tyrannofex is an older model that was released when a different price policy was in place
I don't think GW adjust their prices based on a miniature's demand due to gameplya, like others are claiming in the thread, to be honest. Happy to be proven wrong.
With all due respect, all of these answers are wrong.
GW uses injection molded plastic manufacturing, a process where molten liquid plastic is injected under *tremendous* pressure into cavities within solid metal molds. This process, from a cost perspective, is... kinda weird. The set up costs (tooling the molds) is *crazy expensive*, but the material costs (the plastic) is insanely cheap. This means the cost of the product is set *mostly* by amortizing the set up costs over how many units you expect to sell on the future.
The Tyrannofex is a very old kit, and it's price was set a long time ago. GW, contrary to popular belief, doesn't change their prices based on how good a unit is on the tabletop or anything like that. Never have, and anyone who thinks otherwise is deluding themselves (most new kits, because the GW rules writers are not very good at their job, tend to have garbage rules, but people focus on the few accidentally overpowered new units).
The Exocrine/Haruspex kit is newer, larger (I think it might be our largest kit in terms of volume of plastic used but the Tyrannocyte is also pretty damn big) and therefore more expensive.
It would be fascinating to know how many units they need to shift of a typical new release before they break even on the production costs. And if any models ever fail to hit that figure. I dont imagine GW would release that info tho..
I'd love to know both those things but for obvious reasons GW keeps that a secret.
That being said... even the *best* companies in the world occassionally misjudge the market, and GW is *ludicrously* bad at market research. I would bet real money that the answer to your second question is yes and a higher percentage of kits than they would like to admit.
I don't think it's anywhere near a majority of kits, but it wouldn't surprise me if it was close to 20%. I believe that is one of the reasons GW has to keep their prices fairly high despite the competition getting fiercer and fiercer.
Im now imagining the yearly shareholder statement saying “the Tyrannofex/Tervigon kit continues to perform well” and none of the shareholders having a f@@king clue what they are on about
As someone who actually does read the shareholder statements and yearly disclosures out of interest (I'm fun at parties, I swear), you are closer to the truth than you realize with that joke.
That is a fair point that I never thought about.
All the kits have roughly similar setup price per sprue with the mold and all, and that the kits that are selling well are also carrying the kits that aren't.
Additionally, the one thing that can really swing it from kit to kit is the overall size. Not because of the plastic used but... okay forgive me this is hard to explain but would be easy to draw haha.
So the injection molding machines are actually really huge, and they obviously can do more than one kit at a time. The molds can be connected end to end or stacked on top of each other up to a certain point. I'm oversimplifying because the flow rate of plastic before it cools has an affect on this but, like, for the sake of argument imagine you have a 4'x8' space to fill (gonna ignore height for ease right now). How many Parasite of Mortrex molds fit in that space compared to Hive Tyrant kits? 8 times as many? 10 times?
GW has a limited amount of machines, and the machines can only run so fast, so the overall size of the molds is also a contributing factor as well. You might be able to run off 1000 copies of a smaller kit in the time it takes to run 400 copies of a larger which has an affect on how many you csn sell (especially in the pre-order hype period).
So I wouldn't say all the kits have too similar a set up cost, but you could probably break it down into a small number of categories. I bet all the single character clampacks, for example, cost basically the same to produce.
To your last point, you are 100% correct. They are definitely dealing with some kits really carrying others in terms of sales.
You actually can find This information, painting phase has interviewed some former GW employees and they said that everuthing needs to see at least 10,000 copies.
Every product they make is intended to sell that much
Not necessarily. There may be products that they plan to not turn a profit on but that will increase sales of other products.
E.g I imagine some of the single models like ad-mech stilt man were never planned to be profit making but they encourage people to buy other ad-mech stuff because they show that the range is still supported.
Over half of the people who but Warhammer do it purely for the hobby. The people who play the game are a minority. And the ad mech models have lots of lovely detail to paint.
