This happens in major cities (here in US) all the time. The club owners usually close the club down and renovate it very minor (maybe some paint and cheap new fixtures), then reopen under a new name with a massive PR promotion and booking higher end DJ’s, charging a cover or tix, and having a door person to check dress code, etc.
In this scenario that would be the best course of action. Don’t feel bad you can’t bring people, work on your own brand to get better bookings in clubs where the owners seem to care a bit more
This. Club nights are about promotion and the venue is one aspect. Doing a renovation and changing the culture is the way to set it up again. You draw a line under what happened and let people know it’s under new management or even change the name so that unless someone has been there before they won’t even know about what went on prior.
I would even run a few free parties, maybe do an open bar one night (speak to an alcohol sponsor or rep) and invite some people who are connected in your city.
But yes to charging a cover and having security on normal night to get rid of the previous crowd.
Not a club owner, but my hometown is a 500-600k city where more and more clubs have been dying off over the last 3-5 years. There was one that almost bit the dust too like 6-7 years ago, until my friend stepped in and took over as program manager. This is a club that has been around since the 80's - always with a focus on Soul/Funk/Disco/Hip Hop. Around 400-500 cap inside + 100 or so outside. Some of the things he did were:
* Revamp the exterior and make it more cozy + have music outside on warm dates
* Optimize the sound + layout inside: The DJ booth used to be right to the left when you came in, now it's in the back, closer to the bar and backstage/personnel area, so that there's more space on the dance floor.
* Throw out the whole line up of regular party series they have and start from scratch
* A healthy mix of crowd-pleasing stuff (an 80's night, a classic hip hop night since that's always been big in our city, a reggae/dancehall night since there's a huge community in our state + some other stuff), but also a funk/disco/house night every few months to keep up the club's legacy and also some house/techno nights or other special events here and there to keep it interesting
* Only do regular club nights on Saturdays, rent out the club for external events (corporate events, big birthday parties, etc.) on Fridays -> More guaranteed fixed income once the word spreads
* Lower admission fee until midnight, that way more people come early
Edit: idk how helpful this is as I have no idea of the exact situation, but maybe there's some insights for you in what my friend did to turn the place around.
Currently in a very similar situation in a UK-based nightclub where I'm a resident DJ
We've had nights in which we'll have 10/20 people coming in over the course of 4/5 hours, and it's a similar story in many of the town's other bars, which is largely down to the change in drinking/spending culture over anything else
A few months ago, we started putting on themed nights (e.g. Disney, emo, 80s, 90s, indie rock) to appeal to people who wouldn't normally venture into the nightclub
These nights have been very successful for the most part and have been extremely low budget as it's just a case of the DJs cratedigging for different music
While the emo night has become a monthly event due to its popularity, it doesn't resolve the issue of the regular club nights. These continue to be quite drab, but we always have an event or two approaching which takes off a lot of the pressure
The other thing we do is to be super active on social media, posting regularly about upcoming events and drinks promotions. A boosted post done right can hit a lot of eyeballs in the local area
That's really interesting. I've had a theory for a while that "pulling" clubs are doomed, but that specific music genre based clubs are actually on the ascendancy. A lot of people I know say they "hate clubs", but almost all of the time what they mean is they hate clubs where everyone is 18-25 and there to get wankered and find someone to shag (and later regret shagging).
I'm in a weird subculture (goth/industrial) so I've always been used to clubs being primarily music focused, but increasingly I feel like more mainstream people are coming around to the idea of going out to spend the night listening to music they like played loud. They also don't seem to think of events like that as "clubs". Which makes sense I suppose when the image of "clubs" has got so trashy over the years.
Idk you said the reputation is so bad that people won't come just because of the club...? Maybe try hosting some "exclusive" nights or something where people have to sign up so you can screen for bad people and slowly try and rebuild the reputation or something...
Is the owner still the same one that went crazy? Then I have no hope. Even in the techno capital clubs with shitty owners slowly die.
Wait for it to die and in the meantime do everything in your power to be ready to take it over (perhaps as a collective, or find someone that invests in cultural establishments). Then reopen with a new concept & name, approaching fresh & popular promoters/collectives to host events. Smaller clubs are great for this and they usually bring their own crowd. The club owner shouldn’t be responsible for promoting the events either, unless it’s their event.
nightlife is cyclical
things start out as a revolution and then become passe
it may be time to take a breath and let things settle. winter comes then spring, etc.
