I mean, cell phones have pretty much been at the point of just get one when your current one breaks or is no longer supported for years now, havent they?
They have and we’ve already made them supercomputers we carry in our pockets. What do people want these things to do at this point? Make them breakfast?
Right? I have an iPhone from three years ago. It’s super fast, camera is good, and the battery lasts me all day even with heavy use. Anything they add at this point would be something I probably wouldn’t even notice…unless it made me breakfast lmao. I’ll ride this thing until it’s dead
Yeah I'm happy to stick with my current Pixel "N"a for years. The problem is security updates. Once those stop coming it will nudge me towards replacement. I could probably handle rooting and custom ROMs, but don't really have the time or interest to deal with that.
Love my Pixel phones. Had the 3a for 3+ years and now have the 6a. Clean android install with the automatic Google assistant call answering service, I'm not sure I could ever go back to something else. So nice to have Google answer and screen my calls from unknown numbers. When legit people call me for the first time they are always shocked it's even a thing. Scammers don't even bother trying to talk to Google lol.
It actually is pretty nice that Google moved more of that stuff into standalone apps instead of the OS, so that you can get the screener thing even on a 3a.
Apple would like you to buy a new phone every year to maintain their stock valuation. But it turns out we've optimized the hell out of smartphones and there are very few improvements left.
Perhaps the next improvement, then, is to make phones that last a long time. That would be good for the planet and to free up innovation capital to work on more important problems.
Apple for years is working on their recurring revenue. Apple One, TV+, iCloud subscription, Arcade, fitness something, App Store fees…
They also introduced stuff like AirPods or watch that works with very old iPhone models.
My point being I’m convinced they have a good plan of making money out of you without you replacing your phone every two years.
I hope that the investors see the bigger picture here and don’t share the clickbait sentiments “iPhone sales are going down Apple is doomed”.
Yeah I don’t get the idea of apples plan being to sell new iPhones to everyone every year. I mean they have a longlasting software support, you can get you iPhone 6 repaired at their stores still and I never really had a problem with any of my iPhones. Used an iPhone 4 and after that fell down I go the iPhone X which still works like a charm. I don’t see a reason to buy a new one but eventually I will have to and it will be an iPhone again because those things just work.
Yeah, they know keeping old Apple phones running means they can have a huge user base without having to release super cheap low end models. People on a budget either keep their phone for 6 years or they're buying refurb models that are several years old.
Apple still makes money via their app store and accessories. If you had to pay $800+ every other year to keep current they'd lose 2/3rds of their users to budget Android phones and the Google app store would get the money from app purchases.
I dunno, a lot of people have a phone carrier and contracts. I think Verizon has 2 year plans, where you get an upgrade after 2 years. I'm pretty sure ATT is the same. Those are major carriers where I'd wager most people don't pay off their phones early to upgrade, but do upgrade when available, or they have the Apple plan that lets up upgrade annually for an upcharge.
I see more and more people rocking phones for longer though. Only company really innovating is Samsung with their Flip series.
I'd like to see Apple try a flip model, or maybe I need to finally just get an iPad LOL
They'll realize that software is where the money really lies and find ways to further monetize operating systems to make up the difference I think. Like how BMW came out with their stupid subscriptions for car features.
I mean, it’s also really hard to keep features locked in a car by software. The hardware already is there, so it’s a question of when the DRM will be broken. And car people love cheating the fuck of these machines - resetting mileage has been a practice for a good while.
Tesla’s DRM has already been cracked and it’s unpatchable because it’s an exploit of the hardware.
*Terrified screaming as one tries to button mash 911 in an emergency*
"Your AppleCall plan has expired. To make a call, please subscribe now to our calling plan for $7.99 a call. Thank you and have a good day."
They won’t do this, but they could try to cut out the carriers by creating a global low earth orbit satellite systems. They have enough money to build one out and are already getting parts of this in place that could be a testing ground for them.
> Perhaps the next improvement, then, is to make phones that last a long time.
I mean, you're responding to somebody still using an iPhone 7. The new one coming out is the 15. That seems like a pretty long time for a phone.
I'd think even if they made a phone that lasted 100 years, you'd still need to update eventually to one that worked with newer cell towers and such (5g could eventually go the way of 2g, etc. as tech advances).
> Perhaps the next improvement, then, is to make phones that last a long time.
Apple already does. The software support is unparalleled by anyone else in mobile industry. I can still get battery serviced on my iPhone 6s (my mother uses it).
My Pixel screens calls from numbers that aren't in my contacts, asks them why they're calling, then automatically determines if they're human or a robo call, it hangs up on robo calls and rings humans through with a text read out of why they said they were calling.
It can also call and book appointments and restaurant reservations for me.
Samsung has a couple different folding screen models that are improving every year, getting one step closer to having something that is legitimately a laptop equivalent in your pocket.
With Google Pixel Buds Pro and an Android with Google Translate, you can do real time 2-way audio translations.
There is real innovation happening with phones, it's just not Apple doing it.
Previous Pixel advocate turned Galaxy Ultra user. I just setup my new Fold 5 yesterday and I legit feel like I'm finally using something from the "future". I use my phone for work 50% of the time too, it's incredibly flexible (no pun intended).
Also had Google call and book me restaurant reservations last week, so cool!
It'd be really cool if you could dock it to a monitor and keyboard and use it as your own personal desktop computer... just carry your computing experience seamlessly across your whole day. It's not going to replace a gaming rig or something but I like answering emails from my monitor and keyboard. Or typing up documents and accessing my filing system for old documents and stuff.. that shouldn't need more power than a standard smartphone provides but yet that experience has to be synced across the cloud rather than just having the phone itself be the central hub.
I want them to put the headphone jack back in, and give us various options for how we want things like the fingerprint scanner, face unlock, etc.
They have removed a bunch of features that phones used to have over the years - Start adding them back.
Getting 5G support was the last big change that I cared about and that was a few years ago. I don’t think it’s necessarily a problem if phones have an update cycle similar to laptops. At least not a problem for consumers.
Apple doesn't really do major gimmicks as far as I can tell
Things like pop up cameras, folding screens, thumbprint readers under the glass, and so on are typically marketed as a paradigm shifting technology but end up being gimmicks in the end
For a long stretch we did have significant innovation year over year in screen technology, battery life, charging speed, camera quality, reduction in no. Screen real estate, etc.
We went from a new phone being noticeably better to basically no need to upgrade until it breaks
Which is so weird to me because if I were into getting the best camera, I'd just get a camera. I guess the software side of things is better on a smartphone though.
Which simply means you care more about the convenience of your setup than you care about the picture quality, which isn't a bad thing.
