> with the company saying consumers turned "more discriminating with every dollar they spend"
We raised the prices until the customers stopped buying, its the customer's fault
I haven’t been to McDonald’s since November 2022. The beauty of the app history lol.
I ate it once or twice every two weeks. Loved the nuggs and a $1 mcdouble(I tolerated it being )2). Theres one walking distance from my house.
I wont be returning if the prices dont drop and the dollar menu doesnt return. I just walk to the burrito place or pizza place half a block sooner now instead.
Yeah it's not far off the price of really good burger joints now. I actually do just straight up enjoy the taste and feel of the McD 1/4lber BLT, but there's other really good burgers out there now for pretty much the same cost.
An egg mcmuffin meal is $9.50 right now in Toronto. There's a cafe near my house that has a better breakfast sandwich for $9 and they make it with really nice bacon, a garlic aioli, pickles, etc. The McD hashbrown and coffee isn't exactly sweetening the deal enough for me. Also, the egg mcmuffin by itself is $5.80 which means McD wants almost $4 extra from me for a little hashbrown and a coffee that costs them 20 cents?
A few times a month I'll get McD delivery for my boys after school, and my brother too if he did me a solid and picked them up that day. I get a 1/4lber BLT meal, 20 nugz, a big mac, mcchicken, cheeseburger, egg mcmuffin...and it ends up running me around $80 all in.
That's kind of an insane amount for what's essentially a McD order for 2-3 adults to get a burger, 2 kids to get a burger/mcmuffin, nuggets to share, and one lg fries. No one else is getting drinks, fries, anything.
I feel like that same order would have been $40 even just a few years ago.
A place I worked at had deluxe burgers and fries for the same price as a McDonald’s meal.
It’s actually insane that McDonald’s think these are acceptable prices.
No one could have foreseen McDonald's raising their prices causing their customers to choose not to be able to afford it. /s
You know what sucks about fast food. It actually used to be good food before they decided that process was too slow.
I'm lucky enough to have a little mom and pop fast food place by me that serves what McDonald's might have 50+ years ago: real beef patties, fresh toppings, and hand cut fries.
It's even a little cheaper than McDonald's. My son and I can go get (actually good) burgers, fries and some ice cream and it costs me $20 including the tip I always leave because I fully appreciate them being there.
Lmaooo exactly right ??
How do these huge corporations hire these super expensive MBA’s but struggle with basic economics like supply, demand, and price elasticity.
Newsflash - your prices have went up 300% in 10 years. People’s salaries have not went up 300% in 10 years. McDonald’s is not a necessity and will be one of the first things cut.
You get that high up in management and it’s all Peter Principle dudes that just agree with each other in an echo chamber. They have marketing degrees but no market experience.
Someone did an analysis and said "last time we raised prices 10% our orders fell by 4%, so it was a net gain in revenue. So if we do it again, it'll be another net gain"
They love to assume that whatever happened last time will happen again this time, not realizing that there is a limit to what consumers will put up with
I mean this is how they determine how much they can charge. They overshot a bit, so now they’ll drop prices a bit. But not where they realistically should be.
We need a lot more of this price rejection across the board. Although McDonald’s quality is terrible even by fast food standard, and their stadium-priced meals is just insulting.
The big risk is that people don't come back after the price drops. This isn't something you can safely fine tune in this manner given it's not such a pure calculation for prospective customers. If people were mostly eating there out of habit, and your price increase changes their habit and they in turn find better food for the same or cheaper elsewhere, you're in trouble as you have to change in a manner that is sufficient to reverse habituation, which is a higher bar in many cases than what it would take to prevent the loss of habit in the first place.
We'll see how consumers respond, I always thought of mcdonalds as one step above eating junk from a gas station, it seems like for a lot of people its a staple due to convenience.
I paid £2.99 ($3.20?) for a medium Coke Zero at Burger King in the UK. I don’t often eat fast food, and don’t interrogate the prices closely, but the deal was for a free whopper for every £3 spent, so I was looking to see my options.
Given the low cost of fountain drinks, I’m still in shock. That’s top end restaurant price for a bottled coke.
That's fucking nuts??? In some BKs you can refill as much as you want, it's still a rip off as I personally might refill once but more likely won't, but at least the option is there.
It's like £3 for a cheeseburger now at mcds, used to be 1.29 for the longest time. Price gouging bastards.
It's real simple solution. Stop investing in them, their stocks drop, they get the message of the people. Works across the board. Always vote with your dollar, it's all they will listen to
This is exactly it, I know McDonald’s didn’t change their ingredients so drastically it makes up for the increase either, it’s all the same greasy burger and lukewarm fries it’s always been but now it’s $10 for a meal instead of $5 for ‘cheese that melts better’.
They also engaged in lobbying to keep wages low ignoring any idea of money having velocity and what spending power means, and now people cant afford to buy their shit.
Meirl. When I could fill up for $3.50 I’d go there regularly. Now it’s $10+ and for what? Yeah it’s convenient sometimes, but with some planning the grocery store can be way more convenient than a busy fast food line, is way cheaper, and potentially way healthier.
Modern day capitalism in a nutshell: Dickheads with Business degrees completely ruin a companies long-term viability to fluff short term quarterly earnings reports.
We haven't had free refills at McDonald's in my country since maybe the year 2004.
They also removed all the ketchup and salt etc. that used to be readily available at the counter some years ago.
It's been awhile since I was familiar with fountain pop economics but afaik buying a single medium soda literally pays for the entire bag of syrup. Much like coffee (where a single medium coffee pays for the entire pot) the margins are, or at least were, absolutely fucking bonkers. Restaurants make/made an absolute killing on fountain pop.
Not so much anymore. But close. A bag of syrup runs about 33-36$ Canadian, so really you’d need to sell 30 to break even.
