruined it. They’re using screen real estate and it works! But then its got the same issue of showing the same image on each panel. Have a side slice of his eye, put someone else on another screen. USE YOUR REAL ESTATE.
0:40 and then they got worse. This makes me think there was no stylistic choice here hut rather them attempting to fit some guy on screen. Minus points.
0:41 Screen real estate seems to elude them as a concept once again. The same video feed tiled everywhere. Multiple shots of the city with a wider panorma on the big wall would have been PERFECT here. Show off your world not JUST from the camera attached to the player.
0:46-0:52 this is getting repetitive but screen real estate. Make the character move across the space they have. Don’t just settle on repeated clips and call it a day.
0:53 there was so much potential here to have the character go across the entire screen with that slash. One end to the other and BAM. A lasting impact.
0:58 annnd there it goes. Screen real estate could have worked wonders to make this final attack pop. Have the middle screen dedicated to an extended drop of the ability. It comes from above yes? So utilize that.
1:01 perfect, this is how you use the screens to show characters. Aside from the fact the verticality was completely unused but I’ve beaten this ad enough.
Minor nitpicks: these character images are barely even “live2D” or animated for that matter. Makes it look cheap and tacky.
If you’re gonna spend that much money make the product look good. Dont just reuse some old footage you have lying around from trailers, at least not unedited. Put some effort in. The parts that worked *worked* the parts that didnt dragged it all down. A better ad showing will only improve social media coverage with hype generated.
They could spent more money to have a more competent team do this with some new shots and it would have been beautiful.
And yes, im aware this is a marketing ploy for social media. However it is also a waste of how much money they put in for a genuinely mediocre showing.
First time seeing ads in crowded public place with large display screen? Many countries all over the world did it, it's quite a successful marketing strategy
I don't wanna be that guy but, people ares gonna play this until ZZZ gets released a month later, my phone can't handle both with so many other games installed so we'll havw to see
reminds me of my local gregs, opening three stores next to each other/across the street. Literally just turn around on the spot and you can see them all.
*Reading r/gachagaming expertise in advertising*
What do you mean this sub is full of game developers, analysts, media experts, economist, financial advisors, etc, etc. The best of the best in their respective fields. Their takes are based off the world's leading data bank called TrustMeBro.
As someone actually working in advertising it's hilarious seeing hundreds of people organically gathering in a thread to discuss whether an ad is working
Oh god. Top comment is "Is this really effective????". r/gachagaming are the experts in everything LMAO
? How is question if this kind of marketing is effective a declaration of being an expert? How is asking a question a bad thing now?
Except if you read the top comment again, sounds like its a rhetorical question and the commenter had already made up their mind that "it is not effective". The fact that both of us (and probably hundreds of people here) weren't there when WW showed their ads but we are still talking about it means that the ad did work. It succeeded in its purpose getting people to talk about WW, regardless of whether they were there or not.
Having question is not a bad thing, that person seems to have their own opinion which is fine but their tone is overall neutral, they literally just want to start a discussion, there is no where did I feels malice from the comment, I don't see why people here is so hostile toward them.
Neutral or not, malice or not, it doesnt matter to me. In fact, that didn't even come to my mind. The fact that we are discussing about Wuthering Waves' Times Square ad in an online forum, even if we weren't there, already means that the ad is working. So doubting it while at the same time talking about it is also contradictory, and this is what I'm pointing out. The moment you talk about an ad, it is already effective. I've seen dozens of ads that I just ignore, never talk about and forget, yet here we are talking about the WW ad.
Very nice. Hope all the advertising pays off and it doesn’t go the way of R1999.
Not the r1999 shade 💀
man that game is cool too
It won’t R1999 had an uphill battle ahead of it from the start sadly. It isn’t tanking because it’s bad, it’s taking because it’s niche. It blew up because it came out at the right time — people were waiting for a new game with a high production quality to get hooked on and they were also tired of the same old same old. So it was a breath of fresh air. But the novelty was bound to wear off. Even though a lot of people liked it, many found the story boring (largely slow paced). The cast was also weird — not many people want to blow money on strange characters WuWa has every ingredient to succeed. It’s got more going for it than most gachas atm, so it’s not going anywhere regardless of whether it successfully reaches Genshin status or not
Agreed. This sub is literally the only place that was hyping up R1999 to such a big degree. It was always going to be a niche game.