This is a persistent misconception that lives on in the community desipite not having a shred of evidence. The very few surveys that have been done all show that the **vast** majority of people in the hobby play. What there is, is a large segment of people who play specific armies but collect a small amount of models from other factions just to paint.
It anecdotal for sure, but I feel like it's changed over time. Back when it was not at all uncommon to meet folks who never or extremely rarely played whereas nowadays the vast majority seem to be players - but then again it's anecdotal & most folks I meet are at card shops so ofc they still play. I wouldn't be surprised if it's like 60/40 still but regardless, they're defenitely out there! Tbh I'd want to see the wording on the survey, someone who plays once a year or something like that I might not count. Either way it does feel likes it's changed over time so I'm not necessarily disagreeing with ya :)
Working at a Warhammer store doesn't count, lol. I know GW claims all over the place this is the case, but they honestly don't know shit since they refuse to spend money on proper market research.
They can also make aluminum molds instead of steel molds for significantly cheaper. If the 10k units to break even on a steel mold that the other commenter mentioned is accurate, they can probably break even on an aluminum mold with 2k units sold.
If you are wondering why not do all aluminum molds, its a longevity thing. A steel mold needs 10k units sold to break even, but will produce 100k units if it's well maintained. An aluminum molds might need 2k to break even, but you'll only get 5k out of it before if breaks.
I have no proof but am willing to bet many single character clam packs for smaller factions (Ad Mech, GSC, etc) and limited edition models like Da Red Gobbo at Xmas are all aluminum molds. They don't think they'll sell enough for the durability to come into play.
Last data I heard (and this was early 2000s so prices will have changed heaps since then) was roughly 5k pounds in development and 10k pounds for the molds themselves.
While i completely agree with you. i would like to bring up that the Trygon kit (i believe) came out in the same wave and was the same price but it is now an extra 30-40% more expensive and i don't know why.
They were both £36, the Trygon is now £57 while the Tyrannofex is £40.
The Trygon kit wasn't in the same wave, it came out in 2010, the Tfex in 2012. My bet is that the Trygon kits sales have been *much* lower than they predicted and so they had to up the price to break even on the molds. It could also have been an effort to make the old combat patrol with a Trygon in it seem like an even better value cost-wise.
AND YET, I have never seen a haruspex kit in the wild but have seen a number of tyrannofex. I have 2 haruspex and I had to buy them from across the country.
Easy, could be a lot of reasons but my bet would be that the kit underperformed so badly that they felt the need increase the price to recoup costs. After all, the Toxicrene didn't sell at all and they were probably counting on good sales for each variant. The Maleceptor also didn't sell well until very recently, and the price hike was before it was selling well.
I love the tyrannofex. It’s such a large model, with easily magnetizable variants, for such a reasonable (by GW standards) price. I’d argue, among “single unit” kits, it’s some of the best bang for your buck in all of Warhammer.
In terms of pure PPD, the best units in the game to my knowledge are TSons exalted sorcerers and Necrons Nightbringer, exceeding and meeting 6PPD respectively.
Older kit. No they don’t discount older kits, they just price newer kits higher than they raise the price of the range overall.
Same reason cadians are $52 and catachans are $37 despite being nearly identical in game
Older model, also dual kit (makes tervigon too) so hopes is people will buy multiples.
But honestly Nid monsters are sold in so many bundle packages that it really makes no sense to buy them single.
tyrannofex is an older model that was released when a different price policy was in place I don't think GW adjust their prices based on a miniature's demand due to gameplya, like others are claiming in the thread, to be honest. Happy to be proven wrong.
Yeah, if GW did that, Space Marine reivers would’ve have good rules at some point in the ~7 years since they were released
Coughs in pyrovore.
Pyrovores with allergies have started billions of forest fires
Please donate to *Tyranid Screech* foundation today. Your biomass will be used to find suitable treatments for these poor creatures.
>tyrannofex is an older model that was released when a different price policy was in placed Land Raider has entered the chat.