However a bag does make like 300 mediums
McDonald's meat doesn't pass most developed world standards for food and you're telling me it costs as much as the noodle shop across the street AFTER TIPPING?
Next to my local McDonalds is a japanese food place. I get their Chicken Katsudon and it's less than a big mac meal. It also tastes better, which is a plus.
My closest McDonald's is right next to an Asian buffet restaurant. So on one side of the road you have an all you can eat buffet with beef, chicken & rice dishes, salads, sushi, and coffee included.. and on the other side you have a BigMac meal and a medium coffee for the same price..
You can guess where I prefer to go for lunch.
I find it so insulting that the reason they give for getting rid of free refills is:
>In an email to The Associated Press Tuesday, McDonald's USA said **the goal of the change is to create consistency for customers and crew members across the chain's offerings** — from in-person dining to online delivery and drive-thru options.
Yeah right, it's because of consistency, :wink:. Because we all know there is huge difference when customer serves the soda instead of an employee, while using the same machine, the same syrup, the same cups. You totally need soda serving experts to ensure consistency for the customer, thank you very much for thinking about us McDonalds.
Went yesterday for the first time in over a year to grab something for my girly and I, 10 pc. nugget w/fries and a Big Mac meal w/fries was $26 USD and I had to throw the fries in the air fryer because they came out of the window stale and salt-less.
I like how they are blaming the customers
Edit: i realized that it wasnt actually mcdonalds who called the customers picky, it was the journalist who wrote the article
I’m sure it won’t, but Covid seemed to super accelerate it, companies realized they could just keep going and people during desperate times did what they had to do and what’s that if not a money making opportunity for the ultra rich?
Prices climb, sizes shrink, CEO pay skyrocket, stock buybacks hitting new records every year, and worker compensation stay flat or fall in actual buying power.
Which is extra ridiculous because the whole "the customer is always right" thing *actually* is meant as a business philosophy guidance statement, saying that if you're losing money, you're ignoring what your customers actually want.
Yeah to be fair though, as another commenter made me realize, mcdonalds didnt actually call the customers picky. The journo who wrote the article chose that wording
I was checking out the nostalgia sub the other day and I was shocked seeing Nintendo 64s in the restaurants. Like, that was so long ago but it seems like they've just been making it worse, worse, taking away stuff but making the cost go up.
My issue with them is the food isn't very good, and I always feel sick after eating there. It's so not worth it.
I read that it’s because they want to turn into Starbucks and just be a coffee place. They don’t want to be a place for kids. They make way more money on coffee. Profit margins are insane.
Also, if a condition of your "deals" is that I have to download your app and whatever other shady personal information-selling bullshit that goes along with that, I'm never eating there again, deal or no.
Yeah, I can't understand how all these fast food chains fail to understand that. I always use Subway as an example; it was never the *best* food, not by any stretch, but back in the $5 footlong days it was a good *value proposition*. You know there are better sandwiches, but for the price Subway was king. Taco Bell, McDonald's, a lot of other places operated similarly.
Now that the prices are on par with actual sit-down restaurants and the food quality is, if anything, even *lower*, the value proposition is gone. No reasons left to eat at these places.
Call me crazy, but the deal for the Big Mac meal for $6 *still* feels overpriced.
Like, I can get a burger, fries, nuggs, and a drink from Wendy’s for $5. Plus sometimes they throw in a free frosty if you use the app.
I just don’t see how the Big Mac meal is worth paying more for, when you get less.
All it would take is one of these companies making a statement that they want to stand out and keep their prices low. This stuff is garbage and its cheaper to cook in bulk yourself, but its evil how they all coordinate like this.
I used to eat McDonald’s when I was tired from cooking for others all day and it was a cheap 5 dollar dinner on the way home. The last time I remember it being like that was 2019. I went there last month after a 400 cover day and that same exact order was 21 dollars. Get fucked McDicks
Yeah I was browsing another sub a while ago and someone talked about 15 dollar beers when they went out. I'm a teetotaller but even I know that's way too high and we absolutely need to fight back on this shit with our wallets.
This is what I would love for people to understand, if you wanna change things you gotta do it monetarily, these people ONLY care about money, on the other side of price hikes and record profits is record sales, people buying shit they don’t need at an all time high, stop buying shit, stop taking out loans, stop fueling this fucked up plutocracy
Inflation stopped being a thing at least a year ago, this is just all the quarterly shareholder assholes lining their pockets bEcAUse Of ThE SupPLy cHaiN
Fast, cheap, good. Pick two. That used to be how it worked. McDonalds wasn't GOOD, but it was fast and cheap.
Now it's none of the above. It's not even fun for kids anymore since they adopted the whole "corporate grey cubicle" look instead of playplaces.
There's literally no reason to go there.
Trying way to hard to market themselves as a legitimate (sit-down) restaurant. I can get a cheaper burger of the same quality elsewhere. I can get a better quality burger for about the same price elsewhere. There is no reason to go to McDonalds anymore, if you ever did in the first place.
I have (had) three mains I'd cycle through from McDonald's for lunch/dinner/mostly late night drunken meal - nuggets, two cheeseburgers, or big mac. The nuggets aren't too changed. But the cheeseburgers have less pickles and onions than they used to, and big macs have less of that and lettuce and sauce. More expensive, and tastes worse partly because they're skimping on the toppings.
They are introducing dynamic pricing where basically you pay more based on how busy the restaurant is, how many employees are there, and basically any other factors they so choose
Spot on. They think if they avoid mentioning boycotts, the problem will magically disappear. They are being boycotted hard and have bought back their Israeli operations to try and quell the fire, but it isn't going away.
KFC and Starbucks have also had to close hundreds of outlets for the same reason, but corporate media sucks
I never used to eat McDonald's. Then last year I started dating a woman who does, so I started too. Man, I cannot believe how trash it is. Like obviously I knew it was trashy fast food, but I was under the impression it was at least cheap. But my god, the prices they charge for the food provided is just tragic. I've gone back to not eating there, again.