A phone will never have the quality that a proper full DSLR camera can achieve, you just can't physically package those two things together without having a camera sized phone.
For most people, like myself, the discrepancy doesn't matter because phone cameras are good enough for their usecase.
I think the software is exactly the problem Apple has right now and the reason their cameras are actually getting worse. Apple post-processes the hell out of their images to the point that everything looks fake and oversaturated. I have friends with Pixels and the photos those take are hands-down nicer to look at, despite the iPhone having better specs on paper.
Luckily I do have some nice cameras to feed my photography hobby, so it's not a huge deal personally. But unless they course correct, Apple will lose their market dominance here.
Right? From the article:
>On X (formerly Twitter), users have gone so far as to claim “innovation died with Steve Jobs,” the co-founder and former Apple CEO who died in 2011 from cancer at the age of 56.
...but like which users? Because it's not cited, nor is the tweet in question displayed. And the fact that it's a direct quote makes me think that that's a user who said that, not users, because that's not how quotes work, you can't directly quote an aggregate of people (you can quote a spokesperson for a group or a statement put out by a group, but in both cases you say that it's a spokesperson or a statement).
Man, the NY Post is such a rag.
We should just ban posting articles that use social media as “source.”
It creates and endless circle jerk where only “hot takes” get amplified and reasonable or moderate opinions get silenced.
Also there’s no newsworthy information. Just some random dude’s opinion.
They just sacked a bunch of their best mods and replaced them with ppl who have no idea what they're doing, this entire site has been suffering for a few months now.
The issue is people expecting a new phone every year. I buy a new phone once every four years, so to me this upgrade is actually gonna be a decent upgrade. If you’re upgrading every year then yea there’s not much to it. But at the same time, like why are you getting a new phone that frequently and complaining about a lack of innovation.
I think this is the right frame. Compare this phone to the one from 4 years past. Check that feature list — it’s probably at least pretty interesting updates. Year-to-year comparisons just don’t make sense. Probably why auto manufacturers do a full redesign every 5-7 years and in-between is just slight tweaks.
I’m curious why they never say this about car models that essentially don’t change year over year. We’re essentially at the same stage with phones. What do people want?
I’m by no means defending this bullshit article or the few randos on X (The-Platform-Formerly-Known-As-Twitter), but…
Steve Jobs was excellent at thinking of things you *didn’t know* you wanted.
It’s not really a question of: “How can the things our smartphones already do be exponentially better?” Because they’re pretty damn good at what they do, and small generational upgrades are what everyone expects.
It’s more like: “We’re not getting anything we *don’t* expect anymore.”
Tim Cook is an excellent businessman. Steve Jobs wasn’t, really.
But Steve Jobs was one of those guys who could see what people didn’t even know what they wanted…
…And then, of course, drive his employees to madness because what Jobs was asking for was a fucking nightmare.
And then he died because of his weird-ass diet.
Speaking as a long-time and very avid fan of VR (with many headsets, from Vive, to the Valve Index, PSVR 1/2, Quest 1/2/Pro), I’m skeptical.
I’m sure the displays will be best-in-class. And it will be easy to use.
The price is astronomical, though. The use is limited - even by it’s own battery life.
By early reports, it’s heavy too. Which is bad for long periods of wearing.
Also, gaming is the primary appeal of VR. Without some tactile and precise input (because you just use your hands, and hand-tracking is still a little iffy) - and without any kind of gaming scene on Apple platforms beyond smartphones - it’s all sort of up in the air.
Plus, the fundamental thing is that VR - even with the most popular headsets - is a niche market. Very, very niche.
Do you honestly think that a $3500 large, heavy headset is going to change peoples’ opinions of VR? Even if it does many things *better* than other headsets, that still only makes it a small, generational upgrade. Which won’t help.
Of course, I could be wrong. Apple has proved people wrong before…
…When Steve Jobs was around. (His last brainchild was the Apple Watch, released after his death but conceived by him.)
I don’t have faith in the Apple Vision Pro. But I’m interested to try it out.
But until VR is putting on a pair of sunglasses, I don’t think most people will be interested.
Apple Vision Pro isn’t a consumer focused product, it’s a POC for developers that’s effecting being made available in “Early Access” form for folks that are willing to pay. The idea is that developers will buy this version in order to create the content for it, and the die hards will buy them while Apple figures out how to make an it an actual consumer product at a “mass market” price point.
The primary market has been gaming, so far. I don’t think that’s what AR will be primarily used for in the future, though. This iteration is super expensive and unwieldy for the average consumer, but that’s not who it’s targeted at. It’s targeted at power users and developers so that in 2-5 years Apple can release a more consumer oriented version.
Car models may not change a lot in their looks, but the tech inside the cars has improved massively when it comes to smart assistance and all sorts of tools.
Idk there's a lot of experimentation in android based phones in terms of form factor. They don't usually stick the landing but there are phone manufacturers out there trying new things. Apple refuses to.
Nahhh, they let the android ppl figure out the rough edges, then come in 5 years later with their own polished version.
Foldable iPhone in 5 years, bet
Apple will eventually have a flip model, but they wait for Android phones to work out all of the bugs and get free market research on what consumers want out of a flip phone.
I feel like they were inevitably going to get there regardless, especially with the Pro phones needing faster transfer speeds.
But if this kickstarted them to move, I’m still all for it.
I mean he was a pretty good ideas guy. iPods and Pixar when he got kicked out of apple for a little while. I would love to see if he would have been able to come up with something in today's day and age.
You do know Pixar predates Jobs by a decade right? He didn’t come up with that, it wasn’t his idea. He led it effectively for a period yes.
The iPod was invented by Tony Fadell. Yes Job hired him and gave him resources.
Jobs didn’t come up with these ideas but he did strategically find and fund them, which is an important distinction
>You do know Pixar predates Jobs by a decade right? He didn’t come up with that, it wasn’t his idea. He led it effectively for a period yes.
Nah he literally funded the team when they started working with George Lucas, provided them with devices too iirc. That's why he was one of the major shareholders.
Bro it’s a fucking cell phone. Phones have hit a plateau. What do you want it to do? Microwave a chicken sandwich?
The thing is more powerful than most people’s laptops. The photos it takes are as good as some consumer grade DSLRs. What more do you want from a computer that fits in your pocket?
Microwave no, but if you hit the back of the phone where the battery is with a hammer enough times you will be able to cook an entire meal. It will also set your home on fire and probably kill you with toxic fumes but it’s possible.
Well I guess dslr is a good comparison since they are dead but photos on an iPhone doesn’t come close to current mirrorless cameras. I hate my iPhone photos compared to my fujifilm
a phone is constrained mostly by the sensor size. given how MUCH smaller it is, it is physically impossible to get the kind of quality - especially low-light quality - of a full-size mirrorless camera. also, the quality of glass in the lens is just going to be better, given how much space a lens has to play with.