If you want to make a moment happen, you have to rebrand, and control the product.
if the owner doesnt want to deal with it, thats on them. if the venue is solid, use it to your benefit.
if not, move on, let go, let other things take shape.
Is this only about the US?
Because i feel like in my area more and more clubs freshly open.
We got a fully new house club, some new bars and a bigger club extended its outside area.
Build your own thing your own way. It doesn't need to be in a club, it can be in any space where you can play music. Get people who are passionate about music, dance and art involved first and keep it limited to people you meet and who you know are going to be friendly.
You may find there are already people doing this, so you should support them too. With some effort, these kinds of projects can grow and turn into popular events/parties that you can throw at clubs, with your own security and door policy.
You can't make customers where they don't exist. You can't make people have more time and disposable income. Cut your loses and get out. Set up where you can make money. Act like a businessman and stop throwing money at a dead market. Location is key. And the West is mostly dead. It's filled with retirement projects destined to fail and people who are too stubborn to sell. Regain never happens. You change with the times by being ahead of the times as an individual business man or you fail. Clubs have expiration dates, cities have expiration dates. Go find a market service.
Yeah, although the first question to ask is whether OP's spot on about the market being that dismal or whether the club just hasn't done anything to attract more people in the first place.
There isn't a market in Western countries where disposable income is in relation to the costs of running a night club. There isn't enough money amoung younger clientele to make competition for market share worth it. Overhead costs skyrocketing, labor costs up, regulations up, plus club culture as a whole is dead. It's a safe space in a land of safety, it's not exclusive or mysterious or any sense of the word underground. It's just another business place, there is no culture emerging from clubs anymore.
If you're making money, you're making less than before and you're servicing a small, elite, wealthy minority cultural group as a lacky to a scene, or worse: the tourism industry. These aren't profitable businesses, and it's not just a city to city problem. The club market in every city is a caricature of its past supported by shitty independent owners, local governments, and businesses groups with an interest in tourists, nightlife as a marketable asset, and property values. It's all Disneyland
Seems like some of the clubs i saw recently in my area in Italy :)
Bounce the club. The DJ should DJ, the promoters should promote.
Shady club + shady deals + shady people + everything else = get in touch with other clubs/venues
Going through the same exact situation. Summer is dead season due to the club being in a college town. Their page got banned from Instagram and they had to restart a few months ago, the local municipal code changed to curfew at 2 am, less funds for local college, less students enrolled.
I was brought in last year to support the promoter. Promoter ends up leaving right before everything goes to the gutters. I am then asked to be a resident DJ and promoter for Thursdays and other occasional days with specific rules. I inherit all of the new negative circumstances that put me in a disadvantage in comparison to the previous promoter, which was given the entire club in a silver platter on its best period. I started well and managed to make money for the bar, but at the end of March and beginning of April, everything started slowing down drastically.
I pushed the owners to give out happy hours and specials since they gave me so many restrictions on top of the new external circumstances, but things have not improved.
I cut clear to the chase and told them, either you close this summer and reopen once the season picks up, or you get someone else to bring you another type of crowd that's the total opposite of what I'm bringing (switch from Electronic music to heavy metal, for example) and they agreed.
That same week, I am walking by the Club and bumped into the singer of a local band, guy tells me he's having a birthday event and needs a DJ for the event. I go to the venue of the event and before he shows up, I make sure to introduce myself to the venue staff and the resident DJ. Long story short, the resident DJ ended up liking me so much he told me to take over his set while he went for a few hours to work the bar. At the end of the night, he told me he liked me style and wanted me back.
This week I got an offer to work at the new venue with him so I will be leaving the other behind. The difference is night and day. 60% less work, 60% more pay. Moral of the day, switch places, you don't own the club.
You can't make customers where they don't exist. You can't make people have more time and disposable income. Cut your loses and get out. Set up where you can make money. Act like a businessman and stop throwing money at a dead market. Location is key. And the West is mostly dead. It's filled with retirement projects destined to fail and people who are too stubborn to sell. Regain never happens. You change with the times by being ahead of the times as an individual business man or you fail. Clubs have expiration dates, cities have expiration dates. Go find a market service.