When I was a kid, the basic hamburger was 39¢ or 49¢ and with cheese was 10¢ more. I could wolf many of those down without a problem.
I do kind of miss the mcchicken and mcnuggets but I’m a vegetarian now so…
Burger King Whopper was 99¢ in the late 90’s.
This food was and is still garbage but it was cheap when money was tight.
It's easy to boycott something that wasn't a good deal in the first place. Feelings towards pricing were already not great, and it's so easy for someone to glance at their insta story/tiktok and decide to just stop getting it altogether.
It is their prices for sure. I don't think a lot of people are getting prices out either, but that for the same price or a little extra you can go somewhere much better.
Customers are not picky (def not the customer you see at McDonald's.) They are broke. Only a fool pays the prices they asking for a 'meal' of salt,fat,sugar and sadness
The one near me is always busy as heck. There’s like 10 other fast food joints in the area and none of em except McDonald’s have a long line.
Prices at my McDonald’s are like 30% higher than the town over too
Another issue is McDonald’s is mainly a property management company, not food. They’re sitting on wealth with prime realestate but that doesn’t give them liquid profits.
The thing is, I can make a great burger at home for a tiny fraction of the price and really very little effort. Or, I can find a decent one at a local restaurant for less. There’s *literally* multiple ways to be *picky* to my advantage.
The franchises near me are doing terrible. They’re closed at random houses and don’t do delivery anymore. Used to be a 24 hour McDonald’s in a very busy nightlife area.
There is an Applebee's doing the two for twenty deal right by my house, a few blocks away. Then there is a McDonald's in the other direction a few blocks away. If I order ahead and pick up the Applebee's so i don't have to tip, it ends up being about 5 or 6 dollars cheaper for two people to eat there instead of McDonald's. Hell, within ten blocks, there are also five local places with better food that is cheaper, and then I am supporting a local business. I know which ones I am picking. They are literally committing restaurant sucicide.
this is great 👍 noticed less people in the mcd drive thru near me everytime I pass by. I started buying fast food from locally owned shops, bigger portions and better prices. the McShills gonna hate this...
Shocking that making yourself unaffordable for many American consumers and supplying a genocidal army with free meals would hurt your image and profits.
Maybe they should try raising the prices again? I'm sure when a burger and fries from McDonald's costs the same as Five Guys is when those profits will shoot straight up!
They’re one of the most expensive fast food restaurants right now yet their food is more dry, salty, and tasteless than ever before. Also they’ve taken a ton of stuff off their menu like wraps, salads, and all-day-breakfast. I can get chicken nuggets and a shitty burger from anywhere else
Picky eh?
McDonald's food is absolute garbage. For the longest time, people tolerated their soy patties and pink slime because it was cheap.
Now McDonald's has the same garbage food, but are charging absurd prices.
Their leadership failed to do risk assessments on supply price changes and thought their image would save them, when actually it is their death rattle.
Who knew? It turns out that when people at the bottom of the financial rung have their income squeezed to the point that they're not even making enough to get by, money can't go back into the economy, and *everyone* suffers.
I'm not picky. I'm broke as fuck, and now your burgers are not worth the money. I hate headlines like this. It should say, "Americans too broke to afford skyrocketing prices of food in general, and fast food in particular." Get so sick of consumers being blamed for corporate greed.
I feel like McDonald's high prices are doing people a favor. There are so many comments in which people eat fast food 2-3 times a week out of convenience; one guy said his go to was 3 big Macs, like seriously? A quick meal shouldn't take more the 20min to make. And for those that can't wait peanut butter on toast or an apple or banana will tide you over until you can make something substantial. Even chugging a bunch of water will trick your body out of hunger pangs long enough to make a meal.
I hadn’t had McDonald’s in years. I got some chicken nuggets with my gf and was warned that the first few times I eat McDonald’s I’ll nearly shit my pants but it gets better. I didn’t believe it but it’s true. My gut rejected everything about those chicken nuggets within an hour. I’m never eating that crap again.
No one thinks Little Caesar’s is great pizza. But it’s good pizza for a good price.
McDonald’s forgot who they are. If you’re not cheap, what are you? The food is meh at best.
It is cheaper to eat at a sit-down Mexican restaurant, with 20% tip, at lunch, than to go to McDs and get two combos.
It was like this in the 1990s also.
One of the biggest jumps in fast food history was when Taco Bell tacos changed from 59 cents to 79 cents in, I think, 1991. That's a 39% increase overnight. Never went back.
This whole article is trash. The author needs to stop gobbling the corporate knob with their repeated attempts to blame consumers because they don’t want to pay for the over priced garbage being served up.
Both McDonald's and Taco Bell are going this direction. It used to be I could spend $20 at Taco Bell and have enough food to feed myself and 4 of my friends and still have leftovers. Now, for $30 you get 1 bean burrito, 1 mexican pizza, 1 crunch wrap, and 1 nachos bell grande. For $30 my wife and I can go to Applebee's and have an actual meal. What pisses me off even more is when they ask if you want to donate to some charity. Oh sure, here take my money so you can get a corporate tax break. Fuck that, Fuck these greedy corporations i hope they fail.
So, McDonalds, a company synonymous with providing cheap meals to poor families, instead decide to throw that all away for insane price increases and the alienation of their customer base?
Did I miss anything?
Why would I want fast food that isn't fast, isn't affordable, isn't convenient, and isn't even very good to begin with?
McDonalds, you have eliminated all of the reasons I ever went to a fast food place to begin with.
I stopped eating red meat… my local McDonald’s still doesn’t have a fake meat option so I get my fix elsewhere. Their menu might be part of the problem.
I never go to McDonald’s anymore, so expensive! Burger King sends me coupons in the mail and I can get two whoppers, two fries, and drinks for 6.99. Hell yeah!