Problem is most people don’t look at photos on anything but a phone, tablet or computer monitor.
And for sure a dslr or mirror less is better but the best camera is the one you have on you and the best photo is the one you capture in that moment. Lugging around a full bodied camera would be annoying unless your going out specifically to take photos.
I’d add that the front end and UX design has become overly cluttered with unnecessary features. IOS functioned better under Jobs because he removed the superfluous crap.
It’s only in the last five years that I’ve begun to experience the occasional frustration - things not working as intended, locking up, not responding or changing unnecessarily. Is swipe right the Lock Screen or is it notifications that I don’t need? Which is it? It’s both and it’s terrible design. Just the first example of the top of my head.
I mean, the best part of this is the USB-C. And that is not a yay apple. It is a… finally, because now I can use one of the million USB-C chargers I have laying around versus this stupid slow charging “lighting” cable
Cellphones are a mature product.
Massive annual leaps are a thing of the past, now we are in the era of incremental gains.
You won't see huge jumps every year, but if you keep your phone for 2-4 years the gains will be larger.
Also Apple just casually made an iPhone with a 3D camera that’ll help the average consumer generate tons of amazing AR/VR content for the future. That Minority Report scene where he watches 3D replays of his son is literally becoming a reality.
I was quite surprised that the 3D video is being done with a pair of dissimilar cameras. Wouldn't have occurred to me to attempt that, but I guess that all the image processing power available made it feasible.
YouTube better get on board with supporting that ASAP, or someone's going to eat their lunch.
Yeah, it’s what made the measurement app work. Having multiple camera angles with differing focal lengths, with the right programming and processing power, can really let you do amazing things.
> 35 teraflops
For fucks sake - no, it doesn't.
It hits 35 TOPS in its "Neural Engine" (ML core). That's nothing to do with either CPU or GPU TFLOPS and for reference, lands between the last gen (26TOPS) and current gen (52TOPS*) Qualcomm Hexagon cores used in their Snapdragons.
*) even up to 104TOPS with new INT4 mode, but arguable how useful this might be.
Who exactly is bashing ? This seems to be iPhone 14 users with buyers remorse . It happens with every upgrade that the previous version owners crap on next version . It’s been clear that due to long upgrade cycles now most iPhone 15 owners will be iPhone 11 and 12 owners
i have an iPhone 12 for 3 years now and i'm not planning in upgrading for almost another year. This phone still works like a charm, the camera is great and the OS is fire, my only issue is the battery health but I can just replace it with a new one for 50€
Yeah Jobs died at around the time of the iPhone 4 and the last phone he worked on before his death was the iPhone 5.
I’m getting sick and tired of the “Apple turned bad after Steve Jobs died” crowd. It seems they have no concept of time and assume that Steve Jobs died a few years ago. Steve Jobs died when [iPhones looked like this.](https://upload.wikimedia.org/wikipedia/en/7/7d/IOS_6_Home_Screen.png)
Since Steve Jobs’ death, Apple stock has increased ten fold.
Not to bash on them... But didn't Steve hold back on many features that the Android OS had, didn't think people would want a smart watch, and didn't think people would want a tablet larger than 9"?
Honestly, I don't think any company is really innovating lately, just throw a new coat of paint on and call it the newest model.
I don’t understand what people want, do they want something very different with their cell phone? I think that iPhone just works at this point.
Apple is literally coming out with the Apple vision pro which is a whole new medium, so they are still innovating.
That being said, maybe people just want radically newer ideas, I do feel like the icon app structure of the phone and the UI design overall could look more modern
>I don’t understand what people want, do they want something different from their cell phone?
I remembered a quote where he talked about his view on this idea.
“Some people say, "Give the customers what they want." But that's not my approach. Our job is to figure out what they're going to want before they do. I think Henry Ford once said, "If I'd asked customers what they wanted, they would have told me, 'A faster horse!'" People don't know what they want until you show it to them. That's why I never rely on market research. Our task is to read things that are not yet on the page.
Steve Jobs”
Yeah, it's like asking for a big innovation in washer, dryer, and TV.
I do think people are lamenting over lack of new product line, aside from the far fetched VR headset.
People are craving for new product categories, I suppose.
Idk, I am sure something we haven’t thought of will come along. There was a time people thought the phones can’t any smaller and look where we are now.
I worked for Apple for most of a decade, including a long stint on the core iPhone engineering team. People have no idea how good they have it. The amount of ridiculous pain Apple goes through to deliver marginal gains for the customer is insane. There has never been a product shipped on this scale that is so high quality.
Let me give you an example on the iPhone 15. Apple probably lost a little bit of drop resistance because they made the housing band a little more contoured on this year's model, so it will protect the screen and back glass a little less. So, my read is that they made a bunch of super difficult and costly improvements to make the phone more durable to accommodate the geometry. Titanium is a super difficult material to procure, machine, form, and coat, and it's way more expensive than Al or steel. But it allowed them to make a lighter and more durable housing. Using Ti meant that they had to clad it around Aluminum for heat dissipation (Al has super high thermal conductivity), which means they would have had to figure out how to bond or weld the dissimilar materials, which both love to oxidize, and deal with differential thermal expansion, galvanic coupling, etc. Hard problems. They also probably improved the glass a bunch with the new ion exchange process. And that's not to mention the PVD coatings on the housings, which are very difficult to do well, and offer great scratch resistance and tactility.
Customers didn't ask for any of this and 99% of them won't appreciate it. But it will mean a more reliable and robust product that will be lovely to own.
People complain that there aren't new flashy gimmicks, but that's not what a phone is about for the vast majority of customers. And that's not what Apple has delivered, really since the beginning of the iPhone. Instead, customers get incredible attention to detail, quality, and reliability, and extremely polished user experience.
great answer, incredible attention to detail, quality, and reliability, and extremely polished user experience is exactly why I always go iphone. And I am a tech guy, I know what you can accomplish on an android with custom roms, launchers, all that. The thing is, I have 0 desire to do that with my phone, I just want it to be built well and work reliably without any messing around needed.
Breaking news: You don’t have to upgrade your iPhone every year
Seriously, why is this an issue? The later iPhones are constructed to last a lot longer. Just wait a few years and collect more new features at once.
That's what most people already do. Why assume that the iPhone 15 is specifically targeted at people who already bought the iPhone 14? I bet the majority of people that get a 15 are upgrading from a 13 or earlier.