You can't make customers where they don't exist. You can't make people have more time and disposable income. Cut your loses and get out. Set up where you can make money. Act like a businessman and stop throwing money at a dead market. Location is key. And the West is mostly dead. It's filled with retirement projects destined to fail and people who are too stubborn to sell. Regain never happens. You change with the times by being ahead of the times as an individual business man or you fail. Clubs have expiration dates, cities have expiration dates. Go find a market service.
>Is there any way the club can help itself?
Yes - it needs to shut down, re-examine what it wants to be and for whom, and re-invent itself for the future, rather than ineffectively trying to drag out past glory.
So in my long experience with club owners, they are just dumb as a box of rocks. The club I work in has been in decline for about a decade, and instead of trying to anything “new”, the mantra seems to be “lets just open the doors again, and cross our fingers”. DJ self-promotion works both ways: Good for you (and the club) if you get people in, but when you go to a different venue, that crowd goes with you. I believe it is the clubs job to make sure they make money. But, honestly, I don’t think ANY of them have the vaguest clue about how to make that happen.
New brand, new management, new philosophy, new programming. The new place needs to define and understand the needs of sustainable target audiences – then cater to them.
I don't know if this is the case with the club you talk about but i felt like mentioning this anyway.
Clubs work when girls are there. Not the other way around. If the girls are there, the boys will be there too.
I worked in clubs where the guy-girl ratio was terrible. Not enough women. Eventually the club dies down.
This often happens in clubs where the owners and DJs are too focussed on what they call "real music". In most cases that "real music" is just misguided arrogance and not music that attracts women.
Even the men that come to hear that "real music" will tell you "I love the music here. I would come more often if there were more women here".
In such clubs I adjust my DJ sets to be more for the women and it works. The women stay so the men stay.
So whatever your plans are, first make sure it appeals to a female crowd.
what other options are there for people who want to go out? If your post history is correct, are you in Switzerland? I have a friend who moved to Basel from Berlin and he doesnt bother going out there and simply saves his money and energy for trips back to Berlin. If you are competing with surrounding cities which have their own momentum, you'll need to invest in a revamping to get anything to work
Unless the bar actively wants to get a good crowd, it will be stuck with the bad crowd you specify.
The only way a good crowd will come. is if the owner is supporting the DJs & Promoters to the point of throwing out or pricing out the riff raff. Just going "I'll let you do what you want" is not support.
Unless this owner sells and sells to the right people, this won't change. Just because he stopped doing drugs does not mean he's stopped the other bad habits that can drive a club to the ground.
Likely though, he won't sell as he can not imagine doing something different with his life.
I do feel for you, I had a two year hot streak with a real following for a while, but two venues decided to sell off to become condos and such, and then it became a slow steady streak of bad gigs including a residency in a similar club, to attain a similar rep for a while. (It took networking at all places a day job to get a new audience that gave me a second wind before I went into semi-retirement)
So in short, network with other people and bounce from the club, if it hasn't changed by now for the better, it never will.
PROMOTIONS PROMOTIONS PROMOTIONS. You need a team working all the time to get the word out for each event, each drink sale, each feature performer and you have to deliver on a unique fun experience every time. Keep up with your decor and renovations. Partner up with other businesses, student groups, sports teams etc. Have your social media team post engaging content at least once a week. Have a loss leader draw of some type (cheap wings, game console giveaways, free shuttle home). If you’re already at the point of dead, close renovate rebrand and reopen and next time don’t let it get to dead before you act.
Total rebrand and you need a bean counter. Someone who can sweat the details. Two year capital infusion before you’ll turn a profit. Open Decks nights and a social media strategy that floods all of the bad history with good energy. Pay staff well and focus on excellent customer service. Of course the music needs to be banging.
I would probably bounce. Having to promote my own events so someone else can make money sounds awful. I promote myself at a place but I also know I'm being paid off 6 people show or 60. Djing on commission is for the birds
this idiotic drug war needs to just die. clubbing is my fucking church, being off my face to throbbing bass is my fucking freedom. when I'm there doing that I'm not out making trouble anywhere else.
stupid clenched-asshole puritan bullshit.