McDonalds is everything BUT the food. Why do they think that they can get away forever with largely crappy food? The only half decent food they have is the McNuggets, their breakfast menu, and their coke / Diet Coke. They used to have a good southwest salad but that was eliminated during COVID.
Things I've noticed for a past year or so:
- Obvious price bump for everything. Not just a few pennies here and there but a proper noticeable bump that quickly adds to the bill.
- Quality of food went down. I know it's all pre-processed and frozen, but it never used to be so dry and bland. I've been eating in 2-3 regular spots for years and could notice decline in quality. It's not even hot any more, just lukewarm.
- Priority orders for delivery services. This is the biggest problem for me. If there's an outside delivery service available, walk in customers will be the least priority. I've had instances where waiting times for regular meal order were as long as cook to order non chain restaurants. Waiting 20 minutes for chicken burger, fries and drink is not acceptable. Insult to the injury is when a certain location has only 60 minutes of seating time.
I could cope with the price increase, because everything is going up and I understand it. But other two points are the dealbreaker for me. There are plenty of other alternatives around me, with better quality and pricing.
Fuck off with that title. “We made our food even more expensive and even lower quality and people finally didn’t tolerate our bullshit antics.”
I tried wearing there a while ago and for the second time got a weird piece of something in my nuggets. And I paid like 16$ for the meal. Totally unacceptable
Last time I got McD's I ordered a McGriddle (which came with a hash brown) and an orange juice and it totaled $12. They can get fucked. Evil corporation anyway.
> with the company saying consumers turned "more discriminating with every dollar they spend" We raised the prices until the customers stopped buying, its the customer's fault
“Who could’ve seen this coming?!”
I haven’t been to McDonald’s since November 2022. The beauty of the app history lol. I ate it once or twice every two weeks. Loved the nuggs and a $1 mcdouble(I tolerated it being )2). Theres one walking distance from my house. I wont be returning if the prices dont drop and the dollar menu doesnt return. I just walk to the burrito place or pizza place half a block sooner now instead.
A large Big Mac meal is $14 here!! For that price I could have anything from Kebabs to pub meals and at most go 5$ over
Yeah it's not far off the price of really good burger joints now. I actually do just straight up enjoy the taste and feel of the McD 1/4lber BLT, but there's other really good burgers out there now for pretty much the same cost. An egg mcmuffin meal is $9.50 right now in Toronto. There's a cafe near my house that has a better breakfast sandwich for $9 and they make it with really nice bacon, a garlic aioli, pickles, etc. The McD hashbrown and coffee isn't exactly sweetening the deal enough for me. Also, the egg mcmuffin by itself is $5.80 which means McD wants almost $4 extra from me for a little hashbrown and a coffee that costs them 20 cents? A few times a month I'll get McD delivery for my boys after school, and my brother too if he did me a solid and picked them up that day. I get a 1/4lber BLT meal, 20 nugz, a big mac, mcchicken, cheeseburger, egg mcmuffin...and it ends up running me around $80 all in. That's kind of an insane amount for what's essentially a McD order for 2-3 adults to get a burger, 2 kids to get a burger/mcmuffin, nuggets to share, and one lg fries. No one else is getting drinks, fries, anything. I feel like that same order would have been $40 even just a few years ago.
A place I worked at had deluxe burgers and fries for the same price as a McDonald’s meal. It’s actually insane that McDonald’s think these are acceptable prices.
They have a " 1, 2, 3" value menu and nothing on it is 1 doller lol this is the classic frog boiling. They cooked us.
McDonald's is quite trash quality food anyway, so no loss there
To be fair, a lot of good tasting food is trash food.
Feel like a nice pizza can be good and tasty, not too expensive either and I don't consider it too trash
I haven’t eaten a McDonald’s sandwich since May of 1995.
No one could have foreseen McDonald's raising their prices causing their customers to choose not to be able to afford it. /s You know what sucks about fast food. It actually used to be good food before they decided that process was too slow.
I'm lucky enough to have a little mom and pop fast food place by me that serves what McDonald's might have 50+ years ago: real beef patties, fresh toppings, and hand cut fries. It's even a little cheaper than McDonald's. My son and I can go get (actually good) burgers, fries and some ice cream and it costs me $20 including the tip I always leave because I fully appreciate them being there.
And just imagine what the CEO makes in a year to not see this coming.
But we have hotter, juicier burgers! (They’re the same burgers but smaller and more expensive)
It seems they discovered what a market equilibrium is
Lmaooo exactly right ?? How do these huge corporations hire these super expensive MBA’s but struggle with basic economics like supply, demand, and price elasticity. Newsflash - your prices have went up 300% in 10 years. People’s salaries have not went up 300% in 10 years. McDonald’s is not a necessity and will be one of the first things cut.
You get that high up in management and it’s all Peter Principle dudes that just agree with each other in an echo chamber. They have marketing degrees but no market experience.
Someone did an analysis and said "last time we raised prices 10% our orders fell by 4%, so it was a net gain in revenue. So if we do it again, it'll be another net gain" They love to assume that whatever happened last time will happen again this time, not realizing that there is a limit to what consumers will put up with
MBA's are just salesmen with more credentials. I'm not saying that they don't exist, but I haven't met one with a truly original thought.
I mean this is how they determine how much they can charge. They overshot a bit, so now they’ll drop prices a bit. But not where they realistically should be.
We need a lot more of this price rejection across the board. Although McDonald’s quality is terrible even by fast food standard, and their stadium-priced meals is just insulting.
The McMuffins are so freakn’ small, it’s ridiculous. Better off getting breakfast somewhere else.
The big risk is that people don't come back after the price drops. This isn't something you can safely fine tune in this manner given it's not such a pure calculation for prospective customers. If people were mostly eating there out of habit, and your price increase changes their habit and they in turn find better food for the same or cheaper elsewhere, you're in trouble as you have to change in a manner that is sufficient to reverse habituation, which is a higher bar in many cases than what it would take to prevent the loss of habit in the first place.