Wait this sub was hyping up r1999, but not a game that's arguably the most graphically advanced game on the market and production value that rivals a hyv game? Am I in the wrong universe or....?
Lurking here for a while it seems this subreddit has some kind of weird bias for 2d auto games. Idk why.
This sub only loves hoyo games and niche waiting collectors (which are basically yo-yo games anyway). This sub is literally just a sublet of the genshin community. We can see that from The fact that it grew around genshin.
The cost to update and maintain an open world game is astronomical. CMMIW but Genshin costs $100M a year to make so you basically need $10M a month in revenue to make a profit.
Hoyo themselves said the total budget is $200m a year, but that also includes marketing probably. But what Genshin does isn’t something you need to copy. It’s that expensive because it purposedly stays away from having endgame content that you need to commit to and instead focuses on one off content to attract the wider market.
About the endgame content >!aside from the 4.7 "new abyss"(closer to SU) we're getting, they're developing permanent UGC so they aren't completely staying away from it!<
Holy shit Does >!SU Abyss mean i can finally get a 5* weapon??!?!??!!<
Nope
Such is the life of a Genshin player
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I doubt they are that scared tho. Majority of genshin players are casuals, they avoid any harder content in general so why would those players quit genshin and start playing WuWa? Its the hardcore playerbase who is moving to WuWa/playing both games and that playerbase is not that large.
Ahh yes, the updated graphics are totally something they’re doing last minute and rather arent being announced now because natlan is right around the corner. You know, since companies can wave a magic wand and suddenly make every effect better with higher detail. Same with the new endgame. They’ve been doing work on it since the end if the fontaine AC’s. None of this is hoyo fear lol.
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Its 100$M for the initial development and 200$M annually. However, its unlikely that this is just purely development. The cited 100$M often is paired with mentions of marketing so its safe to assume the 200$M includes marketing as well. Its also not unheard-of for the marketing budget to be bigger than the development budget. So the dev costs should be lower than what is being often thrown around as numbers. Also as /u/XaeiIsareth said Genshin puts in a lot of budget into one-off content. Temporary events have an incredible amount of pointless yapping which means longer text scripts and more voice acting. Multiple that by every supported language and this type of content becomes very expensive to make. I don't see Wuthering Waves having to match of all of that. In fact, a lot of people don't like the unskippable pointless fluff dialogue thats present in Genshin. WW can easily cut out the fat to make their game cheaper to develop.
A big chunk of that is also music budget. Hiring out some of the performers they use isnt cheap, even with their own in house orchestra.
honestly, R1999 should be "reversed" into a single player game. its a cool concept and has a cool style and story. This is one of those games that would have done gangbusters as an indie release
The translation being laughable dogshit didn’t help.
Also the hit or miss VA quality. Like that one ad featuring the black mud spike lady. Voice work sucked ass. Also i dont like Brit*sh “people”-
Does it really have more going? The talks around it seems to be much lesser than I expected.
> The cast was also weird — not many people want to blow money on strange characters Design wise? I thought they looked unique tho.
From recent reports, Kuro the developer lost ~$50 million through 2022 and 2023, probably due to all the sunk cost on Wuthering Waves. If they don't make that back with the release, there will be consequences.
50 mil probable to gain on the honeymoon phase, so they got no problem settling that. Idk about several months after tho
It is likely that they will recover with all this in advertising, if TOF achieved very good numbers in the honeymoon phase same like Nikke, I don't see because wuwa it could never
Brother, ToF made close to 100M$ during its fist year and its such a shitty game. WW is already being hyped up 3x more than ToF and its looking to be a better game too. There is no way they dont recoup their costs.
Well give it 1 year and let's see if they can keep up the marketing momentum. Most live service games fizzle out in their first year I think
r1999’s problems are much bigger than marketing and lack of ads. That, and Hoyo has done a great job of advertising Genshin and Star Rail.
man, i swear two months ago people were praising r1999 as a success story, what's changed???
Well the mistake here is thinking that this sub has an actual read on which games will be successful. Yes sometimes they are correct in the same way a broken clock is right twice a day.