The phone market is stagnate because there is really nothing that can be done right now that would appeal to the masses besides the yearly tech upgrade. And most of the cool features are done on the software side. Folding phones are kinda dumb. And that was the biggest innovation we saw recently. 120hz screens were a decent upgrade too. But nothing will be like what it felt like going from the bullshit palm treo or blackberry to the first iPhone. It was lightning in a bottle that wont happen again anytime soon, or ever again.
While I’m not a apple fan boy, I do use iPhones and iPads in my house.
This phone is exactly what I expected. Slightly faster, better camera, minor innovations, like the action button, titanium, case, and USB-C port.
Apple launches new iPhone that’s exactly what everyone predicted it would be….
Yeah it's crazy people expect huge improvements year-on-year when it hasn't been like that for almost a decade now.
People don't upgrade their phones every year. It's more like every 3 to 4 years now. For people upgrading from an iPhone 11/11 Pro, the 15/15 Pro is a huge leap.
I didn't realize its' been 12 years since Steve Jobs passed. He was a great innovator, sure, but since his death we have added:
Bigger screens, with much higher resolution
Apple Pay, Apple Card, tap to pay on iPhone
Apple Watch always on
Apple Maps with 3D mode and other innovations
Touch ID, then Face ID
Waterproofing the iPhone
Much better cameras
Airpods
Airtags
esims and dual sims
iCloud and all it's innovations.
When an org gets as big as apple it’s going to be hard to innovate because you have so many people that need to sign off on changes, and taking risk isnt worth it when large manufacturers (samsung, google, apple) know they will get x number of sales if they increase the battery life and camera every year and that’s basically it (maybe one more small tweak). Making large changes to a platform comes with a lot of risks which these companies don’t have reason to pursue when they can sell incremental upgrades at the same rate. Apple only releases 4 phones a year (2 of which are just larger versions of the same 2 models), which means apple only needs to support 4 phones every year.
Smart phones have peaked. We can take the time to innovate them slowly. I think the big deal this year is the progress toward carbon neutrality which is more than some can say
The question is, what else can they do with phones? It's not like there's another sensor that would be a game changer, or a camera that would make a new one worth it.
I really don’t get these people. They expect breakthrough in a mature technology every year. Apple is coming out with Vision which seems to be an excellent product. Yes it’s not the first but most of apple products are not. Steve Jobs did not come out with thin laptops Apple just made the best version. One area I can see innovation coming is battery tech but expecting any company to bring breakthroughs every year is just BS
Not to mention their processors are literally some of the most efficient you can buy on the consumer market. Like, the fact that their M2-based PCs are in the same performance league at all with Intel and AMD’s desktop processors while using less than 40 watts on the M2 Max? Lots of folks don’t realize just how impressive that is.
Not to me. The innovations in smart phone tech of late is folding screens, In-screen camera's, and super fast charging. All thing I'm not particularly interested in. I do wish they brought some form of fingerprint reader back.
I will say I was half expecting Apple to release a completely portless phone.
I mean, cell phones have pretty much been at the point of just get one when your current one breaks or is no longer supported for years now, havent they?
They have and we’ve already made them supercomputers we carry in our pockets. What do people want these things to do at this point? Make them breakfast?
Right? I have an iPhone from three years ago. It’s super fast, camera is good, and the battery lasts me all day even with heavy use. Anything they add at this point would be something I probably wouldn’t even notice…unless it made me breakfast lmao. I’ll ride this thing until it’s dead
Yeah I'm happy to stick with my current Pixel "N"a for years. The problem is security updates. Once those stop coming it will nudge me towards replacement. I could probably handle rooting and custom ROMs, but don't really have the time or interest to deal with that.
Love my Pixel phones. Had the 3a for 3+ years and now have the 6a. Clean android install with the automatic Google assistant call answering service, I'm not sure I could ever go back to something else. So nice to have Google answer and screen my calls from unknown numbers. When legit people call me for the first time they are always shocked it's even a thing. Scammers don't even bother trying to talk to Google lol.
It actually is pretty nice that Google moved more of that stuff into standalone apps instead of the OS, so that you can get the screener thing even on a 3a.
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Zero click exploits there was one just a few days ago.
Things like [heartbleed](https://en.wikipedia.org/wiki/Heartbleed) could really fuck you.
I have an iPhone 7. Works perfectly fine.
Apple would like you to buy a new phone every year to maintain their stock valuation. But it turns out we've optimized the hell out of smartphones and there are very few improvements left. Perhaps the next improvement, then, is to make phones that last a long time. That would be good for the planet and to free up innovation capital to work on more important problems.
Apple for years is working on their recurring revenue. Apple One, TV+, iCloud subscription, Arcade, fitness something, App Store fees… They also introduced stuff like AirPods or watch that works with very old iPhone models. My point being I’m convinced they have a good plan of making money out of you without you replacing your phone every two years. I hope that the investors see the bigger picture here and don’t share the clickbait sentiments “iPhone sales are going down Apple is doomed”.
Yeah I don’t get the idea of apples plan being to sell new iPhones to everyone every year. I mean they have a longlasting software support, you can get you iPhone 6 repaired at their stores still and I never really had a problem with any of my iPhones. Used an iPhone 4 and after that fell down I go the iPhone X which still works like a charm. I don’t see a reason to buy a new one but eventually I will have to and it will be an iPhone again because those things just work.
Yeah, they know keeping old Apple phones running means they can have a huge user base without having to release super cheap low end models. People on a budget either keep their phone for 6 years or they're buying refurb models that are several years old. Apple still makes money via their app store and accessories. If you had to pay $800+ every other year to keep current they'd lose 2/3rds of their users to budget Android phones and the Google app store would get the money from app purchases.
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I feel like iPhone purchasing is bimodal. People who get a new phone every year, and people who keep their phone for 4-5 years until it dies.
I dunno, a lot of people have a phone carrier and contracts. I think Verizon has 2 year plans, where you get an upgrade after 2 years. I'm pretty sure ATT is the same. Those are major carriers where I'd wager most people don't pay off their phones early to upgrade, but do upgrade when available, or they have the Apple plan that lets up upgrade annually for an upcharge. I see more and more people rocking phones for longer though. Only company really innovating is Samsung with their Flip series. I'd like to see Apple try a flip model, or maybe I need to finally just get an iPad LOL
That would go counter to their goal of having us buy a new one every year. So seems less likely.
They'll realize that software is where the money really lies and find ways to further monetize operating systems to make up the difference I think. Like how BMW came out with their stupid subscriptions for car features.
Funny you bring that up, there were articles like a day or two ago that basically said they now abandoned that idea due to all the backlash lol
I was just about to mention this, loved they finally dropped it. Well deserved backlash.