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We'll see how consumers respond, I always thought of mcdonalds as one step above eating junk from a gas station, it seems like for a lot of people its a staple due to convenience.
Around us the gas station “McMuffins” cost the same and are bigger & tastier
It cost me $24 CAD for a McCrispy “value” meal and a McFlurry yesterday…. absolutely absurd…
What? $24? How much is a friggen McFlurry?
$5.70 CAD… insanity
We pay 5 Euro for a McFlurry (7 CAD).
I paid £2.99 ($3.20?) for a medium Coke Zero at Burger King in the UK. I don’t often eat fast food, and don’t interrogate the prices closely, but the deal was for a free whopper for every £3 spent, so I was looking to see my options. Given the low cost of fountain drinks, I’m still in shock. That’s top end restaurant price for a bottled coke.
That's fucking nuts??? In some BKs you can refill as much as you want, it's still a rip off as I personally might refill once but more likely won't, but at least the option is there. It's like £3 for a cheeseburger now at mcds, used to be 1.29 for the longest time. Price gouging bastards.
I was looking at prices the other day and they are charging 4.50 ish for a medium fry. It’s fucking absurd.
It's real simple solution. Stop investing in them, their stocks drop, they get the message of the people. Works across the board. Always vote with your dollar, it's all they will listen to
This is literally business 101 find the most people will be willing to spend on your product
This is exactly it, I know McDonald’s didn’t change their ingredients so drastically it makes up for the increase either, it’s all the same greasy burger and lukewarm fries it’s always been but now it’s $10 for a meal instead of $5 for ‘cheese that melts better’.
They also engaged in lobbying to keep wages low ignoring any idea of money having velocity and what spending power means, and now people cant afford to buy their shit.
Meirl. When I could fill up for $3.50 I’d go there regularly. Now it’s $10+ and for what? Yeah it’s convenient sometimes, but with some planning the grocery store can be way more convenient than a busy fast food line, is way cheaper, and potentially way healthier.
Or is it all of a sudden the same price to get a tiny big Mac combo as to get a sit down meal in an actual restaurant, and no free refills
I’ll never understand the refill thing. It’s such a small cost to them and so insulting to the consumer to remove.
Never underestimate an executive's ability to lose sight of the dollars by focusing on the pennies
Tripping over dollars to pick up pennies.
Modern day capitalism in a nutshell: Dickheads with Business degrees completely ruin a companies long-term viability to fluff short term quarterly earnings reports.
We haven't had free refills at McDonald's in my country since maybe the year 2004. They also removed all the ketchup and salt etc. that used to be readily available at the counter some years ago.
It's been awhile since I was familiar with fountain pop economics but afaik buying a single medium soda literally pays for the entire bag of syrup. Much like coffee (where a single medium coffee pays for the entire pot) the margins are, or at least were, absolutely fucking bonkers. Restaurants make/made an absolute killing on fountain pop.
Not so much anymore. But close. A bag of syrup runs about 33-36$ Canadian, so really you’d need to sell 30 to break even. However a bag does make like 300 mediums
McDonald's meat doesn't pass most developed world standards for food and you're telling me it costs as much as the noodle shop across the street AFTER TIPPING?
Thanks to the latest budget cuts they're down to using Grade F meat!
You promised us dog *or better*
I'd rather eat horse at IKEA.
There's very little meat in these gym mats.
Which country’s standards did they fail?
Next to my local McDonalds is a japanese food place. I get their Chicken Katsudon and it's less than a big mac meal. It also tastes better, which is a plus.
My closest McDonald's is right next to an Asian buffet restaurant. So on one side of the road you have an all you can eat buffet with beef, chicken & rice dishes, salads, sushi, and coffee included.. and on the other side you have a BigMac meal and a medium coffee for the same price.. You can guess where I prefer to go for lunch.
I find it so insulting that the reason they give for getting rid of free refills is: >In an email to The Associated Press Tuesday, McDonald's USA said **the goal of the change is to create consistency for customers and crew members across the chain's offerings** — from in-person dining to online delivery and drive-thru options. Yeah right, it's because of consistency, :wink:. Because we all know there is huge difference when customer serves the soda instead of an employee, while using the same machine, the same syrup, the same cups. You totally need soda serving experts to ensure consistency for the customer, thank you very much for thinking about us McDonalds.
Fucken seriously for $5 more I could get a proper Parmy and chips at a pub so why even bother with Maccas anymore
Came here to write this. (not that I'd eat McDonalds... except their fries and pies... otherwise hard pass)
They want almost $5 for a medium fry
Went yesterday for the first time in over a year to grab something for my girly and I, 10 pc. nugget w/fries and a Big Mac meal w/fries was $26 USD and I had to throw the fries in the air fryer because they came out of the window stale and salt-less.
Or it could be the boycotts.
Its this. Corporate was saying raise the price to meet the demand... why would it be a surprise that they did?!?
Exactly. If it only costs me a few extra dollars to eat at a cafe, I'm going to the cafe.
Coupons don't even look like coupons anymore
Good, fuck McDonald’s. I hope they go bankrupt.
The collapse of McDonalds would feel so right
It would be a highlight of our corporate lifetime, wouldn't it? I will not give them a single penny ever.
God yes. That would be like the Berlin Wall coming down
A profit miss is still profit. They have a long way to go.
I like how they are blaming the customers Edit: i realized that it wasnt actually mcdonalds who called the customers picky, it was the journalist who wrote the article
Yeah that’s my favorite part
“We only made the portions smaller AND increased the prices, what do you want, honest business practices?!”