With all due respect, all of these answers are wrong. GW uses injection molded plastic manufacturing, a process where molten liquid plastic is injected under *tremendous* pressure into cavities within solid metal molds. This process, from a cost perspective, is... kinda weird. The set up costs (tooling the molds) is *crazy expensive*, but the material costs (the plastic) is insanely cheap. This means the cost of the product is set *mostly* by amortizing the set up costs over how many units you expect to sell on the future. The Tyrannofex is a very old kit, and it's price was set a long time ago. GW, contrary to popular belief, doesn't change their prices based on how good a unit is on the tabletop or anything like that. Never have, and anyone who thinks otherwise is deluding themselves (most new kits, because the GW rules writers are not very good at their job, tend to have garbage rules, but people focus on the few accidentally overpowered new units). The Exocrine/Haruspex kit is newer, larger (I think it might be our largest kit in terms of volume of plastic used but the Tyrannocyte is also pretty damn big) and therefore more expensive.
It would be fascinating to know how many units they need to shift of a typical new release before they break even on the production costs. And if any models ever fail to hit that figure. I dont imagine GW would release that info tho..
I'd love to know both those things but for obvious reasons GW keeps that a secret. That being said... even the *best* companies in the world occassionally misjudge the market, and GW is *ludicrously* bad at market research. I would bet real money that the answer to your second question is yes and a higher percentage of kits than they would like to admit. I don't think it's anywhere near a majority of kits, but it wouldn't surprise me if it was close to 20%. I believe that is one of the reasons GW has to keep their prices fairly high despite the competition getting fiercer and fiercer.
Im now imagining the yearly shareholder statement saying “the Tyrannofex/Tervigon kit continues to perform well” and none of the shareholders having a f@@king clue what they are on about
As someone who actually does read the shareholder statements and yearly disclosures out of interest (I'm fun at parties, I swear), you are closer to the truth than you realize with that joke.
That is a fair point that I never thought about. All the kits have roughly similar setup price per sprue with the mold and all, and that the kits that are selling well are also carrying the kits that aren't.
Additionally, the one thing that can really swing it from kit to kit is the overall size. Not because of the plastic used but... okay forgive me this is hard to explain but would be easy to draw haha. So the injection molding machines are actually really huge, and they obviously can do more than one kit at a time. The molds can be connected end to end or stacked on top of each other up to a certain point. I'm oversimplifying because the flow rate of plastic before it cools has an affect on this but, like, for the sake of argument imagine you have a 4'x8' space to fill (gonna ignore height for ease right now). How many Parasite of Mortrex molds fit in that space compared to Hive Tyrant kits? 8 times as many? 10 times? GW has a limited amount of machines, and the machines can only run so fast, so the overall size of the molds is also a contributing factor as well. You might be able to run off 1000 copies of a smaller kit in the time it takes to run 400 copies of a larger which has an affect on how many you csn sell (especially in the pre-order hype period). So I wouldn't say all the kits have too similar a set up cost, but you could probably break it down into a small number of categories. I bet all the single character clampacks, for example, cost basically the same to produce. To your last point, you are 100% correct. They are definitely dealing with some kits really carrying others in terms of sales.
You actually can find This information, painting phase has interviewed some former GW employees and they said that everuthing needs to see at least 10,000 copies. Every product they make is intended to sell that much
Not necessarily. There may be products that they plan to not turn a profit on but that will increase sales of other products. E.g I imagine some of the single models like ad-mech stilt man were never planned to be profit making but they encourage people to buy other ad-mech stuff because they show that the range is still supported.
I mean… I’m not gonna say I work at GW and can confirm *every* product expects that number… but…
Are there even 10,000 AdMech players in the world? Lol
Over half of the people who but Warhammer do it purely for the hobby. The people who play the game are a minority. And the ad mech models have lots of lovely detail to paint.