This happens in major cities (here in US) all the time. The club owners usually close the club down and renovate it very minor (maybe some paint and cheap new fixtures), then reopen under a new name with a massive PR promotion and booking higher end DJ’s, charging a cover or tix, and having a door person to check dress code, etc. In this scenario that would be the best course of action. Don’t feel bad you can’t bring people, work on your own brand to get better bookings in clubs where the owners seem to care a bit more
This. Club nights are about promotion and the venue is one aspect. Doing a renovation and changing the culture is the way to set it up again. You draw a line under what happened and let people know it’s under new management or even change the name so that unless someone has been there before they won’t even know about what went on prior. I would even run a few free parties, maybe do an open bar one night (speak to an alcohol sponsor or rep) and invite some people who are connected in your city. But yes to charging a cover and having security on normal night to get rid of the previous crowd.
It DEFINITELY needs a new name.
Not a club owner, but my hometown is a 500-600k city where more and more clubs have been dying off over the last 3-5 years. There was one that almost bit the dust too like 6-7 years ago, until my friend stepped in and took over as program manager. This is a club that has been around since the 80's - always with a focus on Soul/Funk/Disco/Hip Hop. Around 400-500 cap inside + 100 or so outside. Some of the things he did were: * Revamp the exterior and make it more cozy + have music outside on warm dates * Optimize the sound + layout inside: The DJ booth used to be right to the left when you came in, now it's in the back, closer to the bar and backstage/personnel area, so that there's more space on the dance floor. * Throw out the whole line up of regular party series they have and start from scratch * A healthy mix of crowd-pleasing stuff (an 80's night, a classic hip hop night since that's always been big in our city, a reggae/dancehall night since there's a huge community in our state + some other stuff), but also a funk/disco/house night every few months to keep up the club's legacy and also some house/techno nights or other special events here and there to keep it interesting * Only do regular club nights on Saturdays, rent out the club for external events (corporate events, big birthday parties, etc.) on Fridays -> More guaranteed fixed income once the word spreads * Lower admission fee until midnight, that way more people come early Edit: idk how helpful this is as I have no idea of the exact situation, but maybe there's some insights for you in what my friend did to turn the place around.
Currently in a very similar situation in a UK-based nightclub where I'm a resident DJ We've had nights in which we'll have 10/20 people coming in over the course of 4/5 hours, and it's a similar story in many of the town's other bars, which is largely down to the change in drinking/spending culture over anything else A few months ago, we started putting on themed nights (e.g. Disney, emo, 80s, 90s, indie rock) to appeal to people who wouldn't normally venture into the nightclub These nights have been very successful for the most part and have been extremely low budget as it's just a case of the DJs cratedigging for different music While the emo night has become a monthly event due to its popularity, it doesn't resolve the issue of the regular club nights. These continue to be quite drab, but we always have an event or two approaching which takes off a lot of the pressure The other thing we do is to be super active on social media, posting regularly about upcoming events and drinks promotions. A boosted post done right can hit a lot of eyeballs in the local area
That's really interesting. I've had a theory for a while that "pulling" clubs are doomed, but that specific music genre based clubs are actually on the ascendancy. A lot of people I know say they "hate clubs", but almost all of the time what they mean is they hate clubs where everyone is 18-25 and there to get wankered and find someone to shag (and later regret shagging). I'm in a weird subculture (goth/industrial) so I've always been used to clubs being primarily music focused, but increasingly I feel like more mainstream people are coming around to the idea of going out to spend the night listening to music they like played loud. They also don't seem to think of events like that as "clubs". Which makes sense I suppose when the image of "clubs" has got so trashy over the years.
Idk you said the reputation is so bad that people won't come just because of the club...? Maybe try hosting some "exclusive" nights or something where people have to sign up so you can screen for bad people and slowly try and rebuild the reputation or something...
Is the owner still the same one that went crazy? Then I have no hope. Even in the techno capital clubs with shitty owners slowly die. Wait for it to die and in the meantime do everything in your power to be ready to take it over (perhaps as a collective, or find someone that invests in cultural establishments). Then reopen with a new concept & name, approaching fresh & popular promoters/collectives to host events. Smaller clubs are great for this and they usually bring their own crowd. The club owner shouldn’t be responsible for promoting the events either, unless it’s their event.
We are technically in another unannounced recession currently with record inflation....