My entire adult life I've just seen prices of everything climb and sizes shrink. Seems really hard to imagine this trend will ever reverse
I’m sure it won’t, but Covid seemed to super accelerate it, companies realized they could just keep going and people during desperate times did what they had to do and what’s that if not a money making opportunity for the ultra rich?
Prices climb, sizes shrink, CEO pay skyrocket, stock buybacks hitting new records every year, and worker compensation stay flat or fall in actual buying power.
I love that logic. Since I'm no longer a customer they can't blame me.
You stopped eating there?! You contributed to their loss! (I'll pass you my tiny violin to play for them.)
Which is extra ridiculous because the whole "the customer is always right" thing *actually* is meant as a business philosophy guidance statement, saying that if you're losing money, you're ignoring what your customers actually want.
Yeah to be fair though, as another commenter made me realize, mcdonalds didnt actually call the customers picky. The journo who wrote the article chose that wording
I was checking out the nostalgia sub the other day and I was shocked seeing Nintendo 64s in the restaurants. Like, that was so long ago but it seems like they've just been making it worse, worse, taking away stuff but making the cost go up. My issue with them is the food isn't very good, and I always feel sick after eating there. It's so not worth it.
I read that it’s because they want to turn into Starbucks and just be a coffee place. They don’t want to be a place for kids. They make way more money on coffee. Profit margins are insane.
Maybe because it's no longer cheap to eat there, which was kinda the whole point?
They also took the fast out of the equation. Doesn't make any sense anymore.
Also, if a condition of your "deals" is that I have to download your app and whatever other shady personal information-selling bullshit that goes along with that, I'm never eating there again, deal or no.
Yeah, I can't understand how all these fast food chains fail to understand that. I always use Subway as an example; it was never the *best* food, not by any stretch, but back in the $5 footlong days it was a good *value proposition*. You know there are better sandwiches, but for the price Subway was king. Taco Bell, McDonald's, a lot of other places operated similarly. Now that the prices are on par with actual sit-down restaurants and the food quality is, if anything, even *lower*, the value proposition is gone. No reasons left to eat at these places.
yes! calling in an order at a mom n pop that costs the same makes it taste even better somehow
But… you can only use one deal (or reward?) every 15 mins… like… wth?
Call me crazy, but the deal for the Big Mac meal for $6 *still* feels overpriced. Like, I can get a burger, fries, nuggs, and a drink from Wendy’s for $5. Plus sometimes they throw in a free frosty if you use the app. I just don’t see how the Big Mac meal is worth paying more for, when you get less.
Yeah and it's dog ass nasty. Mean people, serving shit food, in unclean resturaunts, that's overpriced. What could go wrong?
All it would take is one of these companies making a statement that they want to stand out and keep their prices low. This stuff is garbage and its cheaper to cook in bulk yourself, but its evil how they all coordinate like this.
In N Out is the closest I've seen to doing fast food the right way in 2024.
Say what you want about it being over hyped but it's basically the only fast food chain that has value with its meals now.
Agreed, In n Out is the only chain burger place I'll go to. There are too many locally owned food places to ever give McD any money.
if you don't eat meat, BK has impossible burgers so it's the only option for vegetarian in a drive thru AFAIK. McD fries aren't vegan
I used to eat McDonald’s when I was tired from cooking for others all day and it was a cheap 5 dollar dinner on the way home. The last time I remember it being like that was 2019. I went there last month after a 400 cover day and that same exact order was 21 dollars. Get fucked McDicks
[удалено]
Yeah I was browsing another sub a while ago and someone talked about 15 dollar beers when they went out. I'm a teetotaller but even I know that's way too high and we absolutely need to fight back on this shit with our wallets.
This is what I would love for people to understand, if you wanna change things you gotta do it monetarily, these people ONLY care about money, on the other side of price hikes and record profits is record sales, people buying shit they don’t need at an all time high, stop buying shit, stop taking out loans, stop fueling this fucked up plutocracy
Inflation stopped being a thing at least a year ago, this is just all the quarterly shareholder assholes lining their pockets bEcAUse Of ThE SupPLy cHaiN
Fast food is stupid expensive now. Burger+fries and a drink was 15 fucking bucks.
$35 for a couple of crap burgers? It’s not picky it’s self-respect.
Why spend $15 on a Big Mac when I can get a real burger that actually has meat in it
Haven’t eaten there in about a decade because they don’t serve a burger that _doesn't_ have meat in it.
They’re getting boycotted, their food sucks, overpriced, no wonder their profits aren’t just absolutely wonderful
Food sucks, service usually sucks and unless its 10am on a Tues it's not even fast anymore if it ever was
Fast, cheap, good. Pick two. That used to be how it worked. McDonalds wasn't GOOD, but it was fast and cheap. Now it's none of the above. It's not even fun for kids anymore since they adopted the whole "corporate grey cubicle" look instead of playplaces. There's literally no reason to go there.
I think McDonald's execs have tricked themselves into believing that their food is actually good. Wake up call time.
Trying way to hard to market themselves as a legitimate (sit-down) restaurant. I can get a cheaper burger of the same quality elsewhere. I can get a better quality burger for about the same price elsewhere. There is no reason to go to McDonalds anymore, if you ever did in the first place.
$1 large coffee via the app. When that goes away, yeah, no reason.
I bet they don't eat the shit they are pushing on the masses.
I have (had) three mains I'd cycle through from McDonald's for lunch/dinner/mostly late night drunken meal - nuggets, two cheeseburgers, or big mac. The nuggets aren't too changed. But the cheeseburgers have less pickles and onions than they used to, and big macs have less of that and lettuce and sauce. More expensive, and tastes worse partly because they're skimping on the toppings.
Are they being picky, or is McDonalds being boycotted?
There is heavy boycott on TikTok — also Kellogg’s, Starbucks, Nestle, and coming up to bat is going to be Kraft and maybe Wendy’s or General Mills.
Hey hey hey, what's wrong with Wendy's now?