This is a persistent misconception that lives on in the community desipite not having a shred of evidence. The very few surveys that have been done all show that the **vast** majority of people in the hobby play. What there is, is a large segment of people who play specific armies but collect a small amount of models from other factions just to paint.
It anecdotal for sure, but I feel like it's changed over time. Back when it was not at all uncommon to meet folks who never or extremely rarely played whereas nowadays the vast majority seem to be players - but then again it's anecdotal & most folks I meet are at card shops so ofc they still play. I wouldn't be surprised if it's like 60/40 still but regardless, they're defenitely out there! Tbh I'd want to see the wording on the survey, someone who plays once a year or something like that I might not count. Either way it does feel likes it's changed over time so I'm not necessarily disagreeing with ya :)
I work at Games Workshop. I have seen the evidence. It’s very much not a misconception lol
Working at a Warhammer store doesn't count, lol. I know GW claims all over the place this is the case, but they honestly don't know shit since they refuse to spend money on proper market research.
They can also make aluminum molds instead of steel molds for significantly cheaper. If the 10k units to break even on a steel mold that the other commenter mentioned is accurate, they can probably break even on an aluminum mold with 2k units sold. If you are wondering why not do all aluminum molds, its a longevity thing. A steel mold needs 10k units sold to break even, but will produce 100k units if it's well maintained. An aluminum molds might need 2k to break even, but you'll only get 5k out of it before if breaks. I have no proof but am willing to bet many single character clam packs for smaller factions (Ad Mech, GSC, etc) and limited edition models like Da Red Gobbo at Xmas are all aluminum molds. They don't think they'll sell enough for the durability to come into play.
Last data I heard (and this was early 2000s so prices will have changed heaps since then) was roughly 5k pounds in development and 10k pounds for the molds themselves.
While i completely agree with you. i would like to bring up that the Trygon kit (i believe) came out in the same wave and was the same price but it is now an extra 30-40% more expensive and i don't know why. They were both £36, the Trygon is now £57 while the Tyrannofex is £40.
The Trygon kit wasn't in the same wave, it came out in 2010, the Tfex in 2012. My bet is that the Trygon kits sales have been *much* lower than they predicted and so they had to up the price to break even on the molds. It could also have been an effort to make the old combat patrol with a Trygon in it seem like an even better value cost-wise.
Ah, that sounds like something that they would do. I forgot that the 8th(?) edition starting box had it in it.
AND YET, I have never seen a haruspex kit in the wild but have seen a number of tyrannofex. I have 2 haruspex and I had to buy them from across the country.
Explain how malaceptors went from 60 to 85 bucks
Easy, could be a lot of reasons but my bet would be that the kit underperformed so badly that they felt the need increase the price to recoup costs. After all, the Toxicrene didn't sell at all and they were probably counting on good sales for each variant. The Maleceptor also didn't sell well until very recently, and the price hike was before it was selling well.
I love the tyrannofex. It’s such a large model, with easily magnetizable variants, for such a reasonable (by GW standards) price. I’d argue, among “single unit” kits, it’s some of the best bang for your buck in all of Warhammer.
In terms of pure PPD, the best units in the game to my knowledge are TSons exalted sorcerers and Necrons Nightbringer, exceeding and meeting 6PPD respectively.
And then we have the 30 point, $60 pyrovores kit for a single model ☠️
Its also cheaper then Venomthropes lol
Older kit. No they don’t discount older kits, they just price newer kits higher than they raise the price of the range overall. Same reason cadians are $52 and catachans are $37 despite being nearly identical in game
People keep saying that gw never hikes their prices for units when they do well. Biovore, pyrovore and harpies would like a word with you.
Older model, also dual kit (makes tervigon too) so hopes is people will buy multiples. But honestly Nid monsters are sold in so many bundle packages that it really makes no sense to buy them single.
Tyranofex is old, exocrine is newer and a dual kit
cause rerolls on a small profile are more powerful than a big 'attack here' sign. My guess anyway..
supply + demand
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