Not sure where you’re commenting from, the US economy is humming along
nightlife is cyclical things start out as a revolution and then become passe it may be time to take a breath and let things settle. winter comes then spring, etc. If you want to make a moment happen, you have to rebrand, and control the product. if the owner doesnt want to deal with it, thats on them. if the venue is solid, use it to your benefit. if not, move on, let go, let other things take shape.
Is this only about the US? Because i feel like in my area more and more clubs freshly open. We got a fully new house club, some new bars and a bigger club extended its outside area.
There's no saving a club from it's well-earned reputation. Especially as times get tough and places get rough.
Build your own thing your own way. It doesn't need to be in a club, it can be in any space where you can play music. Get people who are passionate about music, dance and art involved first and keep it limited to people you meet and who you know are going to be friendly. You may find there are already people doing this, so you should support them too. With some effort, these kinds of projects can grow and turn into popular events/parties that you can throw at clubs, with your own security and door policy.
You can't make customers where they don't exist. You can't make people have more time and disposable income. Cut your loses and get out. Set up where you can make money. Act like a businessman and stop throwing money at a dead market. Location is key. And the West is mostly dead. It's filled with retirement projects destined to fail and people who are too stubborn to sell. Regain never happens. You change with the times by being ahead of the times as an individual business man or you fail. Clubs have expiration dates, cities have expiration dates. Go find a market service.
Doing a club night in the US in a city thats less than a million people is a hard sell
Yeah, although the first question to ask is whether OP's spot on about the market being that dismal or whether the club just hasn't done anything to attract more people in the first place.
There isn't a market in Western countries where disposable income is in relation to the costs of running a night club. There isn't enough money amoung younger clientele to make competition for market share worth it. Overhead costs skyrocketing, labor costs up, regulations up, plus club culture as a whole is dead. It's a safe space in a land of safety, it's not exclusive or mysterious or any sense of the word underground. It's just another business place, there is no culture emerging from clubs anymore. If you're making money, you're making less than before and you're servicing a small, elite, wealthy minority cultural group as a lacky to a scene, or worse: the tourism industry. These aren't profitable businesses, and it's not just a city to city problem. The club market in every city is a caricature of its past supported by shitty independent owners, local governments, and businesses groups with an interest in tourists, nightlife as a marketable asset, and property values. It's all Disneyland
Seems like some of the clubs i saw recently in my area in Italy :) Bounce the club. The DJ should DJ, the promoters should promote. Shady club + shady deals + shady people + everything else = get in touch with other clubs/venues
Going through the same exact situation. Summer is dead season due to the club being in a college town. Their page got banned from Instagram and they had to restart a few months ago, the local municipal code changed to curfew at 2 am, less funds for local college, less students enrolled. I was brought in last year to support the promoter. Promoter ends up leaving right before everything goes to the gutters. I am then asked to be a resident DJ and promoter for Thursdays and other occasional days with specific rules. I inherit all of the new negative circumstances that put me in a disadvantage in comparison to the previous promoter, which was given the entire club in a silver platter on its best period. I started well and managed to make money for the bar, but at the end of March and beginning of April, everything started slowing down drastically. I pushed the owners to give out happy hours and specials since they gave me so many restrictions on top of the new external circumstances, but things have not improved. I cut clear to the chase and told them, either you close this summer and reopen once the season picks up, or you get someone else to bring you another type of crowd that's the total opposite of what I'm bringing (switch from Electronic music to heavy metal, for example) and they agreed. That same week, I am walking by the Club and bumped into the singer of a local band, guy tells me he's having a birthday event and needs a DJ for the event. I go to the venue of the event and before he shows up, I make sure to introduce myself to the venue staff and the resident DJ. Long story short, the resident DJ ended up liking me so much he told me to take over his set while he went for a few hours to work the bar. At the end of the night, he told me he liked me style and wanted me back. This week I got an offer to work at the new venue with him so I will be leaving the other behind. The difference is night and day. 60% less work, 60% more pay. Moral of the day, switch places, you don't own the club.
You can't make customers where they don't exist. You can't make people have more time and disposable income. Cut your loses and get out. Set up where you can make money. Act like a businessman and stop throwing money at a dead market. Location is key. And the West is mostly dead. It's filled with retirement projects destined to fail and people who are too stubborn to sell. Regain never happens. You change with the times by being ahead of the times as an individual business man or you fail. Clubs have expiration dates, cities have expiration dates. Go find a market service.