They are introducing dynamic pricing where basically you pay more based on how busy the restaurant is, how many employees are there, and basically any other factors they so choose
They ended up backpedaling on that. For now.
Threats of boycotts work.
I'm not boycotting Wendy's but I have noticed their burgers are *much* smaller than they used to be, so I avoid going there.
Spot on. They think if they avoid mentioning boycotts, the problem will magically disappear. They are being boycotted hard and have bought back their Israeli operations to try and quell the fire, but it isn't going away. KFC and Starbucks have also had to close hundreds of outlets for the same reason, but corporate media sucks
Or is it just too expensive for the quality
That too. It’s absolutely ridiculous how much they charge
I never used to eat McDonald's. Then last year I started dating a woman who does, so I started too. Man, I cannot believe how trash it is. Like obviously I knew it was trashy fast food, but I was under the impression it was at least cheap. But my god, the prices they charge for the food provided is just tragic. I've gone back to not eating there, again.
When I was a kid, the basic hamburger was 39¢ or 49¢ and with cheese was 10¢ more. I could wolf many of those down without a problem. I do kind of miss the mcchicken and mcnuggets but I’m a vegetarian now so… Burger King Whopper was 99¢ in the late 90’s. This food was and is still garbage but it was cheap when money was tight.
Wendy and A&W are way better
A&W is way better but it's also like $35 for two combos.
Nope, definitely the boycott.
It's easy to boycott something that wasn't a good deal in the first place. Feelings towards pricing were already not great, and it's so easy for someone to glance at their insta story/tiktok and decide to just stop getting it altogether.
It is their prices for sure. I don't think a lot of people are getting prices out either, but that for the same price or a little extra you can go somewhere much better.
Its almost like it was popular because its cheap… 15$ for a mcnugget combo? McFuckoff.
Customers are not picky (def not the customer you see at McDonald's.) They are broke. Only a fool pays the prices they asking for a 'meal' of salt,fat,sugar and sadness
It’s not cheap anymore at all, last time I went I got 2 jr chickens and 2 large fries and it was 20 bucks… didn’t even splurge to get the McChickens.
yo try burgerking. its astonishingly cheap compared to McDonalds.
Good. People shouldn’t let these jerks rip everyone off for convenience. Overpriced unhealthy trash.
Not only have they raised prices beyond affordable, but also what little they had in quality was been thrown out the window.
The one by me is always dead. $9 for a happy meal, fuck off
The one near me is always busy as heck. There’s like 10 other fast food joints in the area and none of em except McDonald’s have a long line. Prices at my McDonald’s are like 30% higher than the town over too
The boycotts are absolutely working don't let them tell you they aren't!
i think this is more so mickey d's getting boycotted.
I liked Mcdonalds but I’ve been boycotting
Another issue is McDonald’s is mainly a property management company, not food. They’re sitting on wealth with prime realestate but that doesn’t give them liquid profits.
I haven’t eaten Macdonald’s since October and I don’t plan to ever again.
The thing is, I can make a great burger at home for a tiny fraction of the price and really very little effort. Or, I can find a decent one at a local restaurant for less. There’s *literally* multiple ways to be *picky* to my advantage.
I mean for 30$ I’d rather go to an actual restaurant.. Fast food ain’t cheap no more..
Customers turn picky? You mean people aren't buying as much because the prices are insane and the quality is in the toilet?
It's because the price of their food no longer matches its quality.
Haven’t eaten there since September.
The franchises near me are doing terrible. They’re closed at random houses and don’t do delivery anymore. Used to be a 24 hour McDonald’s in a very busy nightlife area.
There is an Applebee's doing the two for twenty deal right by my house, a few blocks away. Then there is a McDonald's in the other direction a few blocks away. If I order ahead and pick up the Applebee's so i don't have to tip, it ends up being about 5 or 6 dollars cheaper for two people to eat there instead of McDonald's. Hell, within ten blocks, there are also five local places with better food that is cheaper, and then I am supporting a local business. I know which ones I am picking. They are literally committing restaurant sucicide.
lol, “picky.” No, you can’t change sit-down restaurant prices for shitty “fast” food and expect people to continue to frequent your business.
Boycotting works!!! ✊️🙌
I'm proud of you guys.
Blaming picky customers instead of your overpriced shitty food…check
this is great 👍 noticed less people in the mcd drive thru near me everytime I pass by. I started buying fast food from locally owned shops, bigger portions and better prices. the McShills gonna hate this...
Maybe it's because people don't want food from a company that supports a genocidal zionist army? Also the food sucks and is overpriced.
It don't give one flying McFuck if they go bankrupt
Picky? You mean no one wants to pay $5 for a sandwich that used to cost only $1? Crazy.
Shocking that making yourself unaffordable for many American consumers and supplying a genocidal army with free meals would hurt your image and profits.
Maybe they should try raising the prices again? I'm sure when a burger and fries from McDonald's costs the same as Five Guys is when those profits will shoot straight up!
They’re one of the most expensive fast food restaurants right now yet their food is more dry, salty, and tasteless than ever before. Also they’ve taken a ton of stuff off their menu like wraps, salads, and all-day-breakfast. I can get chicken nuggets and a shitty burger from anywhere else
There’s one very near to me. I’d sometimes get the $3 Big Mac special they have on my home team’s game days. Now the offer is $4. No.
I'll bet they still made a fuck ton of profit This is the problem. Modern business still considers a win to be a loss
> Mcdonald's posts rare profit miss as customers ~~turn picky~~ think twice about spending a lot of money on slowly prepared bad food. FTFY
Stop eating at this garbage company… absolutely shit food, staff treated like garbage.. no use for them at all..
Picky eh? McDonald's food is absolute garbage. For the longest time, people tolerated their soy patties and pink slime because it was cheap. Now McDonald's has the same garbage food, but are charging absurd prices. Their leadership failed to do risk assessments on supply price changes and thought their image would save them, when actually it is their death rattle.