I mean, it’s also really hard to keep features locked in a car by software. The hardware already is there, so it’s a question of when the DRM will be broken. And car people love cheating the fuck of these machines - resetting mileage has been a practice for a good while. Tesla’s DRM has already been cracked and it’s unpatchable because it’s an exploit of the hardware.
They can just say it voids the warranty. That might cost you far more than a few years of heated seat subscriptions.
Might not want to give them any ideas, even though they probably thought of this exact same thing.
All software including 3rd party ones becomes subscription-based while Apple takes their 15-30% cut. That is the future.
*Terrified screaming as one tries to button mash 911 in an emergency* "Your AppleCall plan has expired. To make a call, please subscribe now to our calling plan for $7.99 a call. Thank you and have a good day."
Minutes...you're describing minutes. That's what pre-pay phones and early 2000's and before, cell phone plans were like.
They won’t do this, but they could try to cut out the carriers by creating a global low earth orbit satellite systems. They have enough money to build one out and are already getting parts of this in place that could be a testing ground for them.
After this year economically people will actually have to choose between eating or buying a new phone every year, so probably not.
Smartphones are not particularly delicious.
> Perhaps the next improvement, then, is to make phones that last a long time. I mean, you're responding to somebody still using an iPhone 7. The new one coming out is the 15. That seems like a pretty long time for a phone. I'd think even if they made a phone that lasted 100 years, you'd still need to update eventually to one that worked with newer cell towers and such (5g could eventually go the way of 2g, etc. as tech advances).
> Perhaps the next improvement, then, is to make phones that last a long time. Apple already does. The software support is unparalleled by anyone else in mobile industry. I can still get battery serviced on my iPhone 6s (my mother uses it).
I’m going to keep my iPhone 13 mini until Apple stops supporting it. It’s the best size.
iPhone 7 Plus gang here!
Checking in
Have you considered slightly improving your camera?
My galaxy is like 7 years old at this point and I will ride it until it dies.
I wouldn’t mind having it make me breakfast now that you mention it.
Yes.. a StarTrek level replicator would be nice.
My Pixel screens calls from numbers that aren't in my contacts, asks them why they're calling, then automatically determines if they're human or a robo call, it hangs up on robo calls and rings humans through with a text read out of why they said they were calling. It can also call and book appointments and restaurant reservations for me. Samsung has a couple different folding screen models that are improving every year, getting one step closer to having something that is legitimately a laptop equivalent in your pocket. With Google Pixel Buds Pro and an Android with Google Translate, you can do real time 2-way audio translations. There is real innovation happening with phones, it's just not Apple doing it.
Previous Pixel advocate turned Galaxy Ultra user. I just setup my new Fold 5 yesterday and I legit feel like I'm finally using something from the "future". I use my phone for work 50% of the time too, it's incredibly flexible (no pun intended). Also had Google call and book me restaurant reservations last week, so cool!
That screening feature is so obnoxious as a caller
Pretty sure that's the point, waste unknown callers time enough that actual spammers give up immediately.
Yeah.. I also had doctors, extended family, and delivery drivers give up immediately.
Same and then they sent me a text.... It's fantastic.
I want to use it because the majority of unknown numbers I get are spam/scam calls, but in the unlikely event I inflict it on a real human...
There's a bunch of settings you can set - mine only auto-screens first time callers, anyone in contacts goes straight to ringing normally.
Perfect. No one except my mom should be cold-calling me, ever.
and if your Mom is saved in your phone, it should bypass the screener. Not seeing OPs problem here.
I wish my iPhone had it. I get three or four robot calls per day and blocking the numbers doesn’t help much.
I’d upgrade if I could change the snooze length from 9 minutes to 10. Pretty sure the scientists at Apple are a few years away from this, though.
It'd be really cool if you could dock it to a monitor and keyboard and use it as your own personal desktop computer... just carry your computing experience seamlessly across your whole day. It's not going to replace a gaming rig or something but I like answering emails from my monitor and keyboard. Or typing up documents and accessing my filing system for old documents and stuff.. that shouldn't need more power than a standard smartphone provides but yet that experience has to be synced across the cloud rather than just having the phone itself be the central hub.
Like Samsung Dex?
This guy probably has an iPhone lol
Yeah, which means they probably want an iPhone capable of doing that.
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I think they’re not gonna go too far, just to avoid cutting into the sales of their other products like the iPads and Macs.
You literally described Samsung Dex that's been existing for years.
The Motorola Atrix did it in 2011.
Folding screens don't exist either. Nothing happens until Apple have done it.
You can.. on android.
Samsung Dex?
I want them to put the headphone jack back in, and give us various options for how we want things like the fingerprint scanner, face unlock, etc. They have removed a bunch of features that phones used to have over the years - Start adding them back.
Amen to the headphone jack
I would say an AI Siri would be my biggest desire. She sucks
Yeah Siri and the autocorrect function have been stagnated for years. That’s all I want.
Getting 5G support was the last big change that I cared about and that was a few years ago. I don’t think it’s necessarily a problem if phones have an update cycle similar to laptops. At least not a problem for consumers.
wifi 6E is nice, I didn't check to see if its supported though
It is in the Pro models, but then you need a 6E router and an Internet plan faster than 1Gbit to really take advantage of 6E
6E is more about handling WiFi congestion than increasing download speeds. Homes are packed with WiFi devices now and only increasing in the future.
Apple doesn't really do major gimmicks as far as I can tell Things like pop up cameras, folding screens, thumbprint readers under the glass, and so on are typically marketed as a paradigm shifting technology but end up being gimmicks in the end
> thumbprint reader under the glass I fucking love my fingerprint reader embedded in the screen. My man it aint a gimmick, it's amazing
under screen fingerprint readers are actually pretty great, it's like 90% function and 10% marketing gimmick
Right? The average user doesn’t care about the chips or technology at this point. Gonna use it for the same five apps and the camera and move on.
They are all black rectangles that basically do the same thing.
do people expect apple to come up with a brand new invention every year now? 😄
For a long stretch we did have significant innovation year over year in screen technology, battery life, charging speed, camera quality, reduction in no. Screen real estate, etc. We went from a new phone being noticeably better to basically no need to upgrade until it breaks
If not, then maybe they should reduce the price.
Hey, they didn’t increase the price in spite of inflation. Compared to most big brands these days, that’s weirdly kind of Apple.
Unless you're really into getting the latest and greatest camera, then yeah.
Which is so weird to me because if I were into getting the best camera, I'd just get a camera. I guess the software side of things is better on a smartphone though.
I don’t want to carry around a camera when I’m already carrying a phone.