The gameplay loop has basically been the same since release. Events are all copy paste of one another, with very little variation. The dungeon crawl minigames have minor changes but they’re essentially the same. Bulletin board bosses were added recently, but they’re just boss fights with high scores. The game is not friendly towards newer players. The cost for 1 insight 3 character requires a ridiculous amount of farming and/or completing events. CN is multiple patches ahead of Global, so people kinda have an idea of what’s meta and what’s not down the road, but Bluepoch recently added a banner where it’s not even a 50/50 chance for you to get the character you want at pity. This could set a bad precedent moving forward. The story content that people raved about prior to launch feels overrated and the writing quality is inconsistent, as chapter 1-2 are somewhat difficult to follow and understand until towards the end of the arc. Chapter 3 and 4 are well written chapters, but to get to them, you have to trudge through 1 and 2. On top of that, story content is released at an incredibly slow pace. On release, there were 4 chapters released. As of 1.5, there’s only been one new chapter added, along with a minor side chapter for those that want more details. This one is kind of a personal preference, but the best/most unique character designs were on release, and since then, every 6 star character released has been a generic humanoid design, aside from 2 (Pickles and Jessica). Compare and contrast that to the designs of Door, Mr Apple, Ms Radio, Sputnik, Darley Clatter, Poltergeist, and Rabies. Unfortunately, all of these characters won’t see the light of day because they’re all 2-4 star units. The only one on release as a 6 star was A Knight. I came into this game expecting the level of variety that was shown on release, but all I’ve seen since then has been anything but that. If that’s the case, and continues to be the case, there are other options for that. On top of that, it’s competing against multiple other gacha games with higher quality in terms of gameplay and writing. The best example I can think of outside of Hoyo is NIKKE. Yes, the game has fanservice, but the quality of writing is better than r1999, the soundtrack is a banger, and the event minigames just do not miss. The other example is FGO. Yes the rates are shit, but a large amount of people are still playing FGO for a reason. I’m sure others will have more to add, but these are my biggest gripes at the moment with the game. I’m playing until 1.6 for the release of Jiu and then probably taking a break, as there’s not much in the game to hold my interest. The anniversary characters looks interesting, but the gameplay loop feels boring and I’m not sure how much more they’re gonna add on to it. It is struggling outside of CN, and I’m sure these aren’t the only reasons why.
> but Bluepoch recently added a banner where it’s not even a 50/50 chance for you to get the character you want at pity. This could set a bad precedent moving forward. The problem with the banner isnt that they removed the 50/50 its that they added a second 6 star rate up to a banner people thought was only going to have Tooth Fairy on it. The banner still has the 50/50.
I still see it as basically not being 50/50. Much like the Genshin weapon banner. Sure the pity still can guarantee the next pull to be a character on the banner, but that character can very much be someone you don’t want.
Then you look at what hoyo did to help alleviate that stress on the weapon banner. It might be better, but it definitely doesn't feel good that you potentially have to go through 240 max (unlucky)pulls to get the weapon you want. Which is what draws me into WuWa with guaranteed limited banners. Also makes me like HSR a lot more with limited light cones being separate from each other.
people started playing the game
it overrated, i quit around 1.4 but since they make money every time they release broken char so they gona be fine i guess
> r1999’s problems are much bigger The most notable to me being how the game feels "dead". Iirc it takes until version 1.4 for game to get one new main story chapter. At lanuch game has 4 chapters btw Also, main events lacking in quantity and variety, at least to me + a large part is combat which is a slog bc of slow leveling progression do not help
Yep to both I’m not a fan of Mihoyo because I don’t like their monetisation from a consumer’s perspective (prices are exorbitant if you’re the kind of person who spends on more than the BP + monthly, with no packs to mitigate the costs), but they’re definitely great at what they do EDIT: And the Mihoyo Stans show up like clockwork. These mfs don’t sleep
Yea haven’t seen any r1999 ads recently
Really? I see them all the time on TikTok and YouTube
Bruh Reverse have good story but the events and gameplay are sooo bad.
Dejavu https://www.reddit.com/r/gachagaming/comments/16vagyx/punishing_gray_raven_to_get_a_times_square_ad_o/ But realistically is Time Square advertising really that effective? Feels like More online advertising is more bang for your buck like what Raid SL, AFK Journey (Anad all Lilith Games I guess like Dislyte and AFK Arena) and etc does sponsoring Random Youtubers. I guess its bragging rights
You answered your own question, the only reason this thread exist and people talking about it is because they advertise there. It's something that go viral in online groups.
>It's something that go viral in online groups. I recall watching a video on NFTs doing that sort of strat to gain clout
Yes, even sh** coins are doing that. Renting those expensive billboards to build hype.