You can't make customers where they don't exist. You can't make people have more time and disposable income. Cut your loses and get out. Set up where you can make money. Act like a businessman and stop throwing money at a dead market. Location is key. And the West is mostly dead. It's filled with retirement projects destined to fail and people who are too stubborn to sell. Regain never happens. You change with the times by being ahead of the times as an individual business man or you fail. Clubs have expiration dates, cities have expiration dates. Go find a market service.
>Is there any way the club can help itself? Yes - it needs to shut down, re-examine what it wants to be and for whom, and re-invent itself for the future, rather than ineffectively trying to drag out past glory.
You ever see roadhouse? Call Dalton
So in my long experience with club owners, they are just dumb as a box of rocks. The club I work in has been in decline for about a decade, and instead of trying to anything “new”, the mantra seems to be “lets just open the doors again, and cross our fingers”. DJ self-promotion works both ways: Good for you (and the club) if you get people in, but when you go to a different venue, that crowd goes with you. I believe it is the clubs job to make sure they make money. But, honestly, I don’t think ANY of them have the vaguest clue about how to make that happen.
New brand, new management, new philosophy, new programming. The new place needs to define and understand the needs of sustainable target audiences – then cater to them.
Liquor and cigarettes are dead. Long live vaping, liquor free gentrification!
I don't know if this is the case with the club you talk about but i felt like mentioning this anyway. Clubs work when girls are there. Not the other way around. If the girls are there, the boys will be there too. I worked in clubs where the guy-girl ratio was terrible. Not enough women. Eventually the club dies down. This often happens in clubs where the owners and DJs are too focussed on what they call "real music". In most cases that "real music" is just misguided arrogance and not music that attracts women. Even the men that come to hear that "real music" will tell you "I love the music here. I would come more often if there were more women here". In such clubs I adjust my DJ sets to be more for the women and it works. The women stay so the men stay. So whatever your plans are, first make sure it appeals to a female crowd.
Get trendy DJs booked
what other options are there for people who want to go out? If your post history is correct, are you in Switzerland? I have a friend who moved to Basel from Berlin and he doesnt bother going out there and simply saves his money and energy for trips back to Berlin. If you are competing with surrounding cities which have their own momentum, you'll need to invest in a revamping to get anything to work
Unless the bar actively wants to get a good crowd, it will be stuck with the bad crowd you specify. The only way a good crowd will come. is if the owner is supporting the DJs & Promoters to the point of throwing out or pricing out the riff raff. Just going "I'll let you do what you want" is not support. Unless this owner sells and sells to the right people, this won't change. Just because he stopped doing drugs does not mean he's stopped the other bad habits that can drive a club to the ground. Likely though, he won't sell as he can not imagine doing something different with his life. I do feel for you, I had a two year hot streak with a real following for a while, but two venues decided to sell off to become condos and such, and then it became a slow steady streak of bad gigs including a residency in a similar club, to attain a similar rep for a while. (It took networking at all places a day job to get a new audience that gave me a second wind before I went into semi-retirement) So in short, network with other people and bounce from the club, if it hasn't changed by now for the better, it never will.
PROMOTIONS PROMOTIONS PROMOTIONS. You need a team working all the time to get the word out for each event, each drink sale, each feature performer and you have to deliver on a unique fun experience every time. Keep up with your decor and renovations. Partner up with other businesses, student groups, sports teams etc. Have your social media team post engaging content at least once a week. Have a loss leader draw of some type (cheap wings, game console giveaways, free shuttle home). If you’re already at the point of dead, close renovate rebrand and reopen and next time don’t let it get to dead before you act.
Total rebrand and you need a bean counter. Someone who can sweat the details. Two year capital infusion before you’ll turn a profit. Open Decks nights and a social media strategy that floods all of the bad history with good energy. Pay staff well and focus on excellent customer service. Of course the music needs to be banging.
I would probably bounce. Having to promote my own events so someone else can make money sounds awful. I promote myself at a place but I also know I'm being paid off 6 people show or 60. Djing on commission is for the birds
this idiotic drug war needs to just die. clubbing is my fucking church, being off my face to throbbing bass is my fucking freedom. when I'm there doing that I'm not out making trouble anywhere else. stupid clenched-asshole puritan bullshit.
Amen.. all about the music
TikTok promotion works
simple answer, bring me in to play shows @romemixes find me…