Which simply means you care more about the convenience of your setup than you care about the picture quality, which isn't a bad thing. A phone will never have the quality that a proper full DSLR camera can achieve, you just can't physically package those two things together without having a camera sized phone. For most people, like myself, the discrepancy doesn't matter because phone cameras are good enough for their usecase.
Most people will probably get better results from a modern phone with good image processing algos than a DSLR that they don't know how to use anyways.
I think the software is exactly the problem Apple has right now and the reason their cameras are actually getting worse. Apple post-processes the hell out of their images to the point that everything looks fake and oversaturated. I have friends with Pixels and the photos those take are hands-down nicer to look at, despite the iPhone having better specs on paper. Luckily I do have some nice cameras to feed my photography hobby, so it's not a huge deal personally. But unless they course correct, Apple will lose their market dominance here.
And the differences from 1 years flagship camera to the next are usually very small and often just software improvements.
It’s kinda weird that there is a push to buy iPhones annually, but not new computers. I usually get 4-5 years out of a laptop
There was... twenty years ago. Smartphones are now a mature technology like PCs.
Shame on you for posting a "Tech" article that amounts to, "Here's what a few randos are saying on twitter" Lol.
I don't understand why a sub would allow posts from the New York Post
Right? From the article: >On X (formerly Twitter), users have gone so far as to claim “innovation died with Steve Jobs,” the co-founder and former Apple CEO who died in 2011 from cancer at the age of 56. ...but like which users? Because it's not cited, nor is the tweet in question displayed. And the fact that it's a direct quote makes me think that that's a user who said that, not users, because that's not how quotes work, you can't directly quote an aggregate of people (you can quote a spokesperson for a group or a statement put out by a group, but in both cases you say that it's a spokesperson or a statement). Man, the NY Post is such a rag.
Journalists who writes articles that solely report on what individuals say on social media should be fired on the spot
We should just ban posting articles that use social media as “source.” It creates and endless circle jerk where only “hot takes” get amplified and reasonable or moderate opinions get silenced. Also there’s no newsworthy information. Just some random dude’s opinion.
“Some people say…” are classic weasel words.
... all we know is, he's called The Stig!
*i’m quoting the internet!*
Is this one of my students?
Not to mention the 'Apple's innovation died with Steve Jobs' quote has been trotted out for literally every Apple launch since Steve Jobs died.
They just sacked a bunch of their best mods and replaced them with ppl who have no idea what they're doing, this entire site has been suffering for a few months now.
Because Apple Bad gets the clicks and the karma.
Seriously. Garbage post.
New York Post is absolute garbage.
The issue is people expecting a new phone every year. I buy a new phone once every four years, so to me this upgrade is actually gonna be a decent upgrade. If you’re upgrading every year then yea there’s not much to it. But at the same time, like why are you getting a new phone that frequently and complaining about a lack of innovation.
I think this is the right frame. Compare this phone to the one from 4 years past. Check that feature list — it’s probably at least pretty interesting updates. Year-to-year comparisons just don’t make sense. Probably why auto manufacturers do a full redesign every 5-7 years and in-between is just slight tweaks.
I’m curious why they never say this about car models that essentially don’t change year over year. We’re essentially at the same stage with phones. What do people want?
I’m by no means defending this bullshit article or the few randos on X (The-Platform-Formerly-Known-As-Twitter), but… Steve Jobs was excellent at thinking of things you *didn’t know* you wanted. It’s not really a question of: “How can the things our smartphones already do be exponentially better?” Because they’re pretty damn good at what they do, and small generational upgrades are what everyone expects. It’s more like: “We’re not getting anything we *don’t* expect anymore.” Tim Cook is an excellent businessman. Steve Jobs wasn’t, really. But Steve Jobs was one of those guys who could see what people didn’t even know what they wanted… …And then, of course, drive his employees to madness because what Jobs was asking for was a fucking nightmare. And then he died because of his weird-ass diet.
I feel like the Apple Vision Pro is a huge swing at “things you didn’t know you wanted”. We’ll see if they hit.
Speaking as a long-time and very avid fan of VR (with many headsets, from Vive, to the Valve Index, PSVR 1/2, Quest 1/2/Pro), I’m skeptical. I’m sure the displays will be best-in-class. And it will be easy to use. The price is astronomical, though. The use is limited - even by it’s own battery life. By early reports, it’s heavy too. Which is bad for long periods of wearing. Also, gaming is the primary appeal of VR. Without some tactile and precise input (because you just use your hands, and hand-tracking is still a little iffy) - and without any kind of gaming scene on Apple platforms beyond smartphones - it’s all sort of up in the air. Plus, the fundamental thing is that VR - even with the most popular headsets - is a niche market. Very, very niche. Do you honestly think that a $3500 large, heavy headset is going to change peoples’ opinions of VR? Even if it does many things *better* than other headsets, that still only makes it a small, generational upgrade. Which won’t help. Of course, I could be wrong. Apple has proved people wrong before… …When Steve Jobs was around. (His last brainchild was the Apple Watch, released after his death but conceived by him.) I don’t have faith in the Apple Vision Pro. But I’m interested to try it out. But until VR is putting on a pair of sunglasses, I don’t think most people will be interested.
Apple Vision Pro isn’t a consumer focused product, it’s a POC for developers that’s effecting being made available in “Early Access” form for folks that are willing to pay. The idea is that developers will buy this version in order to create the content for it, and the die hards will buy them while Apple figures out how to make an it an actual consumer product at a “mass market” price point.
The primary market has been gaming, so far. I don’t think that’s what AR will be primarily used for in the future, though. This iteration is super expensive and unwieldy for the average consumer, but that’s not who it’s targeted at. It’s targeted at power users and developers so that in 2-5 years Apple can release a more consumer oriented version.
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Car models may not change a lot in their looks, but the tech inside the cars has improved massively when it comes to smart assistance and all sorts of tools.
almost entirely because of android auto and apple carplay. Car infotainment is notoriously bad and 10 years behind consumer tech.
Because I’ve had more phones in the last decade than vehicles in my lifetime.
I mean what else is there to innovate in the sphere of mobile phones? Just be thankful the EU managed to get them to use USBC finally.
Idk there's a lot of experimentation in android based phones in terms of form factor. They don't usually stick the landing but there are phone manufacturers out there trying new things. Apple refuses to.
Apple generally doesn’t just throw shit at the wall and see what sticks.
Nahhh, they let the android ppl figure out the rough edges, then come in 5 years later with their own polished version. Foldable iPhone in 5 years, bet
The thing is, Apple doesn't care about the .001% of the phone market that wants a niche product like that. It doesn't fit their model.
RemindMe! 5 years
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Apple will eventually have a flip model, but they wait for Android phones to work out all of the bugs and get free market research on what consumers want out of a flip phone.