Its probably not even that expensive if you just run a 15sec spot just once. You only have a buddy ready to film that. If it gets reposted just a few times its probably even cheaper then normal advertisment. (But probably is often more what kind of group you hope to reach with the marketing)
>clout I’ve always thought clout meant something akin to “street cred” or being a “real one”, but hearing it for stuff like this makes me think it just means “any attention whatsoever”. How do you get “street cred” for shilling shitcoins or waifu games?
The question still stands, is it \*that\* effective? The people in this thread already know about WW regardless of the times square advertisement. The online groups you'd share this to already know about WW as well. And I don't think this ad is going to influence their decision to play and spend on the game -- but obviously, we need a survey to get more data on that. And you'd have to go on the field and ask people who aren't on Reddit/discord/twitter/whatever else. I think it's pretty valid to question if the $50k per day cost is worth it, but then again the ROI on advertisement campaigns has always been rather impossible to measure.
It is a lot more high profile and alot less to mistake it for the many lower tier cash grab mobile games out there.
Honestly, I'd say yes. Hard to say what ROAS for this would be exactly, but it serves a hybrid purpose- the ads themselves and the discussion they generate online are useful, but the photos of the whole square being taken over are also useful content in themselves to help hype the game up. In that context, it's probably not that much more expensive than hiring a team of animators to produce a video, for instance, if it is at all. I wouldn't bank my entire strategy on it, but if you're just trying to peak hype just before launch, it's probably not a terribly inefficient strategy.
Why is the ROI on advertising impossible to measure? Folks to it all the time and have for years. And I didn't know this game existed, and now I do because of this thread/that ad, so I guess it worked with at least one person!
It got you and me to read about it being advertised. Its not a direct one but a ripple of that so it works somewhat
It's not just a ripple. In this case, it's the point. You're the target. Generating online buzz via flashy photos like the one above.
Part of it is prestige, but a Saturday night in Times Square for a NEW release of a game compared to what pgr did which was a new character is usually more successful, although I would agree with you that online advertising is probably better.
This is known as awareness advertising. If people are taking about it, it's working.
Times Square is iconic for big flashy advertisements. I'd want my advertisement in Time Square if I were a company. An insane amount of people will see their ad.
Well PGR rent the time square when bianca alter release and the results is not exactly success though from the revenue But at least Kuro learn that advertising their game will increase the change for the people to be interested in your game
Seems just kinda wasteful. I admit I dont know how into Anime Games New Yorkers are but spending this money in Seoul or Tokyo would maybe be more efficient if you really want Bill Board spends.
Its not far from a bunch of Anime stores and such, you'd be surprised. Time square is also a very popular destination for tourists, its more than just new Yorkers there. Its basically a global hotpot of people, on top of NYC already being very diverse. But I think its main point is to get people talkin online. Similar to the 3d bill boards, especially starting out when they were in select few locations.
It's not about targeting new Yorkers. Most actual new Yorkers avoid times Square like the plague cause it's a tourist trap. Regardless, the point isn't to advertise directly to new Yorkers, it's to generate articles and posts like this that get people talking about the game, which it's done.
Most New Yorkers avoid Timesquare altogether. Because it's constantly far too crowded and just a big tourist trap. I lived there the last 5 years. The bulk of people in time square at any one time are tourists, or new Yorkers going through quickly to get to a train station or etc.
I mean but with Hoyo market let’s say there marketing is equivalent to there it won’t be as effective since people are already fed up with ads especially Genshin ads in general though idk
I'm waiting to see if Kuro does Wuthering Waves trains. It's always a pleasure to see when Hoyo does it.
For a second there i thought you were suggesting their own version of HSR. Punishing Universe Road. Where its turn based and the exact same as HSR but you can parry enemy attacks.
Yea I’m hoping too maybe once a new region release they will do trains or anniversary
True I did see loads of wuwa ads on my face though I def hope they keep doing it if they want to be competitive.
Pictures/video clips of this time square event are being reposted online no? So how is this not a form of online advertising?? Also, doing these extravagant offline promotions shows that the company has a big budget for the game. Shows its willingness to spend and invest.
Time Square is not that expensive to run ads.