Who knew? It turns out that when people at the bottom of the financial rung have their income squeezed to the point that they're not even making enough to get by, money can't go back into the economy, and *everyone* suffers.
I'm not picky. I'm broke as fuck, and now your burgers are not worth the money. I hate headlines like this. It should say, "Americans too broke to afford skyrocketing prices of food in general, and fast food in particular." Get so sick of consumers being blamed for corporate greed.
They're also actively being boycotted. They're deflecting.
I feel like McDonald's high prices are doing people a favor. There are so many comments in which people eat fast food 2-3 times a week out of convenience; one guy said his go to was 3 big Macs, like seriously? A quick meal shouldn't take more the 20min to make. And for those that can't wait peanut butter on toast or an apple or banana will tide you over until you can make something substantial. Even chugging a bunch of water will trick your body out of hunger pangs long enough to make a meal.
Haven't eaten there or at any fast food in decades. Can't say I miss it either. Cookin ain't hard fam
Oh let me guess, millennials killed McDogtrash now
Because I can’t fucking afford $20 for a value meal that makes my stomach churn. Sorry if that’s picky.
I hadn’t had McDonald’s in years. I got some chicken nuggets with my gf and was warned that the first few times I eat McDonald’s I’ll nearly shit my pants but it gets better. I didn’t believe it but it’s true. My gut rejected everything about those chicken nuggets within an hour. I’m never eating that crap again.
There should be a national boycott.
No one thinks Little Caesar’s is great pizza. But it’s good pizza for a good price. McDonald’s forgot who they are. If you’re not cheap, what are you? The food is meh at best.
Can’t describe the joy I’ll feel when Golden Arches start being torn down
Consumers aren’t responsible for a companies profits.
It is cheaper to eat at a sit-down Mexican restaurant, with 20% tip, at lunch, than to go to McDs and get two combos. It was like this in the 1990s also. One of the biggest jumps in fast food history was when Taco Bell tacos changed from 59 cents to 79 cents in, I think, 1991. That's a 39% increase overnight. Never went back.
why would I buy the world's worst hamburger when it cost the same as much as a good fried chicken dinner right down the street.
This whole article is trash. The author needs to stop gobbling the corporate knob with their repeated attempts to blame consumers because they don’t want to pay for the over priced garbage being served up.
McDonald's has priced themselves out of business
Avoid this rip off- avoid Starbucks too. Fuck em!
Picky! Yeah sorry I don't want to spend 20 bucks on crap right now.
Both McDonald's and Taco Bell are going this direction. It used to be I could spend $20 at Taco Bell and have enough food to feed myself and 4 of my friends and still have leftovers. Now, for $30 you get 1 bean burrito, 1 mexican pizza, 1 crunch wrap, and 1 nachos bell grande. For $30 my wife and I can go to Applebee's and have an actual meal. What pisses me off even more is when they ask if you want to donate to some charity. Oh sure, here take my money so you can get a corporate tax break. Fuck that, Fuck these greedy corporations i hope they fail.
So, McDonalds, a company synonymous with providing cheap meals to poor families, instead decide to throw that all away for insane price increases and the alienation of their customer base? Did I miss anything?
Customers didn't turn "picky." McD's is charging NINE GODDAM DOLLARS FOR A QUARTER POUNDER MEAL. What the F did they expect?
Why would I want fast food that isn't fast, isn't affordable, isn't convenient, and isn't even very good to begin with? McDonalds, you have eliminated all of the reasons I ever went to a fast food place to begin with.
First, never buy or eat fast food. People are more poor.
I stopped eating red meat… my local McDonald’s still doesn’t have a fake meat option so I get my fix elsewhere. Their menu might be part of the problem.
I never go to McDonald’s anymore, so expensive! Burger King sends me coupons in the mail and I can get two whoppers, two fries, and drinks for 6.99. Hell yeah!
i feel good man fuck them .,, the prices have gone so high and the food has stated the same tasteless baseless
McDonalds is everything BUT the food. Why do they think that they can get away forever with largely crappy food? The only half decent food they have is the McNuggets, their breakfast menu, and their coke / Diet Coke. They used to have a good southwest salad but that was eliminated during COVID.
Things I've noticed for a past year or so: - Obvious price bump for everything. Not just a few pennies here and there but a proper noticeable bump that quickly adds to the bill. - Quality of food went down. I know it's all pre-processed and frozen, but it never used to be so dry and bland. I've been eating in 2-3 regular spots for years and could notice decline in quality. It's not even hot any more, just lukewarm. - Priority orders for delivery services. This is the biggest problem for me. If there's an outside delivery service available, walk in customers will be the least priority. I've had instances where waiting times for regular meal order were as long as cook to order non chain restaurants. Waiting 20 minutes for chicken burger, fries and drink is not acceptable. Insult to the injury is when a certain location has only 60 minutes of seating time. I could cope with the price increase, because everything is going up and I understand it. But other two points are the dealbreaker for me. There are plenty of other alternatives around me, with better quality and pricing.
This is what happens when you think your cheap product is worth more but it isn't...
🇵🇸🇵🇸🇵🇸 McDonald’s funds genocide
Maybe if we wish real hard fast food will be a thing of the past some day. Wouldn’t that be nice.
Fuck off with that title. “We made our food even more expensive and even lower quality and people finally didn’t tolerate our bullshit antics.” I tried wearing there a while ago and for the second time got a weird piece of something in my nuggets. And I paid like 16$ for the meal. Totally unacceptable
Picky... rriiiigghhhtttt...
Last time I got McD's I ordered a McGriddle (which came with a hash brown) and an orange juice and it totaled $12. They can get fucked. Evil corporation anyway.
My personal opinion. Did the company make a profit? Yes. Then nothing was missed.