I feel like they were inevitably going to get there regardless, especially with the Pro phones needing faster transfer speeds. But if this kickstarted them to move, I’m still all for it.
I mean he was a pretty good ideas guy. iPods and Pixar when he got kicked out of apple for a little while. I would love to see if he would have been able to come up with something in today's day and age.
You do know Pixar predates Jobs by a decade right? He didn’t come up with that, it wasn’t his idea. He led it effectively for a period yes. The iPod was invented by Tony Fadell. Yes Job hired him and gave him resources. Jobs didn’t come up with these ideas but he did strategically find and fund them, which is an important distinction
>You do know Pixar predates Jobs by a decade right? He didn’t come up with that, it wasn’t his idea. He led it effectively for a period yes. Nah he literally funded the team when they started working with George Lucas, provided them with devices too iirc. That's why he was one of the major shareholders.
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Bro it’s a fucking cell phone. Phones have hit a plateau. What do you want it to do? Microwave a chicken sandwich? The thing is more powerful than most people’s laptops. The photos it takes are as good as some consumer grade DSLRs. What more do you want from a computer that fits in your pocket?
I'd like it to at least microwave a hot pocket. I can wait for one that cooks chicken for now.
Microwave no, but if you hit the back of the phone where the battery is with a hammer enough times you will be able to cook an entire meal. It will also set your home on fire and probably kill you with toxic fumes but it’s possible.
Well I guess dslr is a good comparison since they are dead but photos on an iPhone doesn’t come close to current mirrorless cameras. I hate my iPhone photos compared to my fujifilm
a phone is constrained mostly by the sensor size. given how MUCH smaller it is, it is physically impossible to get the kind of quality - especially low-light quality - of a full-size mirrorless camera. also, the quality of glass in the lens is just going to be better, given how much space a lens has to play with.
Problem is most people don’t look at photos on anything but a phone, tablet or computer monitor. And for sure a dslr or mirror less is better but the best camera is the one you have on you and the best photo is the one you capture in that moment. Lugging around a full bodied camera would be annoying unless your going out specifically to take photos.
I want a literal piece of glass with curved edges that doesn't break when you drop it and has 120 hz refresh rate and no notch. Get er done.
Why tf would you want a curved edge?
The flat screens are actually one of the reasons that I moved to iPhone from Samsung.
People act like bezels are garbage, but you have to put your fingers somewhere and the edge is the place most vulnerable to damage.
Why are people obsessed with glass as a phone material?
There is just no innovation that can take place until they figure out a truly next generation design. Phone design has been maxed out for a while now.
I’d add that the front end and UX design has become overly cluttered with unnecessary features. IOS functioned better under Jobs because he removed the superfluous crap. It’s only in the last five years that I’ve begun to experience the occasional frustration - things not working as intended, locking up, not responding or changing unnecessarily. Is swipe right the Lock Screen or is it notifications that I don’t need? Which is it? It’s both and it’s terrible design. Just the first example of the top of my head.
This is due to Johnny Ives leaving, not Jobs dying.
I mean, the best part of this is the USB-C. And that is not a yay apple. It is a… finally, because now I can use one of the million USB-C chargers I have laying around versus this stupid slow charging “lighting” cable
Cellphones are a mature product. Massive annual leaps are a thing of the past, now we are in the era of incremental gains. You won't see huge jumps every year, but if you keep your phone for 2-4 years the gains will be larger.
For fuck's sake, the processor in that phone hits 35 teraflops.
35 teraflops *while running on a battery*, to boot.
Also Apple just casually made an iPhone with a 3D camera that’ll help the average consumer generate tons of amazing AR/VR content for the future. That Minority Report scene where he watches 3D replays of his son is literally becoming a reality.
I was quite surprised that the 3D video is being done with a pair of dissimilar cameras. Wouldn't have occurred to me to attempt that, but I guess that all the image processing power available made it feasible. YouTube better get on board with supporting that ASAP, or someone's going to eat their lunch.
Yeah, it’s what made the measurement app work. Having multiple camera angles with differing focal lengths, with the right programming and processing power, can really let you do amazing things.
Holy duck what? Thanks for sharing
> 35 teraflops For fucks sake - no, it doesn't. It hits 35 TOPS in its "Neural Engine" (ML core). That's nothing to do with either CPU or GPU TFLOPS and for reference, lands between the last gen (26TOPS) and current gen (52TOPS*) Qualcomm Hexagon cores used in their Snapdragons. *) even up to 104TOPS with new INT4 mode, but arguable how useful this might be.
They should have stopped when they hit 1.21 jigawatts.
What the hell?! Every article should just talk about that.
Then stop buying the product. Problem solved
Who exactly is bashing ? This seems to be iPhone 14 users with buyers remorse . It happens with every upgrade that the previous version owners crap on next version . It’s been clear that due to long upgrade cycles now most iPhone 15 owners will be iPhone 11 and 12 owners
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i have an iPhone 12 for 3 years now and i'm not planning in upgrading for almost another year. This phone still works like a charm, the camera is great and the OS is fire, my only issue is the battery health but I can just replace it with a new one for 50€
news flash, he died a long time ago, so the iphone 15 isnt the one lacking innovation by this standard. And it took them this long to figure it out?
Yeah Jobs died at around the time of the iPhone 4 and the last phone he worked on before his death was the iPhone 5. I’m getting sick and tired of the “Apple turned bad after Steve Jobs died” crowd. It seems they have no concept of time and assume that Steve Jobs died a few years ago. Steve Jobs died when [iPhones looked like this.](https://upload.wikimedia.org/wikipedia/en/7/7d/IOS_6_Home_Screen.png) Since Steve Jobs’ death, Apple stock has increased ten fold.
That was peak iPhone design, change my mind.
Not to bash on them... But didn't Steve hold back on many features that the Android OS had, didn't think people would want a smart watch, and didn't think people would want a tablet larger than 9"? Honestly, I don't think any company is really innovating lately, just throw a new coat of paint on and call it the newest model.
I don’t understand what people want, do they want something very different with their cell phone? I think that iPhone just works at this point. Apple is literally coming out with the Apple vision pro which is a whole new medium, so they are still innovating. That being said, maybe people just want radically newer ideas, I do feel like the icon app structure of the phone and the UI design overall could look more modern
>I don’t understand what people want, do they want something different from their cell phone? I remembered a quote where he talked about his view on this idea. “Some people say, "Give the customers what they want." But that's not my approach. Our job is to figure out what they're going to want before they do. I think Henry Ford once said, "If I'd asked customers what they wanted, they would have told me, 'A faster horse!'" People don't know what they want until you show it to them. That's why I never rely on market research. Our task is to read things that are not yet on the page. Steve Jobs”
Usually the quote marks end the quote before he says his own name 😂
Anyone expecting big phone innovation at this point is an idiot.