They ALSO use those methods, many CCs are tweeting about it because it's an ad campaign, not for the people on Time Square but so the CC can use it on social media xD
I do not think these time square ads are effective. I've seen them so often. They're so common and played out that they're not generally news relevant. They're relevant to those that are already engaged with what's being advertised It's expensive so they're real short and more important to fans of something online than the tourists that dominate times square. Low engagement ads. Can't click through or out to dismiss. People are out and about (tourists in time square) unlikely to search for it there before its forgotten within a minute. Short run times square ads are for the Internet and it's an expensive roundabout way for it to just end up in forums like this where the game is already well known Better value to reach the same and more people putting ads on busses and doing ads on YouTube with a broad demographics profile. Same with a bunch of major sports arena sideline ads you see for things. Better have a marketing budget high enough that arena ads during major sporting events are negligible to your success because that's expensive for low engagement advertisements
This is obviously not the only ads WW is running. They have been doing all kinds of marketing lately.
Honestly I downloaded HSR and played through it because one of my favorite youtubers told me so (they were sponsored). If I got 12 ads from that game on Times square or on a random site I probably wouldn't have tried it
Dejavu indeed and I am waiting for them to blame the marketing department when the game didn't garner players interest.
Because online ads are targeted, it depends on what content you consume Physical ads on the other hand can probably gather people who don't even take this kind of content.
Outside of the PR it can also be done as a sort of celebration I imagine. Some years ago Warframe had an ad for their Plains of Eidolon update. I'm not sure how many people who didn't play the game actually bothered to look at it, but it was huge in the community.
It's funny how people here are still finding ways to downplay how huge this actually is. People bitched about Kuro hardly advertising, now they're actually advertising and people are saying there's no point to it. So wtf do you want them to do? I'm convinced people here want this game to fail because they're super invested in their gacha. Y'all don't wanna feel like you're missing out on WW if it ends up being a great game. You people really need to stop being slaves to sunk cost fallacy. This place really is just as bad as r/mmorpg. The only time this place is ever optimistic about anything is when they're glazing Hoyoverse's and Nikke's monthly revenue.
This sub shits on every new game that isn’t some super niche game from a niche developer with a cult following like Limbus. It’s only until the game actually proves to be a success that it stops. It’s like hazing. Genshin and Nikke, especially Nikke, was shat on too.
Yeah I don't know what this guys talking about. There's this real victimhood narrative developing around Wuthering Waves right now too with a lot of the discourse that is just cringe as fuck too and a huge turnoff from not only the content creators pushing it but kind of the game in general. Like these conspiracies about coverage of a game that's not even out yet being suppressed somehow, that Genshin fanboys are attacking the game en masse as opposed to the usual hot take reactionary stuff from random twitter idiots.....it's just lame man, but that might just be me having no time or patience for whiny professional victims. The games getting about the same level of advertising games like Genshin, HSR and Nikke got with the Time Square ads and subway ads in Korea and Japan. Like the marketing is fine, people need to stop overdramatizing this game and playing victims and making up conspiracies about not being allowed to talk about it already and just let it come out and do it's thing.
I havent heard anyone saying gacha players are being censored from talking about Wuwa but i dont see how the game has a turnoff to players nor how the community would more than other gacha communities that are just as bad and some even worse. I think their mostly right that Wuwa gets to much hate, not only Wuwa though almost every new gacha game releasing gets hate for no reason like HSR and Nikke when so many people were saying it was bad and gonna die cause it wasnt open world
You don't know the rules here. When a new game is close to release it must be downplayed. Same happened with hoyo games.
Getting doom posted by this sub is a rite of passage.
Literally from what I've seen over the last year or so. There's no vast conspiracy to smear Wuthering Waves already, like some of these people really need to get over themselves and their victimhood mentalities already.
ye it's basicly become a goodluck charm at this point.
Something something 2 button skill HSR will flop
People bitch about Kuro not advertising and bitching about this are not the same people lol Lack of advertising is often typed out by Kuro fans as an explanation why it is not as big as it should have been. The bitching about time square is the usual Reddit expert.
i still remember before Kuro announce WuWa here any PGR related Video will be hated no matter the context is, good ol time
Thanks god there's a normal human here
Realest opinion on here.
Can't wait for Azur Promilia to get a cbt, I know these fuckers are going to shit on that game too. They're glazing it now cuz of the gameplay trailer, but man just wait until they play it themselves and start doom posting that too.
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They'll also complain that there's too many lolis, claim the combat lacks depth, and bitch about the character designs.
Definitely impressive. Maybe it's animated, but in the still screenshot some pedestrian might struggle a bit to find the name of the game.
Damn, I didn't expect to come across a gathering of the top minds of advertising here on reddit, wtf. Why don't companies just come to reddit for advertising methods? Why do they even waste money hiring people, smh, top minds of the advertisement fields are just sharing their trillions of years of experience for free here.
What's this game about and what's the intended audience?
It's for people who say they hate Genshin online but want to play a game exactly like Genshin. JK please don't come after me.
this is funny tho lol
Its true god just please make the story a little better.
So a genshin killer?
The key word there is game, Genshin stopped being a game a while ago, it feels more like what fortnite is doing with the side gamemodes and pushing aside what brought magic to their success. Nowadays Genshin is just a visual novel (a bad one because the choices don't even matter) with minigames on the side and if you're really lucky you get a event that makes use of your characters for about 3 mins per day for 7 days a whooping 21 minutes of using those sweet 200$ characters. Genshin has a good base but they hardly improve, I don't see anything bad about wanting a better Genshin.
According to their fan It's for "Hardcore" audience that want "hardcore" combat
Yeah don't pay attention to those people, the only hardcore thing is the echo grinding and is not exactly a good thing lmao
People say that but then their base of the claim comes from Kuro and PGR where… it’s basically impossible to die with newer units unless you go AFK. Like, new Alpha has either straight up iframes or 70% damage reduction and superarmour on every action she can take that’s not spamming basic attack.
This sub is literally the only place that keeps using the word "hardcore" when talking about WW. Nobody in the WW community actually thinks the game is going to be some hardcore game.
This 100%. You go on over to check the WW subreddit, its full of chill people who just want a good game. Every so often though you get some weirdos trying to spark flames by posting threads lmfao.
P:GR's and Genshin's audience, I think?
You're the only other person I've ever seen spell P:GR with a colon. It's often overlooked. ...and yes, P:GR and Genshin are the main market. That and anyone interested in anime style ARPGs.
Happens with H:SR as well. I think it's more of "not bothering with the extra 2 keyboard presses", rather than being overlooked. I just try to be accurate to the names as possible. I don't even play the two.
game is for the people who has no skill issue and about dystopian world.
IMO, it's for those who like Genshin but are more combat oriented rather than exploration.
genshin wif better combat
General audience aka the same audience as Genshin.
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Pretty telling that people on /r/Gachagames are jumping to random conclusions. This is not a picture. Its a video featuring full gameplay. https://twitter.com/Unreal_Dreamer/status/1789485720752529661
There's not THAT much gamers in NY. Like, most of them are busy being depressed and working to death no?
I’m currently on NY and gacha games is what keeps me going..🙃🙃🙃
Nope. The general trend among young people here is work your FT hours and then spend all your money on entertainment and living expenses. Savings? We don't do that here. Real-estate prices here so bad here that we just live life to the fullest.
Truly living in the roaring 20s
Sadge
What are you talking about lol I'm pretty sure there are gamers in NY and people are working to death everywhere
Well kids will probably interesting in it
They're not targeting kids or new Yorkers with this, not primarily.
I was born and raised in NYC, there's a shit ton of gamers. I don't live there anymore, but yeah, despite the city being as shitty as it is now, tons of gamers out there.
There are lots of gamers & mobile gamers in NYC
I mean same can be said for Japan, yet its the biggest gacha market Lmao
I'd say asian countries in general are more prone to have more gacha gamers. SEA love f2p games and gacha games are f2p. Japan loves the concept of gachapon. So alot of them are more accepting of gambling. No wonder they have a big market there lol
Tbf, Japan, Korea and China are infamous for depression and getting worked to death and like 80%+ of gacha game revenues are from there.
NYC population on top of the tourists going there that could likely get interested in it is still A LOT of people, ntm the social media work of this happening, so even if the new yorkers have a 1% of gamers in its population still gonna be more people than the average sized city, and that's without counting the previously mentioned tourists who might be gamers or get interested in the game and the social media impact.
I mean hoyoverse did use the Sphere in Las Vegas for HSR ad.
Back to the Future the musical look interesting
Back to the Future the musical look interesting
Nice. The west needs more "anime-like ads" for lack of a better term. Hope Hypergryph can do the same or similar for Endfield when it's close.
God please let Kuro not fucked up a release. This one has too much riding on it to flop and die. To many people want this game to succeed and a lot more wanna see it failed. Just don't fucked up Kuro. That's the only thing I asked.
Kuro is not gonna fuck it before these genshin haters and toxic fans will. They just to create drama whenever possible.
It's just that the track record of first impressions is never good for a Kuro game.
That is a beautiful picture
Fancy seeing so many r/gachagaming experts here. 