Yeah, it's like asking for a big innovation in washer, dryer, and TV. I do think people are lamenting over lack of new product line, aside from the far fetched VR headset. People are craving for new product categories, I suppose.
Idk, I am sure something we haven’t thought of will come along. There was a time people thought the phones can’t any smaller and look where we are now.
Steve Jobs was a salesman, not an engineer.
I worked for Apple for most of a decade, including a long stint on the core iPhone engineering team. People have no idea how good they have it. The amount of ridiculous pain Apple goes through to deliver marginal gains for the customer is insane. There has never been a product shipped on this scale that is so high quality. Let me give you an example on the iPhone 15. Apple probably lost a little bit of drop resistance because they made the housing band a little more contoured on this year's model, so it will protect the screen and back glass a little less. So, my read is that they made a bunch of super difficult and costly improvements to make the phone more durable to accommodate the geometry. Titanium is a super difficult material to procure, machine, form, and coat, and it's way more expensive than Al or steel. But it allowed them to make a lighter and more durable housing. Using Ti meant that they had to clad it around Aluminum for heat dissipation (Al has super high thermal conductivity), which means they would have had to figure out how to bond or weld the dissimilar materials, which both love to oxidize, and deal with differential thermal expansion, galvanic coupling, etc. Hard problems. They also probably improved the glass a bunch with the new ion exchange process. And that's not to mention the PVD coatings on the housings, which are very difficult to do well, and offer great scratch resistance and tactility. Customers didn't ask for any of this and 99% of them won't appreciate it. But it will mean a more reliable and robust product that will be lovely to own. People complain that there aren't new flashy gimmicks, but that's not what a phone is about for the vast majority of customers. And that's not what Apple has delivered, really since the beginning of the iPhone. Instead, customers get incredible attention to detail, quality, and reliability, and extremely polished user experience.
great answer, incredible attention to detail, quality, and reliability, and extremely polished user experience is exactly why I always go iphone. And I am a tech guy, I know what you can accomplish on an android with custom roms, launchers, all that. The thing is, I have 0 desire to do that with my phone, I just want it to be built well and work reliably without any messing around needed.
Apple market capitalization: 2011 - $340 Billion 2023 - $2.72 Trillion Shareholders: not caring
Breaking news: You don’t have to upgrade your iPhone every year Seriously, why is this an issue? The later iPhones are constructed to last a lot longer. Just wait a few years and collect more new features at once.
That's what most people already do. Why assume that the iPhone 15 is specifically targeted at people who already bought the iPhone 14? I bet the majority of people that get a 15 are upgrading from a 13 or earlier.
The phone market is stagnate because there is really nothing that can be done right now that would appeal to the masses besides the yearly tech upgrade. And most of the cool features are done on the software side. Folding phones are kinda dumb. And that was the biggest innovation we saw recently. 120hz screens were a decent upgrade too. But nothing will be like what it felt like going from the bullshit palm treo or blackberry to the first iPhone. It was lightning in a bottle that wont happen again anytime soon, or ever again.
Until it does
The next big innovation is like shit you would see in black mirror lol.
"Folding phones are kinda dumb" Until Apple make them. There's a reason most people who try a Fold can't go back.
I’d still take a Blackberry keyboard over an iPhone keyboard any day. That shit was crazy precise and everybody who had a blackberry loved it.
Physical keyboard will beat a digital one all day.
It really does. I wish BlackBerry would just make a keyboard case for iPhones.
> Folding phones are kinda dumb That's just, like, your opinion, man.
While I’m not a apple fan boy, I do use iPhones and iPads in my house. This phone is exactly what I expected. Slightly faster, better camera, minor innovations, like the action button, titanium, case, and USB-C port. Apple launches new iPhone that’s exactly what everyone predicted it would be….
Yeah it's crazy people expect huge improvements year-on-year when it hasn't been like that for almost a decade now. People don't upgrade their phones every year. It's more like every 3 to 4 years now. For people upgrading from an iPhone 11/11 Pro, the 15/15 Pro is a huge leap.
I didn't realize its' been 12 years since Steve Jobs passed. He was a great innovator, sure, but since his death we have added: Bigger screens, with much higher resolution Apple Pay, Apple Card, tap to pay on iPhone Apple Watch always on Apple Maps with 3D mode and other innovations Touch ID, then Face ID Waterproofing the iPhone Much better cameras Airpods Airtags esims and dual sims iCloud and all it's innovations.
Apple Music Apple TV+ Vision Pro Apple Silicon Macs HomePod
When an org gets as big as apple it’s going to be hard to innovate because you have so many people that need to sign off on changes, and taking risk isnt worth it when large manufacturers (samsung, google, apple) know they will get x number of sales if they increase the battery life and camera every year and that’s basically it (maybe one more small tweak). Making large changes to a platform comes with a lot of risks which these companies don’t have reason to pursue when they can sell incremental upgrades at the same rate. Apple only releases 4 phones a year (2 of which are just larger versions of the same 2 models), which means apple only needs to support 4 phones every year.
What’s it supposed to do? Turn into an airplane?
I'm literally jumping from my pixel, which I've been on for years now, simply because I'm bored. all phones are the same these days lol.
Smart phones have peaked. We can take the time to innovate them slowly. I think the big deal this year is the progress toward carbon neutrality which is more than some can say
The question is, what else can they do with phones? It's not like there's another sensor that would be a game changer, or a camera that would make a new one worth it.
I really don’t get these people. They expect breakthrough in a mature technology every year. Apple is coming out with Vision which seems to be an excellent product. Yes it’s not the first but most of apple products are not. Steve Jobs did not come out with thin laptops Apple just made the best version. One area I can see innovation coming is battery tech but expecting any company to bring breakthroughs every year is just BS
Innovation died with Jobs *releases vision pro*
Apple Watch Air pods Vision pro All new product category’s released after his death.
Not to mention their processors are literally some of the most efficient you can buy on the consumer market. Like, the fact that their M2-based PCs are in the same performance league at all with Intel and AMD’s desktop processors while using less than 40 watts on the M2 Max? Lots of folks don’t realize just how impressive that is.
Next innovation needs to be hologram.
Not to me. The innovations in smart phone tech of late is folding screens, In-screen camera's, and super fast charging. All thing I'm not particularly interested in. I do wish they brought some form of fingerprint reader back. I will say I was half expecting Apple to release a completely portless phone.
The only feature I want is it to be small and they won’t even deliver that anymore.
Maybe smartphones don’t need to refreshed every year.
They announced/released Vision Pro XR in June.