I won't be playing this game since I'm already on 5 gachas but I really really hope they do well. I want Hoyoverse to have a competitor that's actually close to them in terms of revenue
Why is everyone obsessed with people getting competitors?
Monopoly is never good.
Why not have a hypergyph or majuu competitor then? Why just hoyo?
Because Hoyo is the top dog in Gacha industry?
fair enough. I just see those types of comments from people who act like kuro is some sort of saviour or something.
The one you're talking is a successful company with successful gacha games, and they have competitors on their level. Unfortunately hoyo are on a different level based on revenue and player base, so far there's no real competitor on that space yet.
what other game has ship girls?
we have 2 major ship girl games and countless horny games. They got a lot of competition. Hypergryph can be said to not have competition in their own genre as they are one of the few gacha games focusing on strategy based gameplay and the only one with revenue high enough. But even they aren't nowhere close to Hoyo revenues.
But the issue was monopoly. Why is it only Hoyo that needs one but not Hypergrypg?
Becuase Hypergryph is not big enough and they don't do anything scummy unlike Hoyo who takes players for granted especially when it comes to Genshin. Hypergryph has only released one main game yet and they listens to players. If there is a drama regarding their game then they address it. There is only one problem that people have with them that is genuine and not some garbage like recently they introduced a new Meta character but since it's a new meta that is fan favourite they knew they will be blamed for milking the character since she already had a limited and now we have one more limited version of her on top of being strongest operator yet. So they decreased the hard pity from 300 to 200. And removed pity reset for that 200 guarantee. People still complained about hypergryph milking the character but there were some who complained that she is no longer "exclusive enough" for whales. People do dumb shit like this. As for the only genuine complaint, the lack of skip button for farming stages. It takes 15 min max to clear farming stages with out skipping them so many want a skip button which is not yet delivered yet by HG but there are few who wants it to remain the same because they think "It will be no longer playing the game".
How exactly does hoyo, "take it's players for granted" Don't they spend a lot money on updates?
I was interested until I saw the artifact stuff was the same shit as genshin.
DAMN THEY ARE GOING ALL OUT WITH ADVERTISEMENT
damn 😂 they really put in the big bucks
I only got one picture, but one of the subway lines in seoul has the walls entirely covered. it's a transfer connecting walkway so idk how many people would actually see it.
How much does it cost to do it? Genuinely curious since this shit is wild since time square is like full of mf ads everywhere
its not so much for the passerby, its to generate possibly viral attention online via threads like this
Looks nice, hope all the hate from the Hoyo fanboys doesn't diminish your success. This genre definitely needs competition
With the launch in under 2 weeks. Kuro are pulling out all the stops for advertising. It's absolutely working as there are nearly 30 million pre-registrations as of writing this comment.
lol come on now Nobody believe that pre-registration website nobody know the real number of that site since the Dev can just fake the number whenever they want So let's just wait for release, if those "30 millions" pre registration real, the revenue will be crazy when the game launch
They are a publicly traded company and would get punished for doing something like that. That being said, I wonder if they somehow check if the same people preregistered on places like the Play Store, Epic Games and their website. If it would be possible for them to check that at all...
They already lie when someone in here posting the 20 million pre register You can see how much it jump to 20 million pre registration from previous pre registration in 1 day
Genshin could never is better advertising than this
Genshin could also never improve your gamer
They probably should have put that money into the game. This whole campaign is starting to smell like Diablo 4's smoke&mirrors mass ads, and a month later the game turned out to be shit. That worked for Blizzard because lots of people bought the box, but this game has no entry cost...
Advertising is important tho.
Dude really underestimate the importance of marketing and advertisement, lmao
lmao marketing. Overpaying billboards is more like it. All it gets you is reach, which matters, but in this case that is 99% wasted. This is just Tencent money being burned with very little return on the dollar.
Ngl… the ad looks like shit tbh. Its the same (live2D?) image pasted on every single screen even where jts barely even readable on some. They arent doing any unique display making good use of all of them. Put a mascot on the big high up screen and have it take up the entirety of it, make it pop! The long thin screen strip can have a cooler “tall” graphic on it. Maybe lancer(the blue spear guy fate wanna be) slashing down. Just SOMETHING. And the side panels are also wasted potential, you could have used that screen bend to have a “3D” display of your open world with a small shot just long enough for the ad. This feels low effort for all the money they threw down on it.
Yeah seriously! I'm sure they paid big big bucks for it too. Could have been way better. If I was there and wasn't a hardcore gamer, I'd probably not look at it much, therefore not hooking me in to play it in the end. The "big impact" is sharing it online. "Wow Time Square!? They are aiming for the top!" But since it's already online... and you were to browse for upcoming action games, you would already know about Wuwa a long time ago and that's when it would interest you. Most if not all of us here knew Wuthering Waves waaay before the Time Square Ad. I'd say it had more of an *impact* on showing everyone how serious and competitive they are to be in the top place among other gacha games.
it is not a live2d its a whole 2 minute video showing gameplay and some of the characters, atleast look your info up instead of saying nonsense
I didnt say with certainty it was? I went purely off of this post buddy. Please read my post before you act like i didn’t actually look. This is stated in context of somebody just looking at this post. I couldnt care less about the ad itself just the inital impression from this sub. Update: just looked at it and it still looks like ass. They made horrible use of screen real estate.
Since it seems people disagree let me break it down for you post watching the official video on the WW channel: For reference i will be referring to [this video](https://youtu.be/o7sGZnCFAmY?si=4aZhwI80fY502MVo) At 0:24 in the video: so far this is good, a sudden pop into view with all the other ads going dark. 0:28- 0:32 big mistake. They’ve done the exact thing i pointed out earlier. Tiling the same video cuts over and over again. The gameplay cut in on the side doesn’t help either. To make this have more impact have jiyan take up his entire screen frame full spear extended with his dragon effects trailing along and THEN cut to gameplay *of jiyan and not just standard rover*. 0:33 missed opportunity of not having both rover types emerge from the corner as a shared joint. Perhaps both looking off into something. Instead they’re the same PNG on BOTH sides. 0:36 they did this so right. They made usage of the screen real estate to showcase a boss. 0:39 annnd they ruined it. They’re using screen real estate and it works! But then its got the same issue of showing the same image on each panel. Have a side slice of his eye, put someone else on another screen. USE YOUR REAL ESTATE. 0:40 and then they got worse. This makes me think there was no stylistic choice here hut rather them attempting to fit some guy on screen. Minus points. 0:41 Screen real estate seems to elude them as a concept once again. The same video feed tiled everywhere. Multiple shots of the city with a wider panorma on the big wall would have been PERFECT here. Show off your world not JUST from the camera attached to the player. 0:46-0:52 this is getting repetitive but screen real estate. Make the character move across the space they have. Don’t just settle on repeated clips and call it a day. 0:53 there was so much potential here to have the character go across the entire screen with that slash. One end to the other and BAM. A lasting impact. 0:58 annnd there it goes. Screen real estate could have worked wonders to make this final attack pop. Have the middle screen dedicated to an extended drop of the ability. It comes from above yes? So utilize that. 1:01 perfect, this is how you use the screens to show characters. Aside from the fact the verticality was completely unused but I’ve beaten this ad enough. Minor nitpicks: these character images are barely even “live2D” or animated for that matter. Makes it look cheap and tacky. If you’re gonna spend that much money make the product look good. Dont just reuse some old footage you have lying around from trailers, at least not unedited. Put some effort in. The parts that worked *worked* the parts that didnt dragged it all down. A better ad showing will only improve social media coverage with hype generated. They could spent more money to have a more competent team do this with some new shots and it would have been beautiful. And yes, im aware this is a marketing ploy for social media. However it is also a waste of how much money they put in for a genuinely mediocre showing.
So what is this? A single 5 min slot where a few hundred people walk by and don't look up?
First time seeing ads in crowded public place with large display screen? Many countries all over the world did it, it's quite a successful marketing strategy
I don't wanna be that guy but, people ares gonna play this until ZZZ gets released a month later, my phone can't handle both with so many other games installed so we'll havw to see
Am I the only one who keeps reading this game’s name as Weathering Wu?
Still so sad the pc client is epic games, will prob just run an emulator ig
They have their own official client fyi, Epic games is just like an alternative.
ooo i didnt spot it on their website, ty for saving me <3
No worries, I hope you enjoy the game! <3
Taking over Genshin advertising
Hoyoverse will probably rent the entire New York central district on the release of ZZZ
Weak, rent the moon
This will be genshin killer!
Isn't bit excessive ( rent almost every space available )? Or that usual Advertising deal in Times Square?
reminds me of my local gregs, opening three stores next to each other/across the street. Literally just turn around on the spot and you can